Praktikum / Werkstudium Social Media & Content Creation
OaterASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in social media management and content creation within a dynamic startup environment.
📋 Key Responsibilities ✅ Social Media Content Creation: Develop creative posts, stories, and reels for various social media platforms, representing the brand authentically and visually strong. ✅ Foto & Video Production: Plan and execute photo and video shoots, and oversee editing – from concept to final post. ✅ Redaktionsplanung & Kampagnenentwicklung: Contribute to content planning, bring in own ideas, and develop smaller campaigns. ✅ Community Management: Engage with the community and ensure channels remain active and engaging. ✅ Project Management: After initial training, take on responsibility for own projects, set project goals, plan resources, work iteratively, and track successes regularly.ASSUMPTION: This role requires a high level of self-motivation, creativity, and the ability to work independently while also collaborating effectively with the team.
🎯 Required QualificationsEducation: Enrollment in a relevant university program (e.g., Communication Studies, Media & Information, Marketing, or a related field).
Experience: No prior professional experience required, but relevant project work or internships are a plus.
Required Skills:
- Strong aesthetic sense and understanding of brand impact
- Experience in photography and video editing (e.g., CapCut, Adobe Creative Suite, or similar)
- High affinity for social media, particularly Instagram and TikTok
- Creative thinking and willingness to experiment
Preferred Skills:
- Experience with influencer content and Meta Ads
- Knowledge of social media strategy, SEO, or newsletter creation
- Basic graphic design skills
ASSUMPTION: Candidates should have a strong interest in social media trends and a passion for creating engaging content.
💰 Compensation & BenefitsSalary Range: Internships in Germany are typically unpaid or offer a small stipend. However, Oater offers excellent prospects for further employment and valuable hands-on experience.
Benefits:
- Hands-on experience in an agile team
- Excellent prospects for a subsequent part-time position
- Responsibility over own projects
- Cool office in Cologne Ehrenfeld with regular team events
- Flexible, hybrid work arrangement without fixed working hours or location
- Access to Urban Sports Club and mental health app Open Up
Working Hours: Full-time (40 hours/week) during the internship period, with flexible hours and the option to work remotely.
ASSUMPTION: While the salary for this internship is not explicitly stated, it is common for internships in Germany to be unpaid or offer a small stipend. The focus of this role is on gaining valuable experience and increasing employability.
📌 Applicant Insights 🔍 Company ContextIndustry: Food and Beverage Manufacturing. Oater is revolutionizing oat milk production by creating fresh, high-quality, sustainable oat milk with local ingredients at the point of sale, reducing CO2 emissions caused by transport and packaging.
Company Size: Small (11-50 employees). This size allows for a more agile and hands-on work environment, offering interns the opportunity to make a significant impact.
Founded: 2021. Oater is a young, innovative company with a strong focus on sustainability and local production.
Company Description:
- Oater produces fresh oat milk using a unique machine that allows for local, on-site production, reducing the environmental impact of transportation and packaging.
- The company aims to make oat milk production more sustainable and accessible by bringing the production process to the point of sale.
- Oater offers an innovative and dynamic work environment, focusing on creativity, collaboration, and sustainability.
Company Specialties:
- Oat milk production
- Sustainable food manufacturing
- Local, on-site production
- Innovative technology in the food industry
Company Website: http://www.oater.de
ASSUMPTION: Oater's focus on sustainability and local production makes it an attractive company for environmentally conscious individuals looking to gain experience in the food and beverage industry.
📊 Role AnalysisCareer Level: Entry-level (Intern). This role is ideal for students or recent graduates seeking practical experience in social media management and content creation.
Reporting Structure: The intern will report directly to the marketing team and work closely with various departments to create engaging content and manage social media channels.
Work Arrangement: Hybrid. Interns will work on-site at the company's office in Cologne Ehrenfeld and have the option to work remotely.
Growth Opportunities:
- After the internship, there is an excellent prospect for a subsequent part-time position within the company.
- Gaining hands-on experience in a fast-paced startup environment can lead to improved employability and career advancement.
- Working closely with various departments can provide valuable insights into different aspects of the business and foster professional growth.
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, as interns will have the chance to work on various projects and gain valuable experience in a dynamic startup environment.
🌍 Location & Work EnvironmentOffice Type: Cool office in Cologne Ehrenfeld with regular team events.
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, with numerous museums, galleries, and music venues.
- The city is known for its historic architecture, including the Cologne Cathedral and the Old Town.
- Cologne has a well-developed public transportation system, making it easy to commute to the office.
Work Schedule: Full-time (40 hours/week) during the internship period, with flexible hours and the option to work remotely.
ASSUMPTION: The internship's flexible work arrangement allows for a better work-life balance and the opportunity to explore the vibrant city of Cologne.
💼 Interview & Application InsightsTypical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Creativity and aesthetic sense
- Experience in photography and video editing
- Social media affinity and understanding of trends
- Communication skills and teamwork
- Problem-solving and initiative-taking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include a portfolio or examples of your previous work, if applicable.
- Prepare questions about the company, the role, or the team to demonstrate your interest in the position.
ATS Keywords: Social Media, Content Creation, Photography, Video Editing, Community Management, Creative Thinking, Campaign Development, Editorial Planning
ASSUMPTION: The application process for this internship is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies- Photography and video equipment (provided by the company)
- Video editing software (e.g., CapCut, Adobe Creative Suite)
- Social media platforms (e.g., Instagram, TikTok, Facebook)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation, and the company will provide any necessary equipment and software.
👔 Cultural Fit ConsiderationsCompany Values:
- Innovation and sustainability
- Collaboration and teamwork
- Creativity and continuous learning
Work Style:
- Agile and dynamic
- Flexible and adaptable
- Creative and open-minded
Self-Assessment Questions:
- Do you share Oater's passion for sustainability and innovation in the food industry?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a creative mindset and a willingness to learn and adapt?
ASSUMPTION: Oater values individuals who are passionate about sustainability, creative, and eager to learn and collaborate in a dynamic startup environment.
⚠️ Potential Challenges- Balancing multiple responsibilities and projects simultaneously
- Adapting to a fast-paced, startup environment with changing priorities
- Managing work-life balance while working full-time during the internship period
- Developing a strong understanding of the company's products and values within a short period
ASSUMPTION: This internship may present challenges related to time management, adaptability, and the need to quickly familiarize oneself with the company and its products. However, these challenges can also provide valuable learning opportunities and contribute to personal and professional growth.
📈 Similar Roles Comparison- This role is similar to a Social Media Intern or Content Creator position in other industries, but with a focus on the food and beverage sector and a strong emphasis on sustainability.
- Compared to other internships, this role offers a high level of responsibility and the opportunity to work on various projects within a dynamic startup environment.
- Career paths after this internship may include roles such as Social Media Manager, Content Creator, or Marketing Specialist within the food and beverage industry or related fields.
ASSUMPTION: This internship offers a unique opportunity to gain experience in social media management and content creation within a specific industry, with potential career advancement in related fields.
📝 Sample Projects- Developing a social media campaign to promote Oater's unique production process and sustainability efforts
- Creating engaging content for Oater's social media channels, showcasing the company's products and values
- Planning and executing a photoshoot or video project to highlight Oater's innovative technology and local production approach
ASSUMPTION: The projects mentioned above are examples of the types of tasks an intern in this role might undertake, but the specific projects will depend on the company's current needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term growth plans?
- What opportunities are there for professional development and growth within the company?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What is the company culture like, and how does the marketing team contribute to it?
ASSUMPTION: Asking thoughtful questions during the interview can help demonstrate your interest in the role and provide valuable insights into the company and the team.
📌 Next Steps for Applicants To apply for this position:- Submit your application through this link: https://join.com/companies/oater/13998772-praktikum-werkstudium-social-media-und-content-creation
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare questions about the company, the role, or the team to demonstrate your interest in the position.
- Follow up with the hiring manager within a week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.