Praluent Marketing Specialist

📌 Core Information

🔹 Job Title: Praluent Marketing Specialist

🔹 Company: Sanofi

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-Time (40% Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Hybrid (40% Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading the strategy, roadmap, and execution for the Dyslipidemia portfolio
• Bridging global strategy and local execution
• Collaborating with cross-functional teams and external stakeholders
• Driving business growth through innovative marketing campaigns

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns aligned with global strategy and adapted to the local market

✅ Set brand positioning and value proposition, and create brand storytelling

✅ Manage campaign development, implementation, budget, and ROI analysis

✅ Collaborate with trade, customer engagement, medical, market access, and other teams

✅ Co-create digital marketing initiatives

✅ Develop pricing strategy and portfolio strategy with Zenibe

✅ Track product performance and participate in IBP forecast processes

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance tracking, with a significant emphasis on cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or any related field

Experience: 3-5+ years of marketing, trade, or promotion experience in the pharmaceutical industry

Required Skills:

• Cross-functional team leadership
• Project management skills
• Strategic thinking and business acumen
• Strong communication and presentation skills
• Understanding of pharmaceutical market dynamics
• Knowledge of the Colombian healthcare system and stakeholders

Preferred Skills:

• Advanced English proficiency

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and a solid understanding of the Colombian healthcare system will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is COP 80,000,000 - COP 120,000,000 per year (USD 22,000 - USD 33,000), based on industry standards for a Marketing Specialist in Colombia with 3-5 years of experience.

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time (40 hours per week) with 40% remote work flexibility

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global pharmaceutical company focused on improving access to healthcare and enhancing patient care.

Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Sanofi was founded in 1973 and has since grown into one of the world's leading pharmaceutical companies.

Company Description:

• Sanofi is committed to improving access to healthcare and enhancing patient care through innovative medicines and vaccines.
• The company operates in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
• Sanofi is dedicated to promoting diversity, equity, and inclusion in its workforce and communities.

Company Specialties:

• Pharmaceutical manufacturing
• Research and development
• Marketing and sales

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager for Dyslipidemia.

Work Arrangement: This is a hybrid role, with 40% remote work and 60% on-site work in Bogotá, Colombia.

Growth Opportunities:

• Progression to a senior marketing role within the Dyslipidemia portfolio
• Expansion into other therapeutic areas within Sanofi
• International assignments within the global marketing organization

ASSUMPTION: This role provides opportunities for career growth within Sanofi's marketing organization, both in Colombia and internationally.

🌍 Location & Work Environment

Office Type: Sanofi's Bogotá office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Calle Transversal, Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people.
• The city is known for its vibrant culture, historic sites, and natural beauty.
• Bogotá offers a high quality of life, with excellent education, healthcare, and entertainment options.

Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Remote work hours may vary.

ASSUMPTION: Bogotá offers a dynamic and culturally rich environment for professionals, with a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interview
• Final round with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving
• Cross-functional collaboration and communication skills
• Knowledge of the pharmaceutical market and Colombian healthcare system
• Cultural fit with Sanofi's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
• Research Sanofi's mission, values, and recent initiatives to demonstrate your cultural fit.

ATS Keywords: Marketing, Pharmaceutical, Dyslipidemia, Praluent, Zenibe, Brand Planning, Campaign Development, Cross-Functional Collaboration, Colombian Healthcare System

ASSUMPTION: Sanofi's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's global standards.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Responsibility
• Transparency

Work Style:

• Collaborative and cross-functional
• Innovative and data-driven
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through innovative marketing campaigns?
• Are you comfortable working in a cross-functional and collaborative environment?
• Do you thrive in a dynamic and fast-paced work environment?

ASSUMPTION: Sanofi values candidates who align with their core values and work style, with a focus on patient focus, integrity, and collaboration.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Adapting to a dynamic and fast-paced work environment
• Balancing strategic thinking and tactical execution
• Navigating the complexities of the Colombian healthcare system

ASSUMPTION: This role may present challenges related to stakeholder management, adaptability, and the complexity of the Colombian healthcare system.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Product Manager within the pharmaceutical industry, with a focus on marketing and portfolio strategy.
• Unlike other marketing roles, this position requires a strong understanding of the Colombian healthcare system and its stakeholders.
• Career progression in this role may lead to senior marketing roles within Sanofi or other pharmaceutical companies.

ASSUMPTION: This role is similar to other marketing roles within the pharmaceutical industry, with a focus on brand management and portfolio strategy, but requires a strong understanding of the Colombian healthcare system.

📝 Sample Projects

• Developing and executing a successful marketing campaign for Praluent in Colombia
• Conducting market research to understand the needs and preferences of Colombian healthcare providers
• Collaborating with cross-functional teams to optimize the Dyslipidemia portfolio in Colombia

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, with a focus on marketing campaign development, market research, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into Sanofi's global marketing strategy for Dyslipidemia?
• What are the key priorities for the first 90 days in this role?
• How does Sanofi support the professional development and growth of its marketing employees?
• What is the typical career path for a Marketing Specialist within Sanofi's marketing organization?
• How does Sanofi approach cross-functional collaboration and stakeholder management in this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, priorities, professional development opportunities, career progression, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Sanofi's mission, values, and recent initiatives to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.