Press Relations & Communications Coordinator

📌 Core Information

🔹 Job Title: Press Relations & Communications Coordinator

🔹 Company: US Ghost Adventures

🔹 Location: Remote, Atlanta, Georgia, United States

🔹 Job Type: Remote

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading press outreach efforts
• Writing and distributing compelling press releases
• Building influential relationships within media, the paranormal, adventure, and travel industries
• Creating engaging and shareable content that showcases company offerings

ASSUMPTION: The role involves significant remote communication and collaboration efforts, utilizing digital tools to maintain relationships and disseminate information.

📋 Key Responsibilities

✅ Craft compelling and effective press releases

✅ Distribute press releases to relevant media outlets

✅ Identify and build relationships with influencers in key niches

✅ Collaborate with influencers to create engaging content

✅ Conduct outreach to secure media coverage and partnerships

✅ Attend industry events and networking functions

✅ Work closely with the marketing team for content development

✅ Coordinate sponsored content and collaborations

ASSUMPTION: The candidate will need to deliver on both strategic and tactical communication objectives while working independently.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in PR, particularly in writing and distributing press releases

Required Skills:

• Media Relations
• Press Release Writing
• Public Relations
• Influencer Engagement
• Communication Skills
• Relationship Building
• Content Creation
• Networking

Preferred Skills:

• Knowledge of the paranormal, adventure, or travel industries
• Experience with digital communication tools

ASSUMPTION: While specific educational requirements aren't mentioned, a background in Communications or a similar field would be beneficial.

💰 Compensation & Benefits

Salary Range: Not specified; candidates should expect competitive compensation consistent with industry standards.

Benefits:

• Veteran-friendly employer initiatives
• Diversity and inclusion support
• Comprehensive Total Rewards benefits package

Working Hours: Full-time, 40 hours per week, with flexibility for remote work arrangements.

ASSUMPTION: Benefits focus on inclusivity and holistic support for employees, aligning with industry practices for remote roles.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism – a rapidly growing sector focusing on unique and experiential offerings.

Company Size: 201-500 employees, providing a balance of innovation and stability for your career.

Founded: 2019, with rapid growth in historic and haunted tourism experiences.

Company Description:

• Offers authentic ghost tours in over 85 cities
• Focuses on historical and immersive storytelling
• Engages with customers year-round

Company Specialties:

• Travel and Tourism
• Entertainment
• Historic Haunted Houses

Company Website: https://usghostadventures.com/

ASSUMPTION: The company’s growth trajectory suggests ample opportunities for career development within a dynamic industry.

📊 Role Analysis

Career Level: Mid-level, ideally suited for professionals with 2-5 years of experience in communications and PR.

Reporting Structure: Report to the senior communications team, collaborating with marketing and PR units.

Work Arrangement: Fully remote, providing flexibility and autonomy.

Growth Opportunities:

• Advancement in PR leadership roles
• Opportunities to spearhead major media initiatives
• Developing a strong professional network within unique industries

ASSUMPTION: The role may include learning opportunities in digital marketing and influencer outreach strategies.

🌍 Location & Work Environment

Office Type: Remote setup, with systems in place for virtual collaboration.

Office Location(s): N/A for remote roles; headquarters in Fall River, MA

Geographic Context:

• Flexible work location within the U.S.
• Access to company headquarters when needed
• Participation in industry events may require travel

Work Schedule: Standard weekdays with potential for event-based flexibility.

ASSUMPTION: The remote role allows employees to set optimal working environments conducive to high performance.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview to assess communication skills
• Final round with senior management for cultural fit

Key Assessment Areas:

• Media and influencer relation skills
• Proficiency in press release writing
• Ability to engage with niche markets

Application Tips:

• Highlight previous successful PR campaigns
• Include examples of influencer collaborations
• Emphasize knowledge of paranormal or travel sectors

ATS Keywords: Media Relations, Press Release, Influencer Engagement, Public Relations, Communication

ASSUMPTION: The application process values demonstrated experience and strategic thinking in media strategies.

🛠️ Tools & Technologies

• Press release distribution platforms (e.g., PRWeb)
• Social media management tools (e.g., Hootsuite)
• Communication and collaboration tools (e.g., Slack, Zoom)

ASSUMPTION: Familiarity with digital tools enhances remote teamwork and efficient media coordination.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Creativity and Innovation
• Commitment to Authentic Experiences

Work Style:

• Independent yet collaborative
• Adaptable to changing media landscapes
• Master communication across diverse digital platforms

Self-Assessment Questions:

• Do I thrive in remote settings?
• Am I passionate about storytelling and media engagement?
• Can I navigate various digital communication tools effectively?

ASSUMPTION: The ideal candidate will be self-motivated and embrace a collaborative remote work culture.

⚠️ Potential Challenges

• Maintaining effective communication in a remote environment
• Managing a broad network of influencers and media contacts
• Staying updated with industry trends and technologies
• Navigating cultural nuances in storytelling within diverse communities

ASSUMPTION: The role demands proactive problem-solving skills for remote and creative challenges.

📈 Similar Roles Comparison

• Marketing Communications Specialist – More internal comms focus
• Social Media Manager – Primarily oversees social platforms
• Brand Communication Consultant – Broader brand storytelling responsibilities

ASSUMPTION: Similar roles share overlapping skills, but this position emphasizes media and influencer relations.

📝 Sample Projects

• Creating a viral campaign in the paranormal niche
• Establishing an influencer-led travel experience series
• Developing press materials for a major company milestone

ASSUMPTION: Projects will involve collaborative creativity and real-world application of storytelling skills.

❓ Key Questions to Ask During Interview

• How do you measure success in your PR and communication efforts?
• What are the company's key growth areas in the paranormal market?
• How does the team handle differing cultural perceptions in storytelling?
• What platforms are most effective for influencer partnerships?
• Can you describe the company’s approach to remote teamwork and collaboration?

ASSUMPTION: Inquiries should reflect an understanding of the company's strategic goals and communication nuances.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a customized cover letter emphasizing relevant experience
• Provide samples of past press releases or influencer collaborations
• Prepare to discuss your media network during the interview
• Highlight any special interest or experience in the paranormal or travel sectors

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.