Princ Email Marketing Specialist

📌 Core Information

🔹 Job Title: Principal Email Marketing Specialist

🔹 Company: Gen

🔹 Location: Czechia

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement through email marketing
• Enhancing customer experience and boosting conversions
• Maximizing global email-driven revenue
• Executing data-driven, innovative email campaigns

ASSUMPTION: The role requires regular collaboration in a hybrid work environment, focusing on innovation and creativity within email marketing strategies based on "How We Work" details.

📋 Key Responsibilities

✅ Drive customer engagement, retention, and cross-sell opportunities through innovative email marketing strategies.

✅ Collaborate with cross-functional teams to deliver high-impact email marketing initiatives that enhance customer experience and maximize revenue.

✅ Use A/B testing and analytics to refine campaigns and optimize performance.

✅ Manage budgeting, forecasting, and strategy execution to drive revenue growth.

ASSUMPTION: Assumes a leadership role in strategic planning and execution of email campaigns as suggested by the principal nature of the position.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of experience in online marketing, focusing on email campaigns

Required Skills:

• Email Marketing & E-Commerce Expertise
• Advanced Data Analysis & Technical Skills
• Strategic & Analytical Thinking

Preferred Skills:

• Creative Problem-Solving
• Proactive Execution

ASSUMPTION: Assumes a high level of self-direction and technical skill given the emphasis on proactive execution and technical skills.

💰 Compensation & Benefits

Salary Range: Not specified (align with industry standards for Principal-level marketing roles)

Benefits:

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• Cafeteria points for various benefits
• Tuition reimbursement for job-related courses
• Sustainable home improvement bonus

Working Hours: 40 hours per week, with flexibility options mentioned in the hybrid work style

ASSUMPTION: Comprehensive benefits package suggests a competitive compensation strategy to attract experienced professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 1,001-5,000 employees, indicating a mid-sized organization that balances innovation with resources.

Founded: 2022, establishing itself as a modern entity targeting digital freedoms.

Company Description:

• Pioneers in digital safety and cybersecurity
• Brands include Norton, Avast, LifeLock, and more
• Dedicated to empowering digital generations

Company Specialties:

• Cybersecurity
• Online Privacy
• Identity Protection

Company Website: GenDigital.com

ASSUMPTION: Operating as a newly formed yet globally impactful entity based on its founding year and mission statement.

📊 Role Analysis

Career Level: Senior-level strategic role in email marketing

Reporting Structure: Likely reports to a Director of Marketing or VP based on leadership responsibilities.

Work Arrangement: Flexible hybrid model indicates a balance between workplace interaction and autonomous work.

Growth Opportunities:

• Expand strategic leadership in digital marketing
• Involvement in cross-functional global projects
• Develop expertise in innovative email technologies

ASSUMPTION: Growth path likely includes leadership in broader marketing strategies and potential advancement to head of digital marketing roles.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces conducive to creativity

Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic

Geographic Context:

• Located in a central European tech hub
• Proximity to historical and cultural sites
• Ample opportunities for professional networking

Work Schedule: Standard 40-hour work week with flexible hours as part of the hybrid policy

ASSUMPTION: The Prague location suggests accessibility to a diverse talent pool and a vibrant tech scene in Europe.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical and marketing skills assessment
• Interview with hiring manager and team

Key Assessment Areas:

• Technical proficiency in marketing tools
• Creative approach to problem-solving
• Strategic thinking in campaign design

Application Tips:

• Highlight experience in email marketing and e-commerce
• Demonstrate ability to lead cross-functional projects
• Provide examples of past campaign successes

ATS Keywords: Email Marketing, E-Commerce, Data Analysis, Campaign Optimization, Strategic Marketing

ASSUMPTION: Hiring process likely tailored to evaluate both technical and strategic capabilities given the role's seniority and responsibilities.

🛠️ Tools & Technologies

• Email Marketing Platforms (e.g., Mailchimp, Salesforce Marketing Cloud)
• Data Analysis Tools (e.g., Google Analytics, Excel)
• Basic HTML and SQL knowledge

ASSUMPTION: Expertise in standard email marketing tools and analytics platforms is essential, given the job's focus on data-driven strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to digital safety
• Promoting diverse and inclusive workplaces
• Valuing innovation and creativity

Work Style:

• Collaborative and inclusive
• Flexible in adapting to market changes
• Driven by results and performance

Self-Assessment Questions:

• How do you handle digital marketing challenges?
• What strategies do you use for customer retention?
• How do you approach cross-functional collaboration?

ASSUMPTION: Cultural alignment with company values around innovation and inclusivity is crucial for success in this role.

⚠️ Potential Challenges

• Navigating a fast-paced marketing environment
• Balancing strategic and technical demands
• Integrating and optimizing new marketing technologies
• Adapting to ongoing market and customer behavior changes

ASSUMPTION: The dynamic nature of digital marketing necessitates ongoing adaptation and learning to maintain effectiveness.

📈 Similar Roles Comparison

• Positions in global tech companies with a focus on email marketing
• Roles demanding strong strategic and analytical skills
• Leadership roles in digital marketing teams

ASSUMPTION: Similar roles would share a focus on tech innovation and strategic campaign leadership in competitive global markets.

📝 Sample Projects

• Developing a cross-sell email campaign for multiple brands
• Implementing a new analytics tool for performance measurement
• Launching a global retention strategy driven by data insights

ASSUMPTION: Sample projects would likely focus on strategic multi-brand initiatives and performance optimization using analytics.

❓ Key Questions to Ask During Interview

• What are the company's expectations for the first 90 days?
• How does the marketing team integrate cross-departmental efforts?
• What tools and technologies are currently used for campaign analytics?
• How is success measured for this role?
• What opportunities exist for professional growth and development?

ASSUMPTION: Asking these questions can provide insight into how the role aligns with personal and professional aspirations, underlining growth and impact potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website: Apply here
• Prepare a resume highlighting relevant experience
• Include a cover letter detailing your interest and expertise
• Gather references and documentation of past successes
• Research the company and align your application with its values and objectives

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.