📌 Core Information
🔹 Job Title: Principal Associate, Digital Marketing
🔹 Company: Capital One
🔹 Location: McLean, VA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating and executing multi-channel digital marketing campaigns to promote mobile app adoption, engagement, and customer contactability.
- Partnering with data partners to develop customer segmentation and targeted strategies for digital communications.
- Analyzing campaign results and making data-driven recommendations for future testing and optimization.
- Collaborating with cross-functional teams and influencing prioritization of new digital features to enhance customer experiences.
- Operating in a large, matrixed organization and managing multiple projects, deadlines, and changing priorities.
ASSUMPTION: This role requires a high level of autonomy and comfort working in a dynamic, rapidly changing environment. The ideal candidate will be proactive, resourceful, and able to manage details effectively.
📋 Key Responsibilities
✅ Create, drive, and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch new products, and connect with customers during moments that matter.
✅ Own end-to-end campaign execution, including intent refinement, copy and creative development, project and test plan creation, resource management, and measurement.
✅ Partner closely with data partners to develop customer segmentation and targeted strategies for digital communications.
✅ Analyze results and highlight key findings while making suggestions for future testing and optimization.
✅ Design, implement, and analyze A/B and multivariate marketing tests.
✅ Consistently seek out emerging digital channels and marketing tool enhancements and proactively look for ways to utilize them in campaigns.
✅ Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives.
✅ Influence prioritization of new/enhanced digital features that will deliver best-in-class experiences for Capital One consumers.
ASSUMPTION: This role requires a strong focus on data-driven decision-making, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree or military experience
Experience: At least 4 years of multi-channel marketing experience and 2 years of digital marketing experience
Required Skills:
- Proven experience in creating, driving, and executing multi-channel digital marketing campaigns.
- Strong analytical skills and data-driven mindset.
- Excellent communication, presentation, and influencing skills.
- Ability to manage multiple projects, deadlines, and changing priorities.
- Proficient in Microsoft Office Suite and marketing automation tools.
Preferred Skills:
- Experience in marketing for financial services or another highly regulated industry.
- Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.
- Effective at communicating with and presenting to executive management in a compelling manner.
- 5+ years of digital marketing experience.
ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and relevant marketing regulations would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $106,700 - $146,100 USD per year (varies by location)
Benefits:
- Comprehensive health, financial, and other benefits package.
- Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.
Working Hours: Full-time, typically 40 hours per week, with flexible remote work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on location, performance, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Capital One is a diversified bank that offers a range of financial products and services, including credit cards, banking, auto loans, and home equity products.
Company Size: 10,001+ employees. As a large organization, Capital One offers numerous opportunities for career growth and development.
Founded: 1986. Capital One was founded as a subsidiary of Signet Bank and has since grown into a publicly traded company listed on the New York Stock Exchange.
Company Description:
- Capital One is committed to making things better for its customers and associates through innovation and collaboration.
- The company was founded on the belief that everyone deserves financial freedom and is dedicated to a world where all have equal opportunity to prosper.
- Capital One offers a supportive culture and amazing benefits, making it an attractive place to work.
Company Specialties:
- Business Banking
- Credit Cards
- Banking
- Auto Loans
- Home Equity Products
Company Website: www.capitalone.com
ASSUMPTION: Capital One's large size and diverse range of products and services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or leadership positions.
Reporting Structure: This role reports directly to the Head of Digital Marketing and works closely with cross-functional teams, including data partners, product managers, and creative agencies.
Work Arrangement: On-site with remote flexibility. The role requires a presence in the office for collaboration and meetings but offers flexibility for remote work as needed.
Growth Opportunities:
- Advancement into management or leadership roles within the marketing department.
- Expansion into other areas of the business, such as product management or business development.
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
Office Location(s): McLean, VA (with remote flexibility)
Geographic Context:
- The McLean, VA office is located in the Washington, D.C. metropolitan area, offering easy access to major transportation hubs and cultural attractions.
- The area is known for its high quality of life, with excellent schools, diverse neighborhoods, and a vibrant arts and culture scene.
- The region is home to a thriving tech industry, providing ample opportunities for professional networking and growth.
Work Schedule: Full-time, typically 40 hours per week, with flexible remote work arrangements available.
ASSUMPTION: The McLean, VA office offers a dynamic, collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- In-depth behavioral and skills-based interviews with hiring managers and team members.
- Final interviews with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Problem-solving and analytical skills.
- Communication and presentation skills.
- Collaboration and teamwork skills.
- Initiative and proactivity in driving projects forward.
- Cultural fit and alignment with Capital One's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss specific examples of your experience with multi-channel marketing campaigns, data analysis, and A/B testing.
- Demonstrate your understanding of the financial services industry and relevant marketing regulations.
- Showcase your ability to manage multiple projects, deadlines, and changing priorities effectively.
ATS Keywords: Digital Marketing, Multi-Channel Marketing, Campaign Execution, Customer Segmentation, Data Analysis, A/B Testing, Project Management, Creative Development, Collaboration, Communication, Problem-Solving, Attention to Detail, Self-Motivating, Relationship Building, Influencing, Curiosity
ASSUMPTION: Capital One's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of the required qualifications and be able to articulate their fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing.
- Act with integrity and respect.
- Deliver excellence.
- Work together.
- Invent the future.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Innovative and forward-thinking.
- Adaptable and resilient.
- Results-focused and accountable.
Self-Assessment Questions:
- How do you align with Capital One's commitment to doing the right thing and acting with integrity and respect?
- Describe a time when you had to manage multiple projects, deadlines, and changing priorities. How did you ensure excellent and accurate work?
- How do you push the boundaries and ask how things can be done better, identifying areas of opportunity?
ASSUMPTION: Capital One's culture values collaboration, innovation, and a commitment to doing the right thing. Successful candidates will demonstrate a strong fit with these values and be able to articulate their alignment with the company's mission and goals.
⚠️ Potential Challenges
- Managing multiple projects, deadlines, and changing priorities in a dynamic, rapidly changing environment.
- Operating in a large, matrixed organization with numerous stakeholders and competing priorities.
- Keeping up with emerging digital channels and marketing tool enhancements.
- Navigating the complexities of the financial services industry and relevant marketing regulations.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive, problem-solving mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager position in a financial services or technology company, with a focus on digital marketing and campaign execution.
- However, this role offers the opportunity to work on high-impact projects and initiatives that drive business growth and innovation within a large, dynamic organization.
- Career paths for this role may include advancement into management or leadership positions within the marketing department or expansion into other areas of the business, such as product management or business development.
ASSUMPTION: This role offers unique opportunities for career growth and development within a large, dynamic organization, with potential for significant impact on business outcomes and customer experiences.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to promote a new mobile banking app, resulting in a 20% increase in app adoption and a 15% increase in customer engagement within the first three months.
- Analyzing customer data to identify segmentation opportunities and developing targeted digital communication strategies, resulting in a 10% increase in customer contactability and a 15% increase in customer satisfaction scores.
- Designing, implementing, and analyzing A/B and multivariate marketing tests to optimize campaign performance, resulting in a 15% increase in click-through rates and a 20% increase in conversion rates.
ASSUMPTION: These sample projects demonstrate the types of high-impact initiatives that successful candidates in this role may be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role? How will I collaborate with cross-functional teams and stakeholders?
- What are the most pressing priorities for this role in the first 30, 60, and 90 days? How will these priorities align with the team's and company's broader goals?
- How does Capital One support the professional development and growth of its marketing team members? What opportunities are available for training, mentorship, and career advancement?
- Can you provide examples of how the marketing team has driven business growth and innovation through digital marketing campaigns and initiatives?
- How does Capital One measure the success of its digital marketing campaigns? What key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Capital One Careers
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your experience with multi-channel marketing campaigns, data analysis, and A/B testing.
- Prepare for behavioral and skills-based interviews by practicing common marketing interview questions and brushing up on your knowledge of the financial services industry and relevant marketing regulations.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
- If you are offered the position, carefully review the offer letter and benefits package, and negotiate any necessary terms and conditions before accepting.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
