📌 Core Information
🔹 Job Title: Principal Associate, Product - Marketing Technologies
🔹 Company: Capital One
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading discovery efforts to understand customer and marketing team needs
- Optimizing marketing workflows and enhancing marketing effectiveness
- Prioritizing and owning the marketing technology roadmap
- Defining and tracking KPIs to measure product success
- Collaborating with cross-functional teams to deliver business outcomes
ASSUMPTION: This role requires a balance of human-centered design, business acumen, technical understanding, and transformational leadership to drive marketing technology success.
📋 Key Responsibilities
✅ Lead discovery efforts to understand customer and marketing team needs, using these insights to drive long-term product vision
✅ Collaborate with cross-functional partners to develop actionable strategies that optimize marketing workflows and enhance marketing effectiveness
✅ Own and prioritize the marketing technology roadmap to deliver on business outcomes, working closely with a cross-functional team to align resources
✅ Define KPIs for your product and measure and track to those measures, adjusting and refining your roadmap as data dictates
✅ Have an end-to-end understanding of major marketing platforms and how they integrate with Capital One's systems
✅ Work closely with technology leadership and architecture to understand the tradeoffs of technical decisions and ensure the best tool is used for the job
✅ Rally teams and senior stakeholders to your marketing technology vision and leverage relationships with product, tech, data, and marketing teams to drive results
✅ Partner day-to-day with cross-functional leaders to develop an effective marketing technology roadmap that positions Capital One for long-term marketing success
ASSUMPTION: The responsibilities listed above are based on the provided job description and may be subject to change based on business needs.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Finance, Engineering, or related field (preferred)
Experience: At least 3 years of Product Management experience with software products
Required Skills:
- Experience working with digital marketing platforms and programmatic advertising across Paid Search and/or Display channels (e.g., SA360, DV360, Meta Ads)
- Strong quantitative and qualitative skills; able to make data-driven decisions and provide recommendations to drive action
Preferred Skills:
- 5+ years of Product Management experience in financial services, technology, or operations
- Experience with marketing data analytics tools (e.g., Google Analytics)
- Experience building or managing data pipelines to Meta's CAPI and/or Google Ads/CM360
- Familiarity with database structures and with troubleshooting data pipelines
- Understanding of concepts in the ad measurement space (e.g., conversion attribution)
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and skills may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Principal Associate role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off and flexible work arrangements
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Capital One is a diversified bank that offers a broad array of financial products and services, including credit cards, banking, loans, and investment services.
Company Size: 10,001+ employees. As a large organization, Capital One offers numerous opportunities for career growth and development.
Founded: 1986. Capital One was founded in Richmond, Virginia, and has since grown into a global financial institution with operations in multiple countries.
Company Description:
- Customer-focused, data-driven, and innovative
- Emphasizes continuous learning, collaboration, and growth
- Committed to diversity, equity, and inclusion
Company Specialties:
- Credit Cards
- Banking
- Loans
- Investment Services
Company Website: http://www.capitalone.com
ASSUMPTION: Capital One's focus on technology and data-driven decision-making creates an environment where Product Managers can thrive and make a significant impact.
📊 Role Analysis
Career Level: Principal Associate. This role is typically at the senior manager or director level, with significant experience and responsibility.
Reporting Structure: This role may report to a Senior Director or Vice President of Product Management.
Work Arrangement: On-site, with potential flexibility for remote work. The role requires regular on-site presence for collaboration and meetings with cross-functional teams.
Growth Opportunities:
- Advancement to a Senior Director or Vice President role within Product Management
- Expansion into other areas of the business, such as general management or strategy roles
- Development of leadership and mentoring skills through managing and coaching team members
ASSUMPTION: The growth opportunities listed above are based on typical career paths within Capital One and may vary depending on business needs and individual performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with open floor plans and dedicated team areas.
Office Location(s): 161 Bay Street, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural, vibrant city with a strong financial industry
- Close proximity to public transportation and various amenities
- Competitive job market with numerous opportunities in financial services and technology
Work Schedule: Standard business hours with flexibility for remote work and occasional overtime as needed
ASSUMPTION: The work environment at Capital One's Toronto office is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss qualifications and fit
- Technical interview with a Product Manager to assess problem-solving skills and product sense
- Behavioral interview with a hiring manager to evaluate cultural fit and leadership potential
- Final interview with senior leadership to discuss career aspirations and next steps
Key Assessment Areas:
- Product management skills and experience
- Technical proficiency with marketing platforms and data analytics tools
- Leadership and communication abilities
- Cultural fit and alignment with Capital One's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Capital One's products, services, and company culture to demonstrate your enthusiasm and preparation
ATS Keywords: Product Management, Marketing Technology, Digital Marketing, Paid Search, Display Advertising, Data Analytics, Cross-Functional Collaboration, Roadmap, KPIs, Business Outcomes, Transformational Leadership
ASSUMPTION: The interview process for this role may vary depending on business needs and candidate qualifications.
🛠️ Tools & Technologies
- Marketing platforms: SA360, DV360, Meta Ads, Google Analytics
- Data analytics tools: SQL, Python, R (preferred)
- Project management tools: JIRA, Asana, Trello
- Collaboration tools: Microsoft Office Suite, Google Workspace
ASSUMPTION: The tools and technologies listed above are based on the job description and may be subject to change based on business needs.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Act with integrity
- Be accountable
- Deliver with excellence
- Work together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of diverse customer segments?
- Can you provide an example of a time when you had to influence stakeholders to adopt a new technology or process?
- How do you stay organized and manage your time effectively when working on multiple projects with competing priorities?
ASSUMPTION: Capital One values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing competing priorities and stakeholder expectations in a fast-paced, dynamic environment
- Keeping up with the latest marketing technologies and trends
- Balancing short-term tactical needs with long-term strategic goals
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: The potential challenges listed above are based on typical experiences in a Principal Associate role within a large financial services organization and may vary depending on the individual and business context.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Manager - Marketing Technology within a financial services organization, but with a broader scope and higher level of responsibility
- Unlike some roles in the industry, this position requires a strong focus on business outcomes and driving marketing effectiveness
- Career progression in this role may lead to senior leadership positions within Product Management or other areas of the business
ASSUMPTION: The comparison points listed above are based on typical roles within the financial services industry and may vary depending on the specific organization and context.
📝 Sample Projects
- Developing and implementing a data pipeline to integrate marketing data from multiple sources, improving data quality and accessibility for marketing teams
- Conducting a comprehensive audit of Capital One's marketing technology stack and recommending strategic investments to optimize marketing effectiveness
- Leading a cross-functional team to design and launch a new marketing campaign, leveraging data-driven insights and innovative technologies to drive customer engagement and acquisition
ASSUMPTION: The sample projects listed above are based on typical responsibilities for a Principal Associate, Product - Marketing Technologies role and may vary depending on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Capital One's marketing technology stack and the roadmap for future investments?
- How does this role collaborate with other product management teams within Capital One, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing technology team, and how can this role help address them?
- How does Capital One support the professional development and growth of its product management team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, using ATS-optimized keywords
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Prepare for the interview process by researching Capital One's products, services, and company culture, and practicing your responses to common interview questions
- Follow up with the recruiter after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
