📌 Core Information
🔹 Job Title: Principal Brand Strategist
🔹 Company: Headspace
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and marketing across D2C and B2B businesses
- Expanding brand awareness and accelerating customer acquisition
- Identifying and executing high impact brand partnerships
- Driving customer-centric integrated marketing planning
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in brand marketing. The ideal candidate will have a deep understanding of both D2C and B2B marketing strategies.
📋 Key Responsibilities
✅ Lead brand strategy and marketing across D2C and B2B businesses to expand brand awareness and accelerate customer acquisition and retention
✅ Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
✅ Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
✅ Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
✅ Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
✅ Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
✅ Stay up to date on industry trends and best practices to influence across the organization
ASSUMPTION: The role requires a strong understanding of brand strategy, marketing planning, and partnership development. The ideal candidate will have experience working with cross-functional teams and driving integrated marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in brand strategy and marketing, including culture-first, social-first, earned-first brand marketing strategies
Required Skills:
- Proven experience in D2C and B2B marketing
- Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment
- Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
- Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
- Strong ability to partner cross-functionally, influencing teams and leaders of all levels
Preferred Skills:
- Track record of building iconic human-centered brands that have driven measurable business outcomes, and have made a meaningful impact in the world
- Experience working within digital health, healthcare, mental health or wellbeing
- Experience within consulting and in-house
ASSUMPTION: The ideal candidate will have a strong background in brand strategy and marketing, with a proven track record of driving brand growth and engagement. Experience in the mental health or wellbeing industry is a plus.
💰 Compensation & Benefits
Salary Range: $118,000 - $189,000 + equity + benefits
Benefits:
- Equity
- Comprehensive Healthcare Coverage
- Monthly Wellness Stipend
- Retirement Savings Match
- Lifetime Headspace Membership
- Generous Parental Leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the job, level, and location, and reflects the lowest to highest geographic markets where the company is hiring for this role within the United States. Individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 501-1,000 employees
Founded: 2010
Company Description:
- Headspace is a global leader in mental health and wellness, providing mindfulness and mental health tools through its flagship app and enterprise offerings
- The company offers a range of services, including guided meditations, sleepcasts, mindful movement, and focus exercises, as well as therapy and psychiatry services through its Headspace Health platform
- Headspace is committed to making mental health support accessible to everyone, regardless of their background or experience
Company Specialties:
- Meditation
- Mindfulness
- Technology
- Digital products
- Mobile applications
- Headspace at work bespoke packages
- Live events
- Science and research
- Brand partnerships
- Healthcare
- Mental Health
- Exercise
- Coaching
- Therapy
- And psychiatry
Company Website: https://www.headspace.com/
ASSUMPTION: Headspace is a well-established company in the mental health and wellness industry, with a strong focus on providing accessible mental health support to a global audience.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer and is a key leader on the Marketing team
Work Arrangement: Remote OK, with the expectation of some overlap with the company's Pacific Time working hours
Growth Opportunities:
- Potential to grow into a more senior leadership role within the Marketing organization
- Opportunity to make a significant impact on the company's brand and marketing strategy
- Chance to work with a diverse and talented team of marketing professionals
ASSUMPTION: This role offers significant growth and leadership opportunities for the right candidate, with the potential to make a meaningful impact on the company's brand and marketing strategy.
🌍 Location & Work Environment
Office Type: Remote-first company with physical offices in Santa Monica, California; London, England; and San Francisco, California
Office Location(s): 2415 Michigan Ave, Santa Monica, California; 90 High Holborn, London, England WC1V 6LJ; 595 Market St, San Francisco, California 94104
Geographic Context:
- The United States is the primary market for Headspace's D2C business, with a significant presence in major metropolitan areas
- Headspace's B2B business serves clients across various industries and geographic locations
- The company has a global user base, with a strong presence in North America, Europe, and Asia
Work Schedule: Full-time (40 hours per week), with some flexibility for remote workers
ASSUMPTION: The remote work arrangement offers flexibility for candidates who prefer to work from home or a location of their choice, while still providing opportunities for collaboration and connection with the team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or presentation preparation and presentation to the team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and marketing expertise
- Cross-functional collaboration and leadership skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with Headspace's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy and marketing experience, as well as any relevant experience in the mental health or wellbeing industry
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- If asked to complete a case study or presentation, focus on demonstrating your strategic thinking and ability to drive brand growth and engagement
ATS Keywords: Brand Strategy, Marketing, D2C, B2B, Integrated Marketing, Brand Partnerships, Customer-Centric, Cross-Functional Collaboration, Creative Storytelling, Relationship Building, Mental Health, Wellbeing
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on brand strategy and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Asana
- Slack
- Brand tracking and analytics tools (e.g., Nielsen, YouGov, Brand24)
ASSUMPTION: The tools and technologies listed are commonly used in brand strategy and marketing roles, and may vary depending on the specific needs and preferences of the team.
👔 Cultural Fit Considerations
Company Values:
- Mindful
- Compassionate
- Curious
- Inclusive
- Proud
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
- Committed to Headspace's mission of improving the health and happiness of the world
Self-Assessment Questions:
- Do you align with Headspace's values and commitment to improving the health and happiness of the world?
- Are you comfortable working in a remote and collaborative environment?
- Do you have experience driving brand growth and engagement in a fast-paced and dynamic industry?
ASSUMPTION: Headspace values candidates who are mindful, compassionate, curious, inclusive, and proud, with a strong commitment to the company's mission and a collaborative work style.
⚠️ Potential Challenges
- Balancing the needs and priorities of both D2C and B2B businesses
- Managing a remote and distributed team
- Keeping up with the fast-paced and dynamic nature of the mental health and wellness industry
- Navigating the complexities of brand partnerships and collaborations
ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced and dynamic environment, with a strong ability to balance multiple priorities and manage remote teams.
📈 Similar Roles Comparison
- This role is unique in its focus on both D2C and B2B brand strategy and marketing, with a strong emphasis on integrated marketing planning and brand partnerships
- Compared to other brand strategy and marketing roles, this position offers a unique opportunity to work in the mental health and wellness industry, with a strong focus on accessibility and inclusivity
- Career progression in this role may lead to more senior leadership positions within the Marketing organization, with the potential to make a significant impact on the company's brand and marketing strategy
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with a strong focus on brand strategy and marketing, and the potential for significant career growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy and marketing plan for a new product launch
- Identifying and securing high impact brand partnerships to expand reach and engage new audiences
- Conducting brand tracking and analysis to inform brand strategy and marketing decisions
ASSUMPTION: The sample projects listed are representative of the types of initiatives and responsibilities that the Principal Brand Strategist may be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within the organization?
- What are the key challenges and opportunities facing the brand in the next 12-24 months?
- How does Headspace support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The key questions listed are designed to provide insight into the role's priorities, collaboration, and growth opportunities, as well as the company's approach to employee development and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy and marketing experience, as well as any relevant experience in the mental health or wellbeing industry
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- If asked to complete a case study or presentation, focus on demonstrating your strategic thinking and ability to drive brand growth and engagement
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
