📌 Core Information
🔹 Job Title: Principal, Branded Content, ASV - Studios
🔹 Company: Amazon
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Branded Content, Video Production
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Creating innovative video formats to drive results for brand partners
- Collaborating with sales teams to develop and present campaign concepts
- Using performance data to refine and sharpen new ideas
- Generating first-to-market opportunities that leverage Amazon's unique product capabilities
- Working with cross-functional teams to meet goals and simplify communication
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to ambiguity. Successful candidates will be comfortable working in a fast-paced environment and have a strong bias for action.
📋 Key Responsibilities
✅ Quickly respond to RFPs with bar-raising custom creative concepts
✅ Lead brainstorm sessions with ASV sales leads and creative producers
✅ Price out execution costs of concepts and provide low, medium, high alternatives
✅ Present campaign concepts to brand reps and Amazon AEs, incorporate feedback into revisions
✅ Identify opportunities for efficiency and develop mechanisms to simplify cross-team communication
✅ Own trackers of projects in pre-sale pipeline
✅ Provide creative feedback on pitches from external or internal partners
✅ Draft campaign overviews including target metrics of success and retrospectives using data
✅ Author monthly and quarterly business reviews shared with leadership as well as annual planning documents
✅ Present confidently to org leadership
✅ Have the mindset that no job is too large or too small
ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring strong communication and presentation skills. Candidates should be comfortable working with various teams and stakeholders to bring ideas to life.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Communications, or a similar discipline)
Experience: Proven track record of creating innovative branded content with 5-10 years of experience in video production, creative development, or a related field
Required Skills:
- Proven expertise in branded content creation and video production
- Strong creative development skills with the ability to generate multiple ideas quickly
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Data-driven mindset with a strong focus on performance metrics
- Proficient in using project management tools
Preferred Skills:
- Experience working with Amazon or a similar large-scale e-commerce platform
- Familiarity with Amazon's product suite and unique capabilities
- Background in sales support or account management
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and be prepared to discuss their process and thought behind their ideas.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Principal-level role in Branded Content with 5-10 years of experience in New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors. As a market leader, it faces intense competition from other major players and must continuously innovate to maintain its position.
Company Size: Amazon is a large corporation with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects but may also result in a more structured and hierarchical work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos. It started as an online bookstore and has since expanded into a vast array of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers through innovation and exceptional service.
Company Specialties:
- E-commerce and retail
- Cloud computing and infrastructure (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's vast product offerings and global presence provide ample opportunities for career growth and exposure to diverse projects. However, the company's size and competitive nature may also present challenges in terms of career advancement and internal communication.
📊 Role Analysis
Career Level: This role is at the principal level, indicating significant experience and expertise in branded content creation and video production. It is a senior role that reports directly to the Head of Creative Development.
Reporting Structure: The Principal, Branded Content reports directly to the Head of Creative Development and works closely with ASV's Sales, Production, and Brand Success teams.
Work Arrangement: This is an on-site role based in New York, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-profile campaigns and collaborate with senior leadership
- Possibility to expand the role's scope and influence as the ASV Studios team grows
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to shape the future of Amazon's branded content strategy.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace with an emphasis on open communication and cross-functional teamwork.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US (Headquarters) and 295 Madison Ave, New York, NY 10017, US (New York office)
Geographic Context:
- New York City is a major global hub for media, entertainment, and advertising, providing ample opportunities for collaboration and networking.
- The city's diverse cultural scene and vibrant arts community can inspire creativity and innovation.
- New York's competitive job market may present challenges in terms of career advancement and salary negotiation.
Work Schedule: The work schedule is generally Monday through Friday, with occasional flexibility for evening or weekend work as needed to meet project deadlines.
ASSUMPTION: Working in New York offers unique opportunities for collaboration and exposure to diverse perspectives, but the city's competitive job market and cost of living may also present challenges.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the ASV Studios team
- In-person or virtual interview with the Head of Creative Development and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Creativity and innovation in branded content concepts
- Ability to work effectively with cross-functional teams
- Data-driven decision-making and analytical skills
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your branded content work, demonstrating your creative process and thought behind your ideas
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage projects, and make data-driven decisions
ATS Keywords: Branded Content, Video Production, Creative Development, Campaign Management, Collaboration, Data Analysis, Project Management, Sales Support, Presentation Skills, Budget Management, Customer Focus, Innovation, Communication, Strategic Thinking, Problem Solving, Team Leadership
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's creativity, collaboration, and problem-solving skills, as well as their ability to work effectively with cross-functional teams and make data-driven decisions.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, JIRA, or Trello)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or Avid Media Composer)
- Data analysis tools (e.g., Google Analytics, Tableau, or Excel)
- Presentation software (e.g., PowerPoint, Keynote, or Google Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Amazon's internal systems and the candidate's individual responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and continuous innovation
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using performance metrics to inform decision-making
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable working with ambiguity?
- Are you an effective communicator and collaborator, able to work successfully with diverse teams and stakeholders?
- Do you have a strong bias for action and a proven track record of driving results through creativity and innovation?
ASSUMPTION: Successful candidates for this role will be highly creative, collaborative, and adaptable, with a strong bias for action and a data-driven mindset.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Navigating a large, complex organization with numerous stakeholders
- Competing with other major players in the branded content and video production space
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is unique in its focus on branded content creation for Amazon's Shopping Videos (ASV) platform, but it shares similarities with other senior-level branded content and video production roles in the industry.
- Compared to similar roles at other companies, this position may offer unique opportunities for exposure to Amazon's vast product suite and global customer base.
- Career paths for this role may include progression to a leadership or executive-level position within Amazon's ASV Studios team or a similar role at another major e-commerce or entertainment company.
ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse projects, but it may also present challenges in terms of career advancement and internal communication within a large, complex organization.
📝 Sample Projects
- Developing a custom branded content campaign for a major retail client, integrating on-site, social, and streaming activations
- Creating a series of shoppable videos for a fashion brand, showcasing their latest collection and driving sales through targeted promotions
- Producing a live shopping event for a tech company, featuring product demonstrations and Q&A sessions with industry experts
ASSUMPTION: These sample projects demonstrate the creative and collaborative nature of the role, as well as the opportunity to work with high-profile clients and brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within ASV Studios, and how this role fits into the broader organization?
- How does Amazon support the growth and development of its employees, particularly in senior-level roles like this one?
- What are the most significant challenges facing the ASV Studios team in the next 12-24 months, and how can this role help address them?
- How does Amazon measure the success of its branded content campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Amazon?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your creativity, collaboration, and problem-solving abilities
- Prepare a portfolio or examples of your branded content work, demonstrating your creative process and thought behind your ideas
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage projects, and make data-driven decisions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
