📌 Core Information
🔹 Job Title: Principal Campaign Manager
🔹 Company: Discover Financial Services
🔹 Location: Riverwoods, IL
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Riverwoods, IL)
🚀 Job Overview
Key aspects of this role include:
- Identifying marketing opportunities to drive cardmember portfolio engagement
- Managing end-to-end campaign management, including strategy, execution, and performance analysis
- Collaborating with cross-functional stakeholders to drive engagement for Discover card products and credit actions programs
- Acting as a coach and mentor to junior team members and business partners
- Managing campaign budgets, risk, and compliance aspects
ASSUMPTION: This role requires a high level of strategic thinking, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have a strong background in marketing, campaign management, and cross-functional collaboration within the financial services industry.
📋 Key Responsibilities
✅ Identify, develop, or evaluate marketing strategy to identify new or optimization opportunities
✅ Develop campaign strategy, audience targeting, test & learn agenda, creative assets, and execute campaigns
✅ Manage campaign calendar or roadmap, develop scorecard, and manage key performance indicators against annual goals
✅ Manage campaign budgets across numerous simultaneous efforts, measured in multiple millions of dollars
✅ Act as a coach and mentor to junior team members and business partners
✅ Timely and accurate completion, maintenance, and communication of assigned Business Risk review
ASSUMPTION: This role involves a high degree of independence and requires strong project management skills, as well as the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business Administration and Management
Experience: 4+ years in Marketing, Business, Partnership Mgmt, Brand Mgmt, consumer packaged goods, creative agency, or related experience
Required Skills:
- Proven experience in campaign management, strategy development, or digital marketing
- Strong analytical and data-driven mindset
- Excellent communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with the financial services industry and regulated environment
Preferred Skills:
- Master's degree in marketing or MBA
- Experience working in credit cards or financial services
- Proven track record of driving customer engagement and growth
ASSUMPTION: While a Master's degree and specific industry experience are preferred, Discover is open to considering candidates with equivalent experience and a strong portfolio of relevant work.
💰 Compensation & Benefits
Salary Range: $91,000 - $153,400 per year (based on experience and qualifications)
Benefits:
- Paid Parental Leave
- Paid Time Off
- 401(k) Plan
- Medical, Dental, Vision, & Health Savings Account
- Short and Long Term Disability, Life, and Accidental Death & Dismemberment insurances
- Recognition Program
- Education Assistance
- Commuter Benefits
- Family Support Programs
- Employee Stock Purchase Plan
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on market research and internal data. Actual compensation may vary based on factors such as relevant experience, education, and skill level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Discover is a leading direct bank and payment services company, offering a range of products and services, including credit cards, personal loans, student loans, and more.
Company Size: Large (10,001+ employees). Discover offers a structured and collaborative work environment with ample opportunities for growth and development.
Founded: 1986. Discover was founded as a division of Sears and became an independent company in 2007.
Company Description:
- Discover is a well-established financial services company, known for its innovative products and commitment to customer satisfaction.
- The company offers a range of financial products and services, including credit cards, personal loans, student loans, and more.
- Discover is committed to creating a diverse and inclusive work environment, with a focus on employee development and growth.
Company Specialties:
- Credit Cards
- Deposit Products
- Consumer Lending
- Consumer Savings
- Payments
- Payment Technology
- Student Loans
- Personal Loans
- Home Loans
- Home Equity Loans
- Debit and Transaction Services
Company Website: discover.com
ASSUMPTION: Discover is a well-established company with a strong brand and a reputation for innovation in the financial services industry. The company offers a range of benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to take on a leadership role in campaign management.
Reporting Structure: This role reports directly to the Senior Manager, Portfolio Marketing.
Work Arrangement: On-site, full-time. The role is based in Riverwoods, IL, with occasional travel required for meetings and events.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and drive meaningful change
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Riverwoods, IL office is Discover's global headquarters and houses various departments, including marketing, product, and operations.
Office Location(s): 2500 Lake Cook Road, Riverwoods, IL 60015
Geographic Context:
- Riverwoods is a suburb of Chicago, located approximately 30 miles north of the city.
- The area offers a mix of urban and suburban living, with easy access to parks, shopping, and dining options.
- Public transportation is available, with multiple CTA and Metra train stations nearby.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional flexibility for meetings and events.
ASSUMPTION: The Riverwoods office offers a modern and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management experience and expertise
- Cross-functional collaboration and communication skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with the financial services industry and regulated environment
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Discover's products and services, as well as your fit for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to manage multiple projects
ATS Keywords: Campaign Management, Marketing Strategy, Portfolio Management, Financial Services, Credit Cards, Cross-Functional Collaboration, Project Management, Data-Driven Decision Making
ASSUMPTION: Discover's application process is competitive and thorough, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management software (e.g., Adobe Campaign, Marketo, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA, or similar)
ASSUMPTION: Discover provides access to industry-standard tools and technologies to support the success of its employees.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous roles?
- Can you provide an example of a time when you had to collaborate with cross-functional stakeholders to achieve a common goal?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Discover values candidates who are customer-focused, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a complex and regulated industry environment
- Working with cross-functional stakeholders with varying priorities and perspectives
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-centric mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position offers a higher level of strategic responsibility and cross-functional collaboration
- Within the financial services industry, Discover is known for its innovative products and commitment to customer satisfaction
- Career progression in this role may lead to senior management or director-level positions within the marketing department or broader organization
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a targeted campaign to drive customer engagement and retention for a specific Discover credit card product
- Collaborating with cross-functional stakeholders to optimize the customer communication strategy for a new credit action program
- Conducting market research and analysis to identify new marketing opportunities and optimize existing campaigns
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Principal Campaign Manager role at Discover.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Portfolio Marketing department?
- How does Discover support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Discover approach risk management and compliance in its marketing efforts?
- What are the most rewarding aspects of working at Discover, according to current employees?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, as well as the expectations and priorities for the Principal Campaign Manager position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Discover's products and services, as well as your fit for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to manage multiple projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
