📌 Core Information
🔹 Job Title: Principal Competitive Marketing Program Manager
🔹 Company: Medtronic
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global competitive marketing strategy and execution for the CDS business.
- Developing competitive response strategies and enabling the field to differentiate with confidence and clarity.
- Monitoring and analyzing competitive developments through primary and secondary research.
- Collaborating closely with cross-functional teams to shape market dynamics and commercial implications.
- Presenting strategic insights and recommendations to marketing leadership and business unit executives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to operate effectively in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Lead global competitive marketing strategy and execution for the CDS business.
✅ Develop competitive response strategies, positioning frameworks, and sales enablement tools.
✅ Monitor and analyze competitive developments through primary and secondary research, conferences, customer feedback, and internal insights.
✅ Collaborate closely with product marketing, global commercial, clinical, and business development teams.
✅ Partner with sales training and field teams to build confidence and competency in competitive differentiation.
✅ Present strategic insights and recommendations to marketing leadership and business unit executives.
✅ Support strategic planning, portfolio positioning, and pricing with competitor landscape insights.
✅ Disseminate actionable competitor insights across teams, regions, and customer segments.
✅ Drive internal readiness programs e.g., competitive playbooks, training sessions, workshops.
ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to influence stakeholders at various levels within the organization.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Minimum of 7 years of relevant digital experience, or advanced degree with a minimum of 5 years relevant experience in the digital pharmaceutical, medical device, or other healthcare-centric industry
Required Skills:
- Deep understanding of go-to-market strategies, product positioning, and market dynamics in healthcare or medtech.
- Proven experience developing competitive frameworks, content, and enablement programs.
- Strong analytical, communication, and cross-functional collaboration skills.
- Ability to travel up to 20% of the time.
Preferred Skills:
- MBA or advanced degree in marketing, strategy, or healthcare-related field.
- Experience in cardiology, diagnostics, remote monitoring, or chronic disease management.
- Entrepreneurial spirit balanced with collaborative style and professional maturity.
- Comfort operating in a matrixed, fast-paced environment with senior-level visibility.
- Background in sales enablement, pricing strategy, or corporate strategy.
- Global marketing experience and understanding of regional market differences.
- Familiarity with competitive intelligence tools, CRM platforms, and analytics dashboards.
ASSUMPION: Candidates should have a strong background in competitive marketing, market research, or a related field, with a proven track record of driving strategic insights and actionable recommendations.
💰 Compensation & Benefits
Salary Range: $117,600 - $176,400 per year
Benefits:
- Health, Dental, and Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of the base salary and may include additional compensation components such as bonuses, incentives, or commission-based pay. The benefits package is comprehensive and designed to support employees at every career and life stage.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1949 (as a division of Minnesota Mining and Manufacturing Company)
Company Description:
- Medtronic is a global leader in medical technology—alleviating pain, restoring health, and extending life for millions of people around the world.
- The company's diverse portfolio of products and therapies address more than 70 health conditions and include cardiac and vascular devices, neurological and spinal devices, and diabetes management products.
- Medtronic is headquartered in Dublin, Ireland, and has operations in approximately 150 countries.
Company Specialties:
- Cardiac and Vascular Devices
- Neurological and Spinal Devices
- Diabetes Management Products
- Minimally Invasive Therapies
- Remote Patient Monitoring
Company Website: www.medtronic.com
ASSUMPTION: Medtronic's extensive global presence and broad portfolio of products and therapies offer candidates diverse career opportunities and exposure to various aspects of the medical device industry.
📊 Role Analysis
Career Level: Senior-level role with significant strategic impact and cross-functional influence
Reporting Structure: Reports directly to the VP of Global Commercial Marketing
Work Arrangement: On-site, with up to 20% travel required
Growth Opportunities:
- Potential progression to a leadership role within the marketing function or broader commercial organization.
- Expansion of responsibilities to cover additional business units or geographies.
- Development of expertise in a specific therapeutic area or market segment.
ASSUMPTION: This role provides ample opportunities for professional growth and development, given Medtronic's size, global presence, and diverse portfolio of products and therapies.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is located in the northern central region of the United States.
- The city is known for its robust healthcare industry, with numerous medical device and healthcare technology companies headquartered in the area.
- Minneapolis offers a high quality of life, with a vibrant arts and culture scene, numerous parks and recreational opportunities, and a strong sense of community.
Work Schedule: Full-time, with flexible hours and remote work options available for certain roles and teams
ASSUMPTION: The Minneapolis location offers candidates a dynamic and innovative work environment, with ample opportunities for professional growth and development within the medical device industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Industry knowledge and market dynamics expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of the competitive landscape and market dynamics in the medical device industry.
- Prepare examples of your experience developing competitive frameworks, content, and enablement programs.
- Showcase your ability to analyze data and draw insights to inform strategic decision-making.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Competitive Intelligence, Market Dynamics, Product Positioning, Sales Enablement, Strategic Planning, Competitive Analysis, Market Research, Portfolio Positioning, Pricing Strategy, Global Marketing
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, analytical skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Competitive intelligence tools (e.g., SimilarWeb, SEMrush, Ahrefs)
- CRM platforms (e.g., Salesforce, HubSpot)
- Analytics dashboards (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with competitive intelligence tools, CRM platforms, and analytics dashboards is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and actionable
- Customer-focused and patient-centric
Self-Assessment Questions:
- How do your personal values align with Medtronic's core values?
- Describe a time when you had to adapt quickly to a significant change in the market or competitive landscape. How did you approach the situation, and what was the outcome?
- How do you prioritize and manage multiple projects or priorities with competing deadlines and stakeholders?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Medtronic's values and work style, as well as a proven track record of success in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a high volume of information and data points from various sources
- Balancing strategic thinking with tactical execution
- Operating effectively in a matrixed, cross-functional organization
- Keeping up-to-date with the rapidly evolving competitive landscape and market dynamics
- Managing stakeholder expectations and competing priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on competitive intelligence and response strategies across a diverse portfolio of products and therapies.
- Unlike related roles in market research or product marketing, this position requires a strong balance of strategic thinking, analytical skills, and cross-functional collaboration.
- Career progression in this role may lead to leadership positions within the marketing function or broader commercial organization, rather than specialized expertise in a specific therapeutic area or market segment.
ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it differs from related positions in the industry.
📝 Sample Projects
- Developing a comprehensive competitive landscape analysis for a new product launch, including market size, segmentation, and customer needs assessment
- Creating a competitive response strategy for a well-established product facing increased competition from a new entrant
- Designing and implementing a competitive training program for the sales force, including battlecards, objection handling, and messaging frameworks
ASSUMPTION: These sample projects illustrate the strategic, analytical, and cross-functional nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the CDS business, and how will my work impact the organization's overall goals?
- What are the most pressing competitive challenges facing the CDS portfolio, and how can this role address them?
- How does the company support the professional development and growth of employees in this role?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to hit the ground running?
- How does the company foster a culture of innovation and continuous improvement, and how can I contribute to this effort in my role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare examples of your experience developing competitive frameworks, content, and enablement programs.
- Research the competitive landscape and market dynamics in the medical device industry.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
