Principal Content Strategist

📌 Core Information

🔹 Job Title: Principal Content Strategist

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (Minimum 5 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategies that drive engagement and align with organizational goals.
• Creating compelling content for Consumer Wireless and Fiber offers.
• Collaborating with cross-functional teams to maintain consistent and cohesive messaging across platforms.
• Managing large-scale content projects in agile environments.
• Analyzing content performance and recommending improvements using data and user feedback.

ASSUMPTION: This role requires a strong blend of creativity and strategic expertise, with a focus on driving results through effective content strategies.

📋 Key Responsibilities

✅ Develop and implement content strategies that foster engagement and align with organizational goals.

✅ Conduct research to understand audience needs and preferences.

✅ Ensure all content is accurate, up-to-date, and adheres to AT&T’s brand guidelines and messaging standards.

✅ Work closely with sales, design, and operations teams to maintain consistent and cohesive messaging across platforms.

✅ Monitor content performance and recommend improvements using data and user feedback.

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree (BS/BA) preferred.

Experience: 7+ years in content creation, content strategy, or related fields. Experience in selling telecom solutions is a plus.

Required Skills:

• Exceptional writing, editing, and proofreading skills.
• Strong project management and organizational capabilities.
• Effective communication and interpersonal skills to engage and influence stakeholders at all levels.
• Proficiency with content management systems (CMS) and digital marketing tools. Familiarity with Adobe Workfront is a plus.
• Demonstrated ability to think strategically, analyze complex scenarios, and make data-driven decisions.

Preferred Skills:

• Experience in selling telecom solutions.

ASSUMPTION: Candidates should have a proven track record in content strategy and a deep understanding of content best practices.

💰 Compensation & Benefits

Salary Range: $130,700 - $196,100 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Principal Content Strategist role with AT&T's size and location. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: AT&T operates in the telecommunications industry, providing wireless, broadband, and entertainment services to consumers and businesses worldwide.

Company Size: AT&T is a large corporation with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: AT&T was founded in 1879 and has since grown into a global leader in communications and technology.

Company Description:

• AT&T is committed to connecting people with their world, delivering the human benefits of technology in ways that defy the imaginable.
• The company is focused on creating a seamless, less complicated life for its customers through innovative products and services.
• AT&T values diversity, inclusion, and collaboration, fostering a culture where employees can thrive and succeed.

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence.

Reporting Structure: The Principal Content Strategist will report directly to the Director of Content Strategy.

Work Arrangement: This role requires a minimum of 5 days per week in the office, with the possibility of occasional remote work.

Growth Opportunities:

• Progression to a Director or Vice President of Content Strategy role.
• Expansion into related fields, such as content marketing or brand management.
• Opportunities to lead cross-functional teams and mentor junior team members.

ASSUMPTION: This role offers significant growth potential within AT&T's Marketing & Growth Organization.

🌍 Location & Work Environment

Office Type: AT&T's Dallas headquarters is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas is a major metropolitan area with a diverse population and a thriving job market.
• The city offers a range of cultural, entertainment, and recreational opportunities.
• Dallas has a humid subtropical climate, with mild winters and hot summers.

Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for occasional remote work.

ASSUMPTION: AT&T's Dallas headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with a recruiter.
• In-person or virtual interview with the hiring manager and/or team members.
• Final interview with the Director of Content Strategy.

Key Assessment Areas:

• Writing and editing skills.
• Strategic thinking and problem-solving abilities.
• Project management and organizational skills.
• Communication and interpersonal skills.

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy experience and achievements.
• Provide specific examples of your ability to develop and implement successful content strategies.
• Demonstrate your understanding of AT&T's brand and the telecommunications industry.

ATS Keywords: Content Strategy, Content Creation, Project Management, Writing, Editing, Brand Guidelines, Collaboration, Agile Environments, Data Analysis, Digital Marketing Tools, Content Management Systems

ASSUMPTION: AT&T's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Digital Marketing Tools
• Adobe Workfront (preferred)

ASSUMPTION: Familiarity with Adobe Workfront is a plus, but not required. Candidates should have experience with other content management systems and digital marketing tools.

👔 Cultural Fit Considerations

Company Values:

• Invent
• Connect
• Win

Work Style:

• Collaborative
• Innovative
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating compelling content that drives results?
• Do you have a proven track record of developing and implementing successful content strategies?

ASSUMPTION: AT&T values candidates who are innovative, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment.
• Balancing strategic thinking with day-to-day content creation and management tasks.
• Adapting to changes in AT&T's brand guidelines and messaging standards.
• Working with cross-functional teams to maintain consistent and cohesive messaging across platforms.

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Principal Content Strategist roles, this position offers a competitive salary range and comprehensive benefits package.
• AT&T's large size and global presence provide numerous opportunities for career growth and development.
• This role requires a higher level of independence and strategic thinking than some other content strategy positions.

ASSUMPTION: This role offers a unique combination of strategic thinking, content creation, and collaboration, with a focus on driving results through effective content strategies.

📝 Sample Projects

• Developing a comprehensive content strategy for AT&T's Consumer Wireless and Fiber offers.
• Managing a team of content creators to produce high-quality, on-brand content for multiple channels.
• Analyzing content performance data to identify trends and opportunities for improvement.

ASSUMPTION: These sample projects demonstrate the strategic thinking, project management, and content creation skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing & Growth Organization?
• How does this role fit into the overall content strategy for AT&T's Consumer Wireless and Fiber offers?
• What are the most significant challenges facing the content strategy team in the next 12-24 months?
• How does AT&T support the professional development and growth of its content strategy team members?
• What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, while also providing valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy experience and achievements.
• Prepare examples of your content strategy work, demonstrating your ability to develop and implement successful strategies.
• Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.