📌 Core Information
🔹 Job Title: Principal Customer Researcher, Outbound Marketing
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing deep dive research studies to support the Outbound team
- Generating customer insights for various communication channels (WA, SMS, Push, Email)
- Influencing business strategy through effective research studies and ongoing mechanisms to capture customer insights
- Collaborating with cross-functional business teams to improve customer experience
- Managing research requests and prioritizing research roadmap
ASSUMPTION: This role requires a strong background in customer research and data analysis, with a focus on quantitative and qualitative research methods.
📋 Key Responsibilities
✅ Develop and manage the customer research roadmap and prioritization framework
✅ Design and execute quantitative (surveys) and qualitative (focus groups, interviews) research studies
✅ Analyze survey data, identify insights, and devise recommendations to inform business decisions
✅ Communicate research findings and recommendations to all levels of management
✅ Influence partner teams across the company to take action based on research findings
✅ Manage external vendors for research study execution
✅ Set up scalable solutions to simplify existing research processes
✅ Manage and prioritize research requests from business teams
✅ Participate in short-term and long-term strategic planning
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to manage multiple research projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 5-10 years of experience in customer research, market research, or a related field
Required Skills:
- Expertise in research design and methodology
- Strong analytical skills and experience in conducting large-scale surveys
- Proficient in data analysis and interpretation
- Excellent communication and presentation skills
- Ability to work independently and manage multiple projects
- Proficient in research software tools (e.g., SPSS, R, Tableau)
Preferred Skills:
- Master's degree in a related field
- Experience with customer segmentation and targeting
- Fluency in multiple languages
ASSUMPTION: A master's degree in a related field would be beneficial but is not required for this role. Fluency in multiple languages could be an asset for conducting international research.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Principal Researcher role in Seattle)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Researcher role in Seattle. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994, in Bellevue, Washington
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
- Amazon's mission is to be "Earth's most customer-centric company"
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and devices (Amazon Kindle, Fire tablets, Fire TV)
- Digital streaming services (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth into a management or leadership position
Reporting Structure: This role reports directly to the Outbound Communications team lead and may have cross-functional dependencies with other teams within Amazon
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Advancement to a management or leadership role within the research team
- Expansion into other areas of marketing or product management within Amazon
- Opportunities to work on high-impact projects and influence strategic decisions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): Seattle, Washington
Geographic Context:
- Seattle is a major tech hub with a thriving job market and numerous opportunities for professional growth
- The city offers a diverse range of cultural attractions, outdoor activities, and a high quality of life
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Full-time, with standard business hours and occasional flexibility for remote work
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and stakeholders, while occasional remote work provides flexibility for work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Take-home assignment or case study
- Final interview with the team lead or director
Key Assessment Areas:
- Research design and methodology expertise
- Analytical skills and data interpretation
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant research experience and accomplishments in your resume
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
- Prepare for behavioral and situational interview questions that focus on your research skills and problem-solving abilities
ATS Keywords: Customer Research, Quantitative Research, Qualitative Research, Research Design, Data Analysis, Survey Analysis, Strategic Planning, Problem Solving, Communication, Collaboration, Project Management, Customer Insights, Innovation, Vendor Management, Data Interpretation, Research Methodology
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on finding candidates with strong research skills and a proven track record of success in customer research.
🛠️ Tools & Technologies
- Research software tools (e.g., SPSS, R, Tableau)
- Data visualization tools (e.g., Power BI, Looker)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on customer experience and innovation
Self-Assessment Questions:
- Do you have a strong passion for understanding customer perceptions and behaviors?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, cross-functional team setting?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: A strong cultural fit for this role requires a candidate who is highly motivated, detail-oriented, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple research projects simultaneously with tight deadlines
- Dealing with large amounts of data and finding meaningful insights
- Navigating a large, complex organization with numerous stakeholders
- Adapting to changes in priorities and research focus areas
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Principal Customer Researcher vs. Senior Market Research Analyst: Both roles focus on customer research and data analysis, but the Principal Researcher role has more strategic influence and requires more experience
- Industry-specific context: Amazon's focus on customer experience and innovation sets it apart from other e-commerce and retail companies
- Career path comparison: This role offers significant growth potential, with opportunities to advance to management or leadership positions within the research team or expand into other areas of marketing or product management
ASSUMPTION: A comparison of similar roles within Amazon and other companies in the industry can help candidates understand the unique aspects of this role and the company culture.
📝 Sample Projects
- Conducting a large-scale customer satisfaction survey to identify areas for improvement in the Outbound Marketing channels
- Designing and executing a focus group study to understand customer preferences for personalized communications
- Analyzing customer data to segment the market and develop targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the types of research studies and analyses that may be required for this role, but the specific projects will vary depending on the current research priorities and business needs.
❓ Key Questions to Ask During Interview
- What are the current research priorities for the Outbound Marketing team, and how does this role support those priorities?
- How does this role collaborate with other teams within Amazon, and what are the key dependencies for success?
- What are the biggest challenges facing the Outbound Marketing team, and how can this role help address them?
- What opportunities are there for growth and development within this role and the research team?
- How does Amazon support work-life balance for its employees, particularly for roles that require occasional remote work?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant research experience and accomplishments
- Write a cover letter explaining how your skills and experience make you a strong fit for this role
- Prepare for behavioral and situational interview questions that focus on your research skills and problem-solving abilities
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
