📌 Core Information
🔹 Job Title: Principal Digital Marketing Management
🔹 Company: Discover Financial Services
🔹 Location: Riverwoods, IL
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and completing marketing projects, including direct and performance marketing campaigns
- Managing digital media campaign delivery process, from audience definitions to optimizations and insights
- Collaborating with internal stakeholders and external agencies to implement new messaging and ad types
- Ensuring campaigns meet goals and are compliant with legal and regulatory requirements
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing channels and best practices.
📋 Key Responsibilities
✅ Responsible for overseeing and completing marketing projects, including direct and performance marketing campaigns
✅ Manages the digital media campaign delivery process, including audience definitions, creative developments, test and control designs, budgeting, media targeting, analyses, reporting, compliance, optimizations, and insights
✅ Partners with creative teams and agencies to implement new messaging and ad types
✅ Develops campaigns that are consistent with strategy and objectives of the business
✅ Partners with legal and compliance to obtain approvals for the routing of ad copy and audience targeting
✅ Monitors controls to ensure campaigns are compliant
✅ Manages campaign deliverables, timelines, and resources
✅ Ensures campaigns meet goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 4+ years of experience in Marketing, Business, or a related field. Alternatively, 8+ years of experience in Marketing or a related field is acceptable in lieu of a degree.
Required Skills:
- Proven experience in digital marketing campaign management
- Strong project management skills
- Excellent analytical and problem-solving skills
- Ability to work collaboratively with cross-functional teams
- Strong communication and presentation skills
Preferred Skills:
- Master's degree in Marketing or Business Administration
- 6+ years of experience in Marketing or a related field
ASSUMPTION: A background in financial services or a related industry is not explicitly required but may be beneficial for understanding the business context and regulatory environment.
💰 Compensation & Benefits
Salary Range: $91,000 - $153,400 per year. Factors such as geographical location, relevant experience, education, and skill level may impact the pay for this position.
Benefits:
- Paid Parental Leave
- Paid Time Off
- 401(k) Plan
- Medical, Dental, Vision, & Health Savings Account
- Short and Long Term Disability, Life, and Accidental Death & Dismemberment insurances
- Recognition Program
- Education Assistance
- Commuter Benefits
- Family Support Programs
- Employee Stock Purchase Plan
Working Hours: Full-time position, typically 40 hours per week. May require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Discover Financial Services is a leading direct bank and payment services company, offering a range of products and services, including credit cards, personal loans, student loans, and deposit products.
Company Size: 10,001+ employees. As a large organization, Discover offers a range of career opportunities and benefits but may have a more structured and hierarchical work environment.
Founded: 1986. Discover was founded as a division of Sears and has since grown into a publicly-traded company listed on the New York Stock Exchange.
Company Description:
- Discover is committed to creating an inclusive and equitable workplace through its Fair Chance Hiring practices
- The company offers a range of benefits and programs based on eligibility, including paid parental leave, paid time off, and education assistance
- Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status
Company Specialties:
- Credit Cards
- Deposit Products
- Consumer Lending
- Consumer Savings
- Payments
- Payment Technology
- Student Loans
- Personal Loans
- Home Loans
- Home Equity Loans
- Debit and Transaction Services
Company Website: http://www.discover.com
ASSUMPTION: Discover's large size and extensive product offerings provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in digital marketing campaign management.
Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing.
Work Arrangement: On-site. This role requires working on-site at Discover's headquarters in Riverwoods, IL.
Growth Opportunities:
- Potential to advance to a senior or management role within the digital marketing team
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: As a mid-senior level role, this position offers opportunities for career growth and development within the digital marketing team.
🌍 Location & Work Environment
Office Type: Corporate headquarters. Discover's headquarters in Riverwoods, IL is a corporate office environment with a professional dress code.
Office Location(s): 2500 Lake Cook Road, Riverwoods, IL 60015, US
Geographic Context:
- Riverwoods, IL is a suburb of Chicago, offering a mix of urban and suburban living
- The area has a humid continental climate, with warm summers and cold, snowy winters
- Riverwoods is home to several corporate headquarters and offers a range of amenities and recreational opportunities
Work Schedule: Full-time, typically 40 hours per week. May require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The work environment at Discover's headquarters is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the digital marketing team
- Final interview with the senior manager or director
Key Assessment Areas:
- Digital marketing campaign management experience
- Project management skills
- Analytical and problem-solving skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing campaign management and provide specific examples of your achievements
- Research Discover's products and services to demonstrate your understanding of the business and industry
ATS Keywords: Digital Marketing, Campaign Management, Project Management, Audience Definition, Creative Development, Budgeting, Media Targeting, Analyses, Reporting, Compliance, Optimizations, Insights, Collaboration, Strategic Development
ASSUMPTION: Discover's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through their application materials and interviews.
🛠️ Tools & Technologies
- Campaign management platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis tools (e.g., Google Analytics, Excel, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Collaborate with Respect
- Pursue Excellence
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated your commitment to putting customers first in your previous roles?
- Can you provide an example of a time when you acted with integrity to resolve a challenging situation?
- How do you approach collaborating with team members with diverse backgrounds and perspectives?
- Describe a time when you pursued excellence in your work, and what was the outcome?
ASSUMPTION: Discover values candidates who align with their core values and work style, and who are committed to putting customers first and acting with integrity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines may require strong organizational skills and time management
- Working in a large organization may present opportunities for career growth but may also have a more structured and hierarchical work environment
- The financial services industry is subject to strict regulations and compliance requirements, which may impact the marketing campaigns and strategies
- The Riverwoods, IL area may have a higher cost of living compared to other suburban areas in the Chicago metropolitan region
ASSUMPTION: These potential challenges can be mitigated by strong project management skills, a strategic mindset, and a commitment to understanding and complying with industry regulations and best practices.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Campaign Manager role in other industries
- However, the financial services industry has unique regulatory and compliance requirements that may impact the marketing strategies and campaigns
- Career paths in digital marketing may vary depending on the industry and the specific organization, but typically involve progression to senior or management roles
ASSUMPTION: While this role is similar to other digital marketing campaign management roles, the unique context of the financial services industry and Discover's large size and extensive product offerings provide opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to promote Discover's credit card products to a specific demographic
- Analyzing campaign performance data to optimize ad spend and improve return on investment
- Collaborating with external agencies to create and implement new messaging and ad types for Discover's digital marketing campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, but the specific projects and campaigns may vary depending on the business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team?
- How does Discover support the professional development and growth of its employees?
- What are the key priorities and goals for the digital marketing team in the next 12-24 months?
- How does Discover approach collaboration and communication with external agencies and partners?
- What are the most challenging aspects of working in the financial services industry, and how does Discover address these challenges?
ASSUMPTION: These key questions can help applicants better understand the work environment, team dynamics, and career growth opportunities at Discover.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Discover's products and services and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
- If selected for the position, be prepared to provide additional information or complete a background check as required
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
