📌 Core Information
🔹 Job Title: Principal Digital Marketing Manager, Americas
🔹 Company: Databricks
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Orchestrating high-impact, cross-channel digital strategies across the Americas
- Driving Target Account Marketing (TAM) programs for priority accounts
- Leading digital promotion strategies for large-scale corporate events
- Optimizing media mix and maximizing ROI through data-driven decisions
- Collaborating with global and regional teams to deliver measurable business outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Serve as the digital marketing subject matter expert for the Americas, educating and empowering regional stakeholders on media channel capabilities and impact
✅ Design and execute sophisticated Target Account Marketing programs targeting high-value accounts, accelerating engagement and pipeline within strategic enterprise segments
✅ Lead the digital strategy for large-scale corporate events, including the annual Data & AI Summit and World Tour, driving awareness, registration, and engagement among priority audiences
✅ Collaborate with the global digital team and agency partners to expand and localize campaigns across new categories, markets, and languages, ensuring seamless customer journeys tailored to regional nuances
✅ Bring deep expertise in Paid Search, Paid Social, Programmatic Display, and Third-party Media to optimize the media mix for the Americas region, analyzing performance data and implementing innovative approaches to maximize ROI and pipeline contribution
✅ Oversee and present comprehensive performance and pacing for the Americas region, delivering actionable recommendations to stakeholders and senior leadership to drive continuous improvement
✅ Collaborate with field marketing to develop and execute campaigns that address local market needs and business objectives
✅ Consistently exceed lead generation and pipeline goals for the Americas, focusing on priority markets and accounts, and driving continuous funnel optimization and increased velocity through targeted nurture programs and conversion rate improvements
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of cross-channel digital marketing experience, with a proven track record in B2B environments
Required Skills:
- Proven expertise in Target Account Marketing strategies for enterprise-level organizations
- Experience designing and executing digital strategies for large-scale corporate events
- Strong background in leveraging complex data sets and analytics to drive data-informed decisions and share compelling insights
- Deep knowledge of scaling digital media programs across multiple countries and languages within the Americas region
- Excellent stakeholder management and communication skills, with the ability to influence and align cross-functional teams
Preferred Skills:
- Experience working in high-growth, fast-paced technology environments
ASSUMPTION: Candidates with additional language proficiency in Spanish or Portuguese may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The pay range for this role is $160,700 - $224,900 USD per year, depending on location and experience. Databricks is committed to fair and equitable compensation practices.
Benefits:
- Stock Options
- Equity
- Annual Performance Bonus
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Digital Marketing Manager role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Databricks is a data and AI company, providing a unified data intelligence platform that enables organizations to take control of their data and put it to work with AI. They operate in a competitive market with a focus on enterprise-level clients.
Company Size: Databricks is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Databricks was founded in 2013, with a strong focus on innovation and open-source technology.
Company Description:
- Databricks is the original creator of Apache Spark™, Delta Lake, and MLflow, with a strong commitment to open-source technology
- The company offers a comprehensive data intelligence platform that enables organizations to unify and democratize data, analytics, and AI
- Databricks is headquartered in San Francisco, with offices around the globe, serving over 10,000 organizations worldwide, including over 60% of the Fortune 500
Company Specialties:
- Apache Spark
- Apache Spark Training
- Cloud Computing
- Big Data
- Data Science
- Delta Lake
- Data Lakehouse
- MLflow
- Machine Learning
- Data Engineering
- Data Warehousing
- Data Streaming
- Open Source
- Generative AI
- Artificial Intelligence
- Data Intelligence
- Data Management
- Data Governance
- Generative AI
- and AI/ML Ops
Company Website: databricks.com
ASSUMPTION: Databricks' focus on open-source technology and data intelligence makes it an attractive option for candidates interested in working at the intersection of data, AI, and technology.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional teams.
Reporting Structure: The Principal Digital Marketing Manager, Americas will report directly to the Global Head of Digital Marketing and collaborate closely with regional field marketing teams, corporate events, and integrated marketing.
Work Arrangement: This role offers a remote-friendly work arrangement, with flexibility for remote work and occasional travel for events and meetings.
Growth Opportunities:
- Potential to expand the digital marketing team and take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive significant business outcomes
- Possibility to transition into a global leadership role as the company continues to expand internationally
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and market presence in the Americas region.
🌍 Location & Work Environment
Office Type: Databricks has multiple office locations worldwide, with a strong focus on remote work and flexibility for employees.
Office Location(s): Databricks has offices in San Francisco, London, Amsterdam, New York, Toronto, Singapore, Seattle, Mountain View, McLean, Plano, Bellevue, Boston, Berkeley, Berlin, Munich, Paris, Tokyo, Sydney, Melbourne, Bengaluru, and other locations around the globe.
Geographic Context:
- The United States is the primary market for this role, with a focus on priority regions and accounts
- Candidates should be comfortable working in a remote-friendly environment and collaborating with teams across different time zones
- The Americas region is diverse and dynamic, with unique cultural nuances and business landscapes across North, Central, and South America
Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility for remote work and occasional travel for events and meetings.
ASSUMPTION: Candidates should be comfortable working in a dynamic, global work environment and be able to adapt to different cultural contexts and time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the global digital marketing team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Target Account Marketing experience and approach
- Event promotion strategy and execution
- Cross-channel campaign orchestration and optimization
- Data analysis and reporting skills
- Stakeholder management and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your Target Account Marketing strategies and event promotion campaigns
- Showcase your data analysis and reporting skills with relevant examples or portfolios
- Research Databricks' company culture and values to demonstrate your fit for the organization
ATS Keywords: Digital Marketing, Target Account Marketing, Event Promotion, Cross-Channel Campaigns, Data Analysis, Stakeholder Management, B2B Marketing, Global Marketing, Americas Marketing, Strategic Thinking, Leadership, Team Management, Global Teamwork
ASSUMPTION: Databricks uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine marketing (SEM) tools (e.g., Google Ads, Bing Ads)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable working with a wide range of marketing tools and technologies, and be able to adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Nimble & Resilient
- Growth Mindset
- Open & Honest
- Inclusive & Diverse
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
- Results-oriented, with a strong focus on driving measurable business outcomes
Self-Assessment Questions:
- How do you align with Databricks' company values, particularly 'Customer Obsessed' and 'Inclusive & Diverse'?
- How comfortable are you working in a remote-friendly environment and collaborating with teams across different time zones?
- How do you approach continuous learning and adaptation in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Databricks' values and work style, and be prepared to discuss their alignment with the company's mission and vision.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Working in a dynamic, global environment with diverse cultural contexts and time zones, requiring adaptability and cultural sensitivity
- Balancing strategic thinking and execution, with a focus on driving measurable business outcomes
- Keeping up with the latest trends and best practices in digital marketing, requiring continuous learning and professional development
ASSUMPTION: Candidates should be aware of the potential challenges of this role and be prepared to discuss their strategies for overcoming these obstacles.
📈 Similar Roles Comparison
- Compared to other Principal Digital Marketing Manager roles, this position offers a unique focus on Target Account Marketing and event promotion strategies, with a global scope and significant impact on the company's market presence
- Databricks' focus on open-source technology and data intelligence sets it apart from other companies in the industry, providing a unique opportunity for candidates interested in working at the intersection of data, AI, and technology
- This role offers a clear career path for growth and development, with opportunities to expand the digital marketing team and take on additional responsibilities as the company grows
ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique aspects of this position and Databricks' company culture.
📝 Sample Projects
- Developing and executing a targeted account marketing campaign for a priority enterprise segment, resulting in a 30% increase in pipeline and a 20% increase in engagement within the first six months
- Leading the digital strategy for a large-scale corporate event, driving a 50% increase in registration and a 30% increase in engagement compared to the previous year
- Optimizing the media mix for the Americas region, resulting in a 25% increase in ROI and a 15% increase in pipeline contribution within the first quarter of implementation
ASSUMPTION: Candidates should be prepared to discuss specific examples of their digital marketing projects and the impact they have made on previous organizations.
❓ Key Questions to Ask During Interview
- Can you describe the current Target Account Marketing strategies in place for priority accounts, and how this role will build upon or evolve these initiatives?
- How does the global digital marketing team collaborate with regional field marketing teams, and what are the key priorities for this role in terms of cross-functional collaboration?
- What are the most significant challenges facing the digital marketing team in the Americas region, and how can this role address these obstacles to drive measurable business outcomes?
- How does Databricks support the professional development and growth of its employees, particularly in the digital marketing team?
- What are the key performance indicators (KPIs) and metrics used to measure the success of digital marketing campaigns in the Americas region, and how will this role be held accountable for driving results?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and their commitment to driving results for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Databricks Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Target Account Marketing, event promotion strategies, and cross-channel campaign orchestration
- Prepare a portfolio or examples of your digital marketing projects, showcasing your ability to drive measurable business outcomes
- Research Databricks' company culture and values, and be prepared to discuss your alignment with the organization's mission and vision
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
