Principal Engagement Marketer

📌 Core Information

🔹 Job Title: Principal Engagement Marketer

🔹 Company: Freetrade

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 6-8 years

🔹 Remote Status: Hybrid (3 days in-office, 2 days from home)

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of engagement marketing to deepen product adoption, improve activation, and increase retention
• Leadership of onboarding optimization to enhance first experiences and drive conversion, activation, and time-to-value
• End-to-end campaign leadership, from inception to execution, collaborating with cross-functional teams to deliver high-impact work
• Autonomous delivery and business alignment, ensuring work supports core marketing and growth objectives
• Cross-functional collaboration and stakeholder management to influence decision-making and secure buy-in on strategic initiatives

ASSUMPTION: This role requires a strategic mindset, strong operational skills, and the ability to work effectively with various teams to drive measurable impact.

📋 Key Responsibilities

✅ Own and lead the strategy for user engagement, reactivation, and retention, identifying opportunities to increase lifetime value and deepen product adoption across customer segments

✅ Lead the strategy and execution of how Freetrade onboards new customers, ensuring first experiences are seamless, supportive, and set the foundation for long-term engagement

✅ Run high-impact campaigns and experiments from inception to execution, collaborating closely with product, design, analytics, and compliance to deliver work that is insight-driven, on brand, and on time

✅ Operate with a high degree of autonomy, using understanding of the business to prioritise and execute effectively, ensuring work aligns with company OKRs and supports core marketing and growth objectives

✅ Build trusted relationships across key teams, communicating clearly and proactively to influence decision-making and secure buy-in on strategic initiatives

✅ Stay close to market shifts, competitive moves, and customer insights, feeding relevant learnings into the broader team to shape priorities and drive smarter decision-making

✅ Regularly share insights, updates, and learnings across the team to build capability and visibility, raising the bar for strategic thinking, executional excellence, and continuous improvement within the marketing team

✅ Step into ambiguous or complex challenges and lead them through to resolution, demonstrating a proactive mindset and strong bias for action, even when projects fall outside immediate remit

✅ Take full accountability for projects, setting clear goals, maintaining a high bar for quality, and delivering to timeline

ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous testing, and optimization to maximize engagement and retention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-8 years of experience in lifecycle, CRM, retention, or engagement marketing, ideally in B2C tech or fintech environments

Required Skills:

• Proven track record of leading large-scale projects or campaigns end-to-end with measurable business impact
• Experience influencing senior stakeholders and managing cross-functional relationships
• Ability to define strategy and execute autonomously within a fast-paced, high-growth setting
• Deep understanding of how onboarding and engagement contribute to broader acquisition, monetisation, and retention goals
• Strong operator with discipline and follow-through, adept at breaking down complex problems, running tests, and shipping incrementally to drive progress
• Highly organised with excellent attention to detail and time management
• Expert with lifecycle tooling (Braze, Iterable, etc.) and experience using analytics platforms (GA4, Amplitude, Mixpanel, etc.)
• Able to define and track relevant KPIs across the onboarding and engagement funnel

Preferred Skills:

• Experience working in a startup or high-growth environment
• Familiarity with the investing or fintech industry

ASSUMPTION: Candidates with a strong background in lifecycle marketing and a proven track record of driving measurable impact are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £85,000 / year

Benefits:

• Competitive salary
• 25 days holiday plus UK public holidays, birthday off, and one extra day for every year at Freetrade
• Enhanced pension (matched contributions up to 5%)
• Group life insurance (5x salary)
• Private health insurance (including mental health support, dental, and vision plans)
• Income protection cover
• Enhanced parental leave
• Flexibility for those who need it
• Learning & development opportunities
• Cycle to work scheme
• Paid sick leave (10 days per calendar year)

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the London area. Benefits are subject to change and may be updated as Freetrade aligns with the broader offerings available across the IG Group following the completion of the acquisition.

📌 Applicant Insights

🔍 Company Context

Industry: Freetrade operates in the fintech industry, specifically focusing on investing and wealth management. The company aims to make investing accessible and affordable for everyone, with a mission to become the default place to invest.

Company Size: Freetrade is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment where employees can make a significant impact.

Founded: Freetrade was founded in 2017, with a focus on disrupting the traditional investing landscape by offering commission-free trading and a user-friendly mobile app.

Company Description:

• Freetrade is an award-winning app that makes investing simple and free, with over 1,300,000 users and growing fast
• The company offers a wide range of investment products, including stocks, ETFs, bonds, and mutual funds, as well as tax-efficient wrappers like ISAs
• Freetrade is committed to transparency, honesty, and putting customers first, with a strong focus on community engagement and user education

Company Specialties:

• Investing
• Stocks
• Bonds
• ETFs
• Mobile apps
• Content
• Social media
• iOS
• Android
• Engineering
• Software engineering
• Mobile apps
• Mobile engineering
• Wealth
• Zero fee investing
• Freetrade
• Finance
• Money
• ISA
• Personal finance

Company Website: https://freetrade.io

ASSUMPTION: Freetrade's focus on accessibility, transparency, and user education sets it apart in the competitive investing landscape, providing an attractive environment for candidates seeking to make a meaningful impact in the fintech industry.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the opportunity to influence strategic direction and drive significant impact on Freetrade's engagement and retention efforts.

Reporting Structure: The Principal Engagement Marketer will report directly to the Head of Marketing and work closely with cross-functional teams, including product, design, analytics, and compliance.

Work Arrangement: This role operates on a hybrid work arrangement, with 3 days in the office and 2 days working from home. This setup aims to balance collaboration and focus, with dedicated days for each.

Growth Opportunities:

• As Freetrade continues to grow and expand its product offerings, there will be opportunities to take on additional responsibilities and grow within the marketing team
• The company's acquisition by the IG Group presents new avenues for career development and learning, as Freetrade integrates with and leverages the resources and support of an established leader in the space
• Freetrade's commitment to employee development and learning provides opportunities for candidates to grow both personally and professionally within the role

ASSUMPTION: The Principal Engagement Marketer role offers a unique opportunity to drive strategic impact and grow within a dynamic and innovative fintech company.

🌍 Location & Work Environment

Office Type: Freetrade's London office is located in the vibrant Truman Brewery, offering a modern and collaborative workspace designed to bring people together.

Office Location(s): The Truman Brewery, 91 Brick Lane, London, England E1 6QR

Geographic Context:

• London is a major global financial hub, providing ample opportunities for networking and professional growth within the investing and fintech industries
• The city offers a diverse range of cultural attractions, entertainment options, and culinary experiences, making it an exciting place to live and work
• London's vibrant tech scene and thriving startup ecosystem provide ample opportunities for collaboration and innovation

Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance, with dedicated days for focus work and collaboration in the office.

ASSUMPTION: Freetrade's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within the fintech industry.

💼 Interview & Application Insights

Typical Process:

• Initial interview: Exploratory chat with someone from the marketing team
• Hiring Manager interview: Deep dive into skills and experience with the Head of Marketing
• Task Presentation: Showcase problem-solving skills and strategic thinking by presenting on a relevant marketing challenge
• Executive interview: Conversation with stakeholders, assessing cultural fit and alignment with Freetrade's values

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Freetrade's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate a clear understanding of Freetrade's mission, values, and products in your application materials
• Prepare for the task presentation by selecting a relevant marketing challenge and outlining your approach to solving it
• Research Freetrade's competitors and industry trends to showcase your knowledge of the investing landscape

ATS Keywords: Lifecycle Marketing, CRM, Retention Marketing, Engagement Marketing, Data Analysis, Project Management, Stakeholder Management, Communication, Collaboration, Problem Solving, Strategic Thinking, Campaign Management, Customer Insight, Autonomous Execution, Attention to Detail, Time Management

ASSUMPTION: The interview process at Freetrade is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, data-driven decision-making, and cross-functional collaboration.

🛠️ Tools & Technologies

• Lifecycle tooling (Braze, Iterable, etc.)
• Analytics platforms (GA4, Amplitude, Mixpanel, etc.)
• Project management tools (Asana, Trello, etc.)
• Collaboration tools (Slack, Microsoft Teams, etc.)
• Design tools (Sketch, Figma, Adobe Creative Suite, etc.)
• Data visualization tools (Tableau, Power BI, etc.)

ASSUMPTION: The Principal Engagement Marketer will be expected to leverage a range of tools and technologies to drive strategic impact and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Honesty: Freetrade is committed to transparency and putting customers first, with a strong focus on honesty and integrity in all aspects of the business
• Focus: The company is dedicated to delivering a seamless and supportive user experience, with a relentless focus on improving and optimizing products and services
• Grit: Freetrade's team is passionate about driving meaningful impact and overcoming challenges, with a strong work ethic and commitment to continuous improvement

Work Style:

• Collaborative: Freetrade fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing
• Data-driven: The company is committed to data-driven decision-making and continuous testing, with a focus on optimizing products and services based on user insights and feedback
• Agile: Freetrade operates in a fast-paced and dynamic environment, requiring team members to be adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Freetrade's values of honesty, focus, and grit, and can you provide examples of how you've demonstrated these qualities in your previous roles?
• Are you comfortable working in a collaborative and data-driven environment, and can you provide examples of how you've leveraged data to drive strategic impact in your previous roles?
• Are you able to adapt to change and thrive in a fast-paced and dynamic work environment, and can you provide examples of how you've navigated uncertainty or ambiguity in previous roles?

ASSUMPTION: Candidates who align with Freetrade's values and work style are more likely to succeed and make a meaningful impact in the role.

⚠️ Potential Challenges

• The Principal Engagement Marketer role requires a strong understanding of the investing landscape and customer behavior, which may present a learning curve for candidates from non-fintech backgrounds
• Freetrade's hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The role requires a high degree of autonomy and strategic thinking, which may be challenging for candidates who prefer more structured or guided work environments
• The competitive investing landscape and evolving regulatory environment may present unique challenges for driving engagement and retention

ASSUMPTION: Candidates should carefully consider their fit with the role's requirements and the potential challenges associated with the investing landscape, work arrangement, and level of autonomy.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Principal Engagement Marketer role at Freetrade requires a deep understanding of customer behavior and a strong focus on data-driven decision-making and optimization
• Freetrade's commitment to transparency, honesty, and user education sets it apart from competitors, providing an attractive environment for candidates seeking to make a meaningful impact in the fintech industry
• The Principal Engagement Marketer role offers significant career growth opportunities, as Freetrade continues to expand its product offerings and integrate with the IG Group following the acquisition

ASSUMPTION: Candidates should carefully consider the unique aspects of the Principal Engagement Marketer role at Freetrade and how it compares to similar roles in the industry.

📝 Sample Projects

• Developing and executing a targeted onboarding campaign to improve activation and time-to-value for new customers
• Optimizing the customer engagement journey to improve retention and reduce churn
• Leveraging customer data and insights to inform strategic decision-making and drive measurable impact on engagement and retention

ASSUMPTION: The Principal Engagement Marketer role at Freetrade offers a wide range of opportunities to drive strategic impact and optimize marketing efforts, with a strong focus on data-driven decision-making and continuous testing.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Principal Engagement Marketer role in the first 30, 60, and 90 days?
• How does Freetrade approach cross-functional collaboration and stakeholder management, and what are the expectations for this role in that regard?
• What are the most significant challenges facing the engagement and retention efforts at Freetrade, and how can this role help address them?
• How does Freetrade support the professional development and growth of its employees, and what opportunities exist for growth within the marketing team?
• What are the key performance indicators (KPIs) for the Principal Engagement Marketer role, and how will success be measured?

ASSUMPTION: Candidates should use the interview process to gain a clear understanding of the role's priorities, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating a clear understanding of Freetrade's mission, values, and products
• Prepare for the task presentation by selecting a relevant marketing challenge and outlining your approach to solving it, showcasing your problem-solving skills and strategic thinking
• Research Freetrade's competitors and industry trends to showcase your knowledge of the investing landscape and demonstrate your ability to drive strategic impact in a dynamic and competitive environment
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.