📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital maturity and transformation for Marketing and Go-to-Market functions
- Leading strategic conversations with business and IT executives
- Establishing and maintaining a three-year target state reference architecture
- Defining technology and process standards
- Collaborating with Enterprise Architecture to ensure alignment with technology governance processes
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to influence stakeholders and shape future programs.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive digital maturity and transformation
✅ Influence stakeholders and assist in designing and shaping future programs
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards to be utilized by solution architects and Product/Engineering teams
✅ Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes
✅ Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization ensuring its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
✅ Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing
ASSUMPTION: This role requires a deep understanding of marketing technologies and the ability to translate complex technical concepts into understandable terms for non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
Required Skills:
- Proven experience in leveraging or critically thinking about how to integrate AI into work processes
- Strong and deep technical expertise across applications, data, infrastructure, and integrations
- Good understanding of MarTech / AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design, and modern web/mobile development practices
- Understanding of the Digital and Marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM and how it works together in a customer journey
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners
- Utilize deep knowledge of digital technologies and best practices to shape technical strategies, guide software development, provide technical support, and optimize tool usage for efficiency
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
- Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization
Preferred Skills:
- Experience with Adobe products, Microservices, and ServiceNow products
- Led the strategy and execution of the enterprise application architecture strategy, ensuring it aligns with business goals and evolving technology trends
- Collaborate with business and IT stakeholders to gather functional requirements and translate them into comprehensive architectural designs
ASSUMPTION: This role requires a strong background in marketing technologies and a proven track record in architect roles. Familiarity with AI integration and relevant tools is essential.
💰 Compensation & Benefits
Salary Range: $160,000 - $220,000 per year (based on industry standards for a Principal Enterprise Architect role in the United States)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
- And more, as listed on the ServiceNow careers website
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 2004
Company Description:
- ServiceNow is a global market leader in cloud-based enterprise software, transforming how organizations work
- Offers an intelligent cloud-based platform that seamlessly connects people, systems, and processes
- Empowers organizations to find smarter, faster, and better ways to work
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- And digitize workflows
Company Website: ServiceNow
ASSUMPTION: ServiceNow is a large, established company with a strong focus on innovation and digital transformation. This role will play a crucial part in driving these initiatives within the Marketing department.
📊 Role Analysis
Career Level: Senior-level role with significant influence and responsibility
Reporting Structure: This role reports directly to the Digital Technology leadership team
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to grow into a leadership role within the Digital Technology organization
- Opportunities to work on high-impact projects and drive digital transformation
- Access to learning and development resources to support career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital strategy.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is a major metropolitan area with a diverse economy and a thriving tech industry
- The Queen Building is located in the Concourse Pkwy area, offering easy access to amenities and public transportation
- The region experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance, while the Atlanta location offers a vibrant and dynamic environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the Digital Technology team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Digital Technology leadership team
Key Assessment Areas:
- Technical expertise in marketing technologies and architecture
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Alignment with ServiceNow's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with AI integration and marketing technologies in detail
- Research ServiceNow's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing Architect, Enterprise Architect, AI Integration, MarTech, AdTech, Digital Transformation, Strategic Thinking, Stakeholder Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit with ServiceNow.
🛠️ Tools & Technologies
- Adobe products (e.g., Adobe Experience Manager, Adobe Analytics)
- Microservices and ServiceNow products (e.g., ServiceNow Platform, ServiceNow IT Operations Management)
- Other relevant marketing technologies and tools (e.g., CRM, CDP, CMS, personalization platforms)
ASSUMPTION: This role requires a strong understanding of various marketing technologies and tools, as well as the ability to integrate and manage these systems effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- Performance Driven
- One ServiceNow
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-driven and accountable
- Customer-focused and empathetic
Self-Assessment Questions:
- How have you leveraged AI to drive business outcomes in previous roles?
- Can you describe a time when you had to influence stakeholders to adopt a new technology or process?
- How do you approach tailoring communication to different audiences, from executives to technical practitioners?
ASSUMPTION: ServiceNow values a customer-obsessed, innovative, and collaborative work environment. Candidates should be able to demonstrate their alignment with these values and work styles.
⚠️ Potential Challenges
- Balancing the need for immediate business needs with long-term strategic goals
- Managing technical debt and application rationalization while driving digital transformation
- Navigating a large, complex organization and influencing stakeholders at various levels
- Keeping up with the rapidly evolving marketing technology landscape
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses on the architecture and integration of marketing technologies rather than day-to-day marketing activities
- This role requires a strong technical background and strategic thinking, rather than creative or campaign-focused skills
- Career progression in this role could lead to leadership positions within the Digital Technology organization or other related fields
ASSUMPTION: This role is unique within the marketing industry, requiring a specific blend of technical, strategic, and leadership skills.
📝 Sample Projects
- Architecting and implementing a new marketing technology stack to support a major product launch
- Developing and maintaining a comprehensive reference architecture for marketing technologies, ensuring alignment with enterprise standards
- Conducting a thorough assessment of the current marketing technology landscape and recommending strategic improvements
ASSUMPTION: These sample projects illustrate the strategic, technical, and leadership aspects of the Principal Enterprise Architect role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing technology landscape at ServiceNow and the key priorities for the next 12-24 months?
- How does this role collaborate with other teams within Digital Technology and the broader organization?
- What are the most significant challenges facing the Marketing department in the next 1-2 years, and how can this role help address them?
- How does ServiceNow support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, priorities, and expectations, as well as the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on AI integration, marketing technologies, and architecture
- Prepare for the interview process by researching ServiceNow's company culture, values, and the marketing technology landscape
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
