📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital transformation in Marketing and Go-to-Market functions
- Defining and implementing architecture principles and industry best practices
- Collaborating with business and IT stakeholders to gather functional requirements
- Establishing and maintaining a three-year target state reference architecture
- Mentoring colleagues and fostering knowledge-sharing
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to drive digital maturity and transformation in the Marketing domain.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive key business outcomes through digital maturity and transformation
✅ Influence stakeholders and assist in designing and shaping future programs
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards to be utilized by solution architects and Product/Engineering teams for implementation
✅ Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes
✅ Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization ensuring its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
✅ Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing
ASSUMPTION: The role involves a mix of strategic planning, technical design, and stakeholder management to drive digital transformation in Marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field. Master's degree preferred.
Experience: 10+ years of experience in designing and architecting marketing technologies with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
Required Skills:
- Proven experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
- Strong and deep technical expertise across applications, data, infrastructure, and integrations
- Good understanding of MarTech /AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design, and modern web/mobile development practices
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
Preferred Skills:
- Experience with Adobe products, Microservices, and ServiceNow products
ASSUMPTION: The required skills section emphasizes the need for a strong technical background in marketing technologies and AI integration, as well as proven experience in architectural roles.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Principal Enterprise Architect role with 10+ years of experience in the Software Development industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is estimated based on industry standards for a Principal Enterprise Architect role with the given experience level. The benefits package is competitive and includes a range of health and wellness, financial, and professional development benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. ServiceNow is a global market leader in digital workflows, offering an intelligent cloud-based platform that connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Company Size: 10,001+ employees. As a large organization, ServiceNow offers a diverse range of opportunities and a well-established infrastructure for growth and development.
Founded: 2004. ServiceNow was founded by Fred Luddy, a visionary engineer who saw the potential to transform how we work. The company has since grown to serve over 8,100 customers, including 85% of the Fortune 500.
Company Description:
- ServiceNow is committed to making the world work better for everyone by delivering innovative, AI-enhanced technology that seamlessly connects people, systems, and processes
- The company's intelligent cloud-based platform helps organizations find smarter, faster, and better ways to work, empowering employees and customers to create the future they imagine
- ServiceNow stands as a global market leader, bringing innovative AI technology to over 8,100 customers, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow is a well-established, large-scale company with a strong focus on innovation and digital transformation. The company's size and industry position offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Executive/Managerial. This role involves strategic decision-making, stakeholder management, and team leadership, placing it at the executive/managerial level.
Reporting Structure: The Principal Enterprise Architect reports directly to the Digital Marketing and Digital Technologies leadership team.
Work Arrangement: Remote OK. This role offers flexibility in work arrangements, with the option to work remotely.
Growth Opportunities:
- Advancement to a Senior or Distinguished level within the Enterprise Architecture function
- Expansion into other domains, such as IT or Product, as an Enterprise Architect
- Transition into a leadership role, such as a Director or VP of Enterprise Architecture
ASSUMPTION: The Principal Enterprise Architect role offers significant opportunities for career growth and development within the Enterprise Architecture function and beyond.
🌍 Location & Work Environment
Office Type: Hybrid. ServiceNow offers a flexible work environment, with both on-site and remote work options available.
Office Location(s): Atlanta, Georgia, United States (The Queen Building, 5 Concourse Pkwy, Suite 2400) and Orlando, Florida, United States (12900 Science Drive, Suite 100)
Geographic Context:
- Atlanta, Georgia, United States: A major metropolitan area with a diverse economy and a thriving tech industry
- Orlando, Florida, United States: A popular tourist destination with a growing tech sector and a lower cost of living compared to Atlanta
Work Schedule: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The hybrid work environment offers flexibility and the opportunity to work from either of two office locations or remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the Enterprise Architecture team
- On-site or virtual interview with the hiring manager and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical expertise in marketing technologies and AI integration
- Strategic thinking and problem-solving skills
- Communication and stakeholder management skills
- Alignment with ServiceNow's company culture and values
Application Tips:
- Highlight relevant experience and achievements in marketing technology and AI integration
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for technical questions and be ready to discuss your approach to digital transformation and architecture
- Research ServiceNow's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing Technologies, AI Integration, Enterprise Architecture, Digital Transformation, MarTech, AdTech, CMS, CDP, CRM, A/B Testing, Headless CMS, Personalization, Marketing Automation, UX/UI Design, Modern Web/Mobile Development, Business Architecture, Roadmaps, Business Capabilities, Standards
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on technical expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- ServiceNow Platform
- Adobe Products (preferred)
- Microservices
- AI and Machine Learning tools
- Marketing Automation tools
- Collaboration and project management tools (e.g., JIRA, Confluence)
ASSUMPTION: The Principal Enterprise Architect will work with a range of tools and technologies, including the ServiceNow Platform, Adobe Products, and various AI and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first and strive to understand their needs
- Innovation: We embrace change and continuously seek new ways to improve
- Integrity: We act with honesty and integrity in all that we do
- Performance: We deliver results and hold ourselves accountable for our success
- One Team: We work together, supporting each other to achieve our goals
Work Style:
- Collaborative: We work closely with our colleagues and stakeholders to achieve our goals
- Adaptable: We embrace change and are open to new ideas and approaches
- Strategic: We think critically and plan for the future to drive business outcomes
- Customer-focused: We prioritize the needs and preferences of our customers in all that we do
Self-Assessment Questions:
- How do you align with ServiceNow's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid or remote work environment, and how do you manage your time and priorities accordingly?
- How do you approach strategic planning and decision-making, and how do you involve stakeholders in this process?
ASSUMPTION: ServiceNow values a customer-obsessed, innovative, and collaborative work environment. Candidates should be adaptable, strategic, and customer-focused to thrive in this culture.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying priorities and expectations
- Balancing short-term business needs with long-term strategic goals
- Keeping up with the latest marketing technologies and AI trends
- Navigating a large, complex organization with multiple teams and processes
ASSUMPTION: The Principal Enterprise Architect role presents unique challenges, including stakeholder management, balancing short-term and long-term goals, and navigating a large, complex organization.
📈 Similar Roles Comparison
- Compared to other Enterprise Architect roles, this position focuses more on marketing technologies and AI integration, requiring a deeper understanding of the Marketing, Go-to-Market, and analytics landscape
- Industry-specific context: Marketing technology and AI integration are rapidly evolving fields, requiring continuous learning and adaptation
- Career path comparison: This role offers opportunities for growth and development within the Enterprise Architecture function and beyond, with potential paths to leadership or other domains
ASSUMPTION: The Principal Enterprise Architect role is unique in its focus on marketing technologies and AI integration, presenting distinct challenges and opportunities compared to other Enterprise Architect roles.
📝 Sample Projects
- Leading the architecture and implementation of a new Marketing Automation platform to improve customer engagement and drive business growth
- Collaborating with cross-functional teams to design and deploy a headless CMS, enabling personalized and seamless customer experiences across digital channels
- Developing and maintaining business architecture models, roadmaps, and standards to support the digital transformation of Marketing and Go-to-Market functions
ASSUMPTION: The Principal Enterprise Architect will work on a range of projects, from tactical implementations to strategic roadmap development, to drive digital transformation in Marketing and Go-to-Market functions.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Enterprise Architecture function, and how do you collaborate with other architects and teams?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving business outcomes from day one?
- How does ServiceNow support the professional development and growth of its employees, particularly in technical roles like this one?
- What are the most pressing challenges facing the Marketing and Go-to-Market functions, and how can this role help address them?
- How does ServiceNow approach work-life balance, and what resources are available to support employees in achieving this?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role, highlighting relevant experience and achievements in marketing technology and AI integration
- Prepare for technical questions and be ready to discuss your approach to digital transformation and architecture
- Research ServiceNow's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
