📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital maturity and transformation in Marketing functions
- Establishing and maintaining a three-year target state reference architecture
- Defining technology and process standards for solution architects and product teams
- Collaborating with enterprise architecture to ensure alignment with technology governance processes
- Mentoring colleagues and fostering knowledge-sharing
ASSUMPTION: This role requires a strategic mindset, strong technical expertise, and excellent communication skills to influence stakeholders and drive business outcomes.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive digital maturity and transformation
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards for solution architects and product teams
✅ Collaborate with enterprise architecture to ensure alignment with technology governance processes
✅ Mentor colleagues and foster knowledge-sharing
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization, and ensure its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
ASSUMPTION: This role involves a mix of strategic planning, technical deep dives, and stakeholder management, requiring a versatile skill set and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field. Master's degree preferred.
Experience: 10+ years of experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
Required Skills:
- Proven experience in leveraging or critically thinking about AI integration into work processes, decision-making, or problem-solving
- Strong and deep technical expertise across applications, data, infrastructure, and integrations, with a strong domain knowledge of digital experience for enterprise products
- Good understanding of MarTech/AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, marketing automation, UX/UI design, and modern web/mobile development practices
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
Preferred Skills:
- Experience with Adobe products, Microservices, and ServiceNow products
- Familiarity with generative AI and chatbots
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong combination of technical expertise, business acumen, and leadership skills.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a Principal Enterprise Architect role with 10+ years of experience in the Marketing domain)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time position with standard business hours, but may require occasional flexibility based on project needs
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow operates in the software development industry, focusing on enterprise cloud and service management solutions.
Company Size: ServiceNow has 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: ServiceNow was founded in 2004 and has since grown into a global market leader, serving over 8,100 customers, including 85% of the Fortune 500.
Company Description:
- ServiceNow is a global market leader in cloud-based platforms that transform how organizations work
- The company's intelligent and intuitive platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work
- ServiceNow's purpose is to make the world work better for everyone by creating innovative AI-enhanced technology that connects the world's leading enterprises, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams across various functions and regions.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Principal Enterprise Architect reports directly to the Digital Marketing and Digital Technologies leadership team.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of ServiceNow's offices.
Growth Opportunities:
- Potential to advance to a Vice President or C-level role within the enterprise architecture function or related fields
- Opportunities to lead cross-functional projects and mentor junior team members
- Chance to work on cutting-edge technologies and drive innovation in the marketing domain
ASSUMPTION: Given ServiceNow's focus on growth and innovation, this role presents numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: ServiceNow has a hybrid work environment, with both on-site and remote work options available.
Office Location(s): Atlanta, Georgia, United States (with additional offices in Santa Clara, CA; Sydney, Australia; and other global locations)
Geographic Context:
- Atlanta is the capital and most populous city of Georgia, with a diverse economy and a thriving tech industry
- The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major US cities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours with flexibility for occasional remote work or project needs
ASSUMPTION: The hybrid work environment at ServiceNow offers candidates the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical deep dive or case study presentation
- Final on-site or video interview with hiring managers and team members
Key Assessment Areas:
- Technical expertise in marketing technologies and enterprise architecture
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical deep dive or case study presentation by researching ServiceNow's products and understanding the marketing technology landscape
- Be ready to discuss your experience with AI integration and how you've leveraged it to drive business outcomes
ATS Keywords: AI Integration, Marketing Technologies, Enterprise Architecture, Strategic Thinking, Problem-Solving, Communication, Presentation, Cultural Fit
ASSUMPTION: The interview process at ServiceNow is designed to assess both technical competencies and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- ServiceNow Platform
- Adobe Products (preferred)
- Microservices
- AI and machine learning tools
- Collaboration and project management tools (e.g., JIRA, Confluence, Slack)
ASSUMPTION: The Principal Enterprise Architect will work with a variety of tools and technologies, requiring a strong technical foundation and adaptability.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Integrity
- Performance
- Trust
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-driven and accountable
- Customer-focused and empathetic
Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- Can you provide an example of a time when you drove innovation through technology?
- How do you ensure integrity in your work, especially when faced with challenging decisions?
- Describe a situation where you had to adapt your work style to fit a new team or project dynamic?
ASSUMPTION: ServiceNow's values and work style emphasize collaboration, innovation, and customer focus, making it an attractive choice for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day tactical tasks
- Managing stakeholder expectations and competing priorities
- Keeping up with the rapid evolution of marketing technologies and AI tools
- Ensuring alignment with enterprise architecture standards while driving innovation in the marketing domain
ASSUMPTION: The Principal Enterprise Architect role presents unique challenges that require strong communication, prioritization, and adaptability skills.
📈 Similar Roles Comparison
- Compared to a traditional IT architect role, this position focuses more on marketing technologies and driving business outcomes in the marketing domain
- Unlike other enterprise architect roles, this position requires a strong understanding of the marketing landscape and customer journey
- Career progression in this role could lead to senior management or C-level positions within the enterprise architecture function or related fields
ASSUMPTION: This role offers a unique blend of technical depth, strategic thinking, and business acumen, setting it apart from other enterprise architect positions.
📝 Sample Projects
- Architecting and implementing a customer data platform (CDP) to centralize customer data and enable personalized marketing experiences
- Developing and executing a roadmap for migrating legacy marketing technologies to a modern, cloud-based stack
- Designing and implementing AI-driven chatbots to enhance customer engagement and support marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the Principal Enterprise Architect role, focusing on driving business outcomes through technology.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing technology landscape at ServiceNow and the roadmap for future enhancements?
- How does the Principal Enterprise Architect role collaborate with other teams, such as product, engineering, and IT, to drive marketing technology initiatives?
- What are the most pressing challenges facing the marketing technology function at ServiceNow, and how can this role help address them?
- How does ServiceNow support the professional development and growth of its enterprise architects?
- What is the company's approach to work-life balance, and how does it support employees in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical deep dive or case study presentation by researching ServiceNow's products and understanding the marketing technology landscape
- Be ready to discuss your experience with AI integration and how you've leveraged it to drive business outcomes
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
