📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital maturity and transformation for Marketing and Go-to-Market functions
- Establishing and maintaining a three-year target state reference architecture
- Defining technology and process standards for solution architects and engineering teams
- Collaborating with stakeholders to shape future programs and influence strategic decisions
- Mentoring colleagues and fostering knowledge-sharing
ASSUMPTION: This role requires a high level of technical expertise and experience in marketing technologies to drive strategic initiatives and influence stakeholders.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive digital maturity and transformation
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards for solution architects and engineering teams
✅ Collaborate with stakeholders to shape future programs and influence strategic decisions
✅ Mentor colleagues and foster knowledge-sharing
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization, and ensure its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
ASSUMPTION: This role requires a strong understanding of both marketing technologies and enterprise architecture principles to effectively lead strategic conversations and drive transformation.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field (or equivalent experience)
Experience: 10+ years of experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape
Required Skills:
- Proven success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Ability to tailor communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
- Experience with Adobe products, Microservices, and ServiceNow products (preferred)
Preferred Skills:
- Experience with generative AI and chatbots
- Familiarity with headless CMS, personalization, and modern web/mobile development practices
- Knowledge of the Digital and Marketing landscape, including MarTech, AdTech, Digital Acquisition, SEO, and SEM
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving digital transformation and influencing stakeholders in a marketing or related context.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a Principal Enterprise Architect role with 10+ years of experience in the Software Development industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Flexible time off and paid holidays
- Employee assistance program and wellness resources
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Principal Enterprise Architect role. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on enterprise cloud, service management, and digital workflows
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 2004, with a strong track record of innovation and growth in the enterprise software market
Company Description:
- ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500
- The company's intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work
- ServiceNow is committed to making the world work better for everyone by transforming how work gets done
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- And digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's extensive customer base and focus on enterprise cloud solutions provide a strong foundation for growth and innovation in this role.
📊 Role Analysis
Career Level: Senior-level role with significant influence and responsibility for driving digital transformation
Reporting Structure: This role reports directly to the Digital Technology leadership team and collaborates with Marketing business and IT executives
Work Arrangement: Remote OK, with flexible work arrangements available
Growth Opportunities:
- Potential to advance to a Vice President or C-level role within the Digital Technology or Marketing organizations
- Opportunities to lead cross-functional teams and drive strategic initiatives across the enterprise
- Chance to gain experience in a high-growth, innovative technology company
ASSUMPTION: Given the strategic nature of this role, there are significant opportunities for career growth and development within ServiceNow's Digital Technology and Marketing organizations.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely
Office Location(s): Atlanta, Georgia, United States (with the option to work remotely)
Geographic Context:
- Atlanta, Georgia, is a major tech hub with a thriving job market and numerous opportunities for professional growth
- The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities
- ServiceNow's Atlanta office is centrally located, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work environment and flexible scheduling options at ServiceNow provide a balanced and supportive work-life integration for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Technical deep dive with a member of the Digital Technology leadership team
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Technical expertise in marketing technologies and enterprise architecture
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Highlight your experience driving digital transformation and influencing stakeholders in a marketing or related context
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for technical deep dive questions by brushing up on your knowledge of marketing technologies and enterprise architecture principles
- Research ServiceNow's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Marketing technologies, enterprise architecture, digital transformation, strategic thinking, stakeholder influence, Adobe products, Microservices, ServiceNow products
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit for driving digital transformation within ServiceNow's Marketing organization.
🛠️ Tools & Technologies
- Adobe products (e.g., Adobe Experience Manager, Adobe Analytics)
- Microservices architecture
- ServiceNow platform (e.g., ServiceNow ITSM, ServiceNow CSM)
- Other relevant marketing technologies and tools (e.g., CRM, CDP, CMS, personalization platforms)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the projects the Principal Enterprise Architect is working on.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Growth Mindset
- Integrity
- One Team
- Adaptable
Work Style:
- Collaborative and cross-functional teamwork
- Agile and adaptable approach to problem-solving
- Data-driven decision-making and continuous improvement
- Strong focus on customer success and satisfaction
Self-Assessment Questions:
- How have you demonstrated a growth mindset in driving digital transformation in previous roles?
- Can you provide an example of a time when you successfully influenced stakeholders to adopt a new technology or process?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: ServiceNow's company culture emphasizes collaboration, adaptability, and a growth mindset, with a strong focus on customer success and continuous improvement.
⚠️ Potential Challenges
- Balancing the need for immediate business results with long-term strategic goals
- Managing technical debt and application rationalization while driving digital transformation
- Navigating a large, complex organization with multiple stakeholders and priorities
- Keeping up with the latest marketing technologies and trends in a rapidly evolving landscape
ASSUMPTION: The Principal Enterprise Architect role presents unique challenges that require strong strategic thinking, technical expertise, and stakeholder management skills to succeed.
📈 Similar Roles Comparison
- Compared to other enterprise architect roles, this position has a stronger focus on marketing technologies and driving digital transformation within a specific business function
- In the broader marketing technology landscape, this role offers a unique opportunity to leverage enterprise architecture principles to drive strategic initiatives and influence stakeholders
- Career-wise, this role provides a strong foundation for advancing to a Vice President or C-level role within the Digital Technology or Marketing organizations
ASSUMPTION: The Principal Enterprise Architect - Marketing role is distinct from other enterprise architect positions and offers a unique opportunity to drive digital transformation within a specific business function.
📝 Sample Projects
- Leading the development of a three-year target state reference architecture for Marketing and Go-to-Market functions
- Defining technology and process standards for solution architects and engineering teams to ensure consistency and scalability
- Collaborating with stakeholders to shape future programs and influence strategic decisions, such as the adoption of new marketing technologies or platforms
ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs of the role and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Marketing's technology landscape and the key priorities for digital transformation?
- How does this role collaborate with other enterprise architects and technology leaders within ServiceNow?
- What are the most pressing challenges facing Marketing and Go-to-Market functions, and how can this role help address them?
- How does ServiceNow support the professional development and growth of its enterprise architects?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving digital transformation within ServiceNow's Marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical deep dive by brushing up on your knowledge of marketing technologies and enterprise architecture principles
- Research ServiceNow's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
