📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital transformation in Marketing and Go-to-Market functions
- Defining and implementing architecture principles and standards
- Collaborating with business and IT stakeholders to shape future programs
- Managing technical debt and application rationalization
- Advocating for best practices and improving technology strategy across the enterprise
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to influence stakeholders and guide the team towards key business outcomes.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing and IT executives to drive digital maturity and transformation
✅ Influence stakeholders and assist in designing and shaping future programs
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards for implementation by solution architects and Product/Engineering teams
✅ Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes
✅ Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization, and ensure its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
✅ Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing
ASSUMPTION: This role involves a mix of strategic planning, technical design, and stakeholder management, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Information Technology, or a related field (or equivalent experience)
Experience: 10+ years of experience in designing and architecting marketing technologies
Required Skills:
- Proven experience in leveraging or critically thinking about AI integration into work processes
- Strong and deep technical expertise across applications, data, infrastructure, and integrations
- Good understanding of MarTech / AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design, and modern web/mobile development practices
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
- Experience with Adobe products, Microservices, and ServiceNow products is preferred
Preferred Skills:
- Experience with generative AI and chatbots
- Familiarity with the Digital and Marketing landscape, including MarTech, AdTech, Digital Acquisition, SEO, and SEM
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong understanding of both marketing technologies and enterprise architecture principles.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 USD per year (based on industry standards for a Principal Enterprise Architect role with 10+ years of experience)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and the level of experience required for this role. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise cloud and service management solutions
Company Size: 10,001+ employees (Enterprise-level organization)
Founded: 2004, with headquarters in Santa Clara, CA
Company Description:
- ServiceNow is a global leader in digital workflows, empowering organizations to find smarter, faster, and better ways to work
- The company's cloud-based platform and solutions help digitize and unify organizations, enabling them to connect people, systems, and processes
- ServiceNow serves over 8,100 customers worldwide, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence provide ample opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant influence on business outcomes
Reporting Structure: This role reports directly to the Digital Technology leadership team and collaborates with Marketing and IT executives
Work Arrangement: Remote OK, with flexible work arrangements and the option to work from the Atlanta, Georgia office
Growth Opportunities:
- Potential to advance to a VP or C-level role within the Digital Technology or Marketing organizations
- Opportunities to lead large-scale projects and mentor junior team members
- Exposure to cutting-edge technologies and industry trends
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital transformation initiatives.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with an office in Atlanta, Georgia)
Office Location(s): The Queen Building, 5 Concourse Parkway, Suite 2400, Atlanta, GA 30328
Geographic Context:
- Atlanta is a major metropolitan area with a diverse economy and a thriving tech industry
- The Queen Building is a modern, multi-tenant office complex with easy access to public transportation and amenities
- ServiceNow's Atlanta office is part of a larger network of global locations, fostering a collaborative and inclusive work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement and central location of the Atlanta office provide a convenient and flexible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the Digital Technology team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with a senior leader in the Digital Technology organization
Key Assessment Areas:
- Technical expertise in marketing technologies and enterprise architecture
- Strategic thinking and problem-solving skills
- Communication and influencing skills
- Cultural fit with ServiceNow's values and work environment
Application Tips:
- Highlight relevant experience and achievements in AI integration, marketing technologies, and enterprise architecture
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: AI Integration, Marketing Technologies, Enterprise Architecture, Digital Transformation, Strategic Planning, Stakeholder Management, Technical Expertise, MarTech, AdTech, CMS, CDP, CRM, A/B Testing, Headless CMS, Personalization, Marketing Automation, UX/UI Design, Modern Web/Mobile Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit with ServiceNow's values and work environment.
🛠️ Tools & Technologies
- Adobe products (e.g., Adobe Experience Manager, Adobe Analytics)
- Microservices architecture
- ServiceNow platform (e.g., ServiceNow IT Operations Management, ServiceNow Customer Service Management)
- Collaboration tools (e.g., Microsoft Office 365, Google Workspace)
- Project management tools (e.g., Jira, Asana)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Customer-centric, with a focus on understanding and addressing customer needs and pain points
Self-Assessment Questions:
- Do you have a proven track record of driving digital transformation in a marketing or similar context?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
- Do you possess strong communication and influencing skills, with the ability to tailor your message to different audiences?
ASSUMPTION: ServiceNow's culture values innovation, collaboration, and a customer-centric mindset, with a strong emphasis on driving results and continuous improvement.
⚠️ Potential Challenges
- Balancing the need for strategic, long-term planning with immediate business needs and tactical execution
- Managing stakeholders with varying priorities, expectations, and levels of technical expertise
- Keeping up with the rapidly evolving marketing technology landscape and emerging trends
- Navigating a large, matrixed organization with multiple stakeholders and competing priorities
ASSUMPTION: The challenges associated with this role require a high level of strategic thinking, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- Compared to other enterprise architect roles, this position places a stronger emphasis on marketing technologies and digital transformation
- In the broader context of the software development industry, this role offers a unique blend of technical depth and strategic influence
- Career progression in this role could lead to senior leadership positions in Digital Technology or Marketing organizations
ASSUMPTION: This role offers a unique blend of technical depth and strategic influence, with significant growth potential for the right candidate.
📝 Sample Projects
- Leading the architecture and implementation of a new marketing automation platform to improve customer engagement and drive revenue growth
- Designing and implementing a headless CMS to enable personalized, omnichannel customer experiences
- Architecting and integrating a customer data platform (CDP) to unify customer data and enable advanced analytics and segmentation
ASSUMPTION: The sample projects listed are illustrative of the types of initiatives the candidate may work on in this role, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing technology stack and the roadmap for its evolution?
- How does this role collaborate with the broader Digital Technology organization and other business functions?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does ServiceNow support the professional development and growth of its employees?
- What is the work-life balance like for someone in this role, and how does ServiceNow support remote work?
ASSUMPTION: The interview questions listed are designed to provide insight into the role's priorities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in AI integration, marketing technologies, and enterprise architecture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
