📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital maturity and transformation for Marketing and Go-to-Market functions
- Leading strategic conversations with business and IT executives
- Establishing and maintaining a three-year target state reference architecture
- Defining technology and process standards for solution architects and Product/Engineering teams
- Collaborating with the Enterprise Architecture function to ensure alignment with technology and information governance processes
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to influence stakeholders and guide the team towards key business outcomes.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive digital maturity and transformation
✅ Influence stakeholders and assist in designing and shaping future programs
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards for solution architects and Product/Engineering teams
✅ Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes
✅ Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization ensuring its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
✅ Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing
ASSUMPTION: This role requires a deep understanding of marketing technologies and a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field (or equivalent experience)
Experience: 10+ years of experience in designing and architecting marketing technologies
Required Skills:
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
- Strong and deep technical expertise across applications, data, infrastructure, and integrations
- Good understanding of MarTech /AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design and modern web/mobile development practices
- Understanding of the Digital and Marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM and how it works together in a customer journey
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
Preferred Skills:
- Experience with Adobe products, Microservices and ServiceNow products
ASSUMPTION: This role requires a strong background in enterprise architecture and a proven track record of driving digital transformation in a marketing context.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Principal Enterprise Architect role with 10+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Enterprise Architect role with the required experience level. Actual compensation may vary based on factors such as location, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise-level)
Founded: 2004
Company Description:
- ServiceNow is a global market leader in cloud-based enterprise software, transforming the way work gets done
- Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work
- The company has over 8,100 customers, including 85% of the Fortune 500, and is committed to making the world work better for everyone
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow is a well-established company with a strong focus on innovation and digital transformation. This role offers the opportunity to work with a large, diverse team and impact a wide range of customers.
📊 Role Analysis
Career Level: Senior/Executive
Reporting Structure: This role reports directly to the Digital Marketing and Digital Technologies leadership team
Work Arrangement: Remote OK (with the option to work from the Atlanta office)
Growth Opportunities:
- Potential to grow into a leadership role within the Enterprise Architecture function
- Opportunities to work on high-impact projects and drive digital transformation across the organization
- Access to a wide range of training and development resources to support career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's digital transformation efforts.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is a major city in the southeastern United States, known for its vibrant culture, diverse population, and thriving business scene
- The city offers a range of housing options, from historic neighborhoods to modern urban areas
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to collaborate in person when needed while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the Enterprise Architecture team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Digital Marketing and Digital Technologies leadership team
Key Assessment Areas:
- Technical expertise in marketing technologies and enterprise architecture
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight your relevant experience and accomplishments in marketing technology and enterprise architecture
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Marketing Technology, Enterprise Architecture, Digital Transformation, AI Integration, MarTech, AdTech, Customer Journey, Strategic Thinking, Problem-Solving
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Adobe products
- Microservices
- ServiceNow products
- Marketing technology stacks (e.g., MarTech, AdTech)
- CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design, and modern web/mobile development practices
ASSUMPTION: This role requires a strong understanding of marketing technology stacks and enterprise architecture tools, as well as the ability to work with a wide range of technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
- Flexible work arrangements and a focus on work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you able to effectively communicate and collaborate with a wide range of stakeholders, from technical team members to business executives?
- Do you have a strong customer focus and a commitment to delivering exceptional experiences?
ASSUMPTION: ServiceNow values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and culture are likely to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high degree of ambiguity and change
- Managing multiple stakeholders with competing priorities and expectations
- Keeping up with the latest marketing technologies and trends
- Balancing the need for strategic thinking with the need to deliver immediate business results
ASSUMPTION: This role requires a high level of adaptability, strong communication and collaboration skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital transformation specifically for Marketing and Go-to-Market functions
- Compared to other enterprise architect roles, this position requires a deeper understanding of marketing technologies and a stronger focus on customer experience
- Career path for this role may include progression into leadership positions within the Enterprise Architecture function or transition into a more specialized marketing technology role
ASSUMPTION: This role offers a unique opportunity to drive digital transformation in a specific domain, with potential for growth and progression within the organization.
📝 Sample Projects
- Leading a strategic assessment of the current marketing technology stack and developing a roadmap for modernization and optimization
- Collaborating with cross-functional teams to design and implement a customer data platform (CDP) to support personalized customer experiences
- Developing and maintaining a reference architecture for marketing technologies that ensures alignment with enterprise standards and best practices
ASSUMPTION: This role offers the opportunity to work on high-impact projects that drive digital transformation and improve customer experiences.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing technology stack and the key priorities for modernization and optimization?
- How does this role collaborate with other teams within the Enterprise Architecture function, and what are the key dependencies for success?
- What are the most pressing business challenges facing the Marketing and Go-to-Market functions, and how does this role support the organization's efforts to address them?
- How does this role contribute to the company's overall digital transformation strategy, and what are the key metrics used to measure success?
- What opportunities are there for professional growth and development within this role and the broader Enterprise Architecture function?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and accomplishments in marketing technology and enterprise architecture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and the role to demonstrate your understanding of the business and the opportunity
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
