📌 Core Information
🔹 Job Title: Principal Enterprise Architect - Marketing
🔹 Company: ServiceNow
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital maturity and transformation for Marketing and Go-to-Market functions
- Defining and adopting architecture principles, industry best practices, and design patterns
- Collaborating with business and IT stakeholders to gather functional requirements and translate them into architectural designs
- Ensuring alignment with technology and information governance processes
- Mentoring colleagues and fostering knowledge-sharing
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to influence stakeholders and guide the team towards key business outcomes.
📋 Key Responsibilities
✅ Lead strategic conversations with Marketing business and IT executives to drive digital maturity and transformation
✅ Influence stakeholders and assist in designing and shaping future programs
✅ Establish and maintain the three-year target state reference architecture
✅ Define technology and process standards to be utilized by solution architects and Product/Engineering teams for implementation
✅ Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes
✅ Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture
✅ Participate in detailed evaluations of new technology platforms and provide actionable recommendations
✅ Track and manage technical debt, application rationalization ensuring its remediation
✅ Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise
✅ Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing
ASSUMPTION: The role involves a mix of strategic planning, technical design, and stakeholder management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
Required Skills:
- Proven experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
- Strong and deep technical expertise across applications, data, infrastructure, and integrations, as well as strong domain knowledge on what is "best in class" digital experience for enterprise products
- Good understanding of MarTech/AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design, and modern web/mobile development practices
- Understanding of the digital and marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM, and how it works together in a customer journey
- Experience in content management, developing engagement and experience systems, and staying informed about innovations in marketing technology, including generative AI and chatbots
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals
- Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards
- Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization
Preferred Skills:
- Experience with Adobe products, Microservices, and ServiceNow products
ASSUMPTION: Given the role's focus on marketing technologies and AI integration, candidates should have a strong background in both areas and be comfortable working at the intersection of business and technology.
💰 Compensation & Benefits
Salary Range: $160,000 - $220,000 per year (Estimated based on industry standards for a Principal Enterprise Architect role in Atlanta, GA)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Atlanta, GA area. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise cloud and service management solutions
Company Size: 10,001+ employees (Enterprise-level)
Founded: 2004, with headquarters in Santa Clara, CA
Company Description:
- ServiceNow is a global market leader in cloud-based platforms and solutions that help digitize and unify organizations
- The company's platform enables employees and customers to be more connected, innovative, and agile
- ServiceNow works with over 8,100 customers, including 85% of the Fortune 500, to create the future they imagine
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence offer applicants a stable and well-resourced work environment with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level, with a focus on strategic decision-making and technical leadership
Reporting Structure: This role reports directly to the Digital Technology leadership team and collaborates with various business and IT stakeholders
Work Arrangement: Remote OK, with a flexible work persona that allows for remote work, flexible hours, or required in-office presence depending on the nature of the work
Growth Opportunities:
- Potential to expand influence and impact across the enterprise as the company continues to grow and evolve
- Opportunities to mentor and develop junior team members, contributing to personal growth and leadership development
- Chance to work on cutting-edge technologies and innovative solutions, driving digital transformation across the organization
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and increased responsibility within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with both on-site and remote work options available
Office Location(s): Atlanta, GA (The Queen Building, 5 Concourse Pkwy, Suite 2400) and 1433 N Water Street, 5th Floor, Milwaukee, Wisconsin
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse economy and a thriving tech industry
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major US cities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with some flexibility for remote work and a mix of on-site and remote collaboration with team members
ASSUMPTION: The hybrid work environment offers applicants the best of both worlds, with opportunities for in-person collaboration and the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical deep dive with a member of the Digital Technology team
- Final interview with the hiring manager and/or other key stakeholders
Key Assessment Areas:
- Technical expertise and problem-solving skills
- Strategic thinking and ability to influence stakeholders
- Communication and presentation skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Highlight relevant experience and accomplishments in your resume, focusing on marketing technologies, AI integration, and enterprise architecture
- Tailor your cover letter to emphasize your fit for the role and how your skills and experience align with the job description
- Prepare for technical questions and be ready to discuss your approach to architecture, design patterns, and best practices
ATS Keywords: Marketing Architect, Enterprise Architecture, AI Integration, MarTech, AdTech, Digital Transformation, Strategic Planning, Technical Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit, with a mix of technical and behavioral questions.
🛠️ Tools & Technologies
- ServiceNow platform
- Adobe products (e.g., Adobe Experience Manager, Adobe Analytics)
- Microservices architecture
- Cloud-based technologies (e.g., AWS, Azure, Google Cloud)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The role requires proficiency in various marketing technologies, enterprise architecture tools, and cloud-based platforms, with a focus on the ServiceNow platform.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Collaboration
- Innovation
- Fun
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Focused on digital transformation and leveraging technology to create innovative solutions
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with ambiguity and change?
- Are you able to effectively communicate complex technical concepts to both technical and non-technical stakeholders?
- Do you have a strong customer focus and a passion for driving digital transformation?
ASSUMPTION: ServiceNow values a customer-obsessed, collaborative, and innovative work culture, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Balancing the need for strategic, long-term planning with immediate business needs and tactical decision-making
- Managing technical debt and application rationalization in a large, complex enterprise environment
- Navigating a large, matrixed organization with multiple stakeholders and competing priorities
- Keeping up with the latest marketing technologies and trends, and integrating them into the enterprise architecture
ASSUMPTION: The role presents both strategic and tactical challenges, requiring a versatile skill set and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other enterprise architect roles, this position has a stronger focus on marketing technologies and digital transformation
- In the broader marketing landscape, this role offers a unique blend of technical depth, strategic influence, and cross-functional collaboration
- Career progression may include moving into a more specialized marketing technology role or expanding into a broader enterprise architecture leadership position
ASSUMPTION: This role offers a unique blend of technical depth, strategic influence, and cross-functional collaboration, setting it apart from similar roles in the industry.
📝 Sample Projects
- Leading the architecture and implementation of a new marketing automation platform to improve customer engagement and drive revenue growth
- Developing and maintaining a comprehensive roadmap for the evolution of the enterprise's marketing technology stack, aligning with business objectives and industry best practices
- Collaborating with cross-functional teams to design and implement a customer data platform (CDP) to unify customer data and enable personalized experiences
ASSUMPTION: These sample projects illustrate the strategic, technical, and collaborative nature of the role, highlighting the impact the Principal Enterprise Architect can have on the organization's marketing technology landscape.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader enterprise architecture strategy, and how will my work contribute to the company's long-term goals?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
- How does the company support the professional development and growth of its enterprise architects, and what opportunities exist for advancement within the organization?
- What is the company's approach to managing technical debt and application rationalization, and how can I contribute to these efforts?
- How does the company foster a culture of innovation and continuous improvement, and what are some examples of recent initiatives that have driven digital transformation?
ASSUMPTION: Asking these questions will help applicants better understand the role's context, priorities, and growth opportunities, as well as the company's culture and approach to digital transformation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in marketing technologies, AI integration, and enterprise architecture
- Write a cover letter that explains your fit for the role and how your skills and experience align with the job description
- Prepare for the interview process by researching ServiceNow's products, industry, and competitors, and by practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
