📌 Core Information
🔹 Job Title: Principal I, Biz. Marketing
🔹 Company: Coupang
🔹 Location: Tokyo, Japan
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and analyzing marketing strategies to promote Rocket Now service and brand
- Collaborating with cross-functional teams to execute campaigns and optimize marketing efforts
- Managing marketing budget and team KPIs
- Expanding service through partnerships with various companies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Plan and execute marketing strategies for acquisition and retention
✅ Analyze marketing results and present insights to leadership
✅ Develop new marketing channels with creative ideas
✅ Manage marketing budget and team KPIs
✅ Establish partnerships with various companies to expand service
✅ Involve in overall marketing activities to help team achieve goals
ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Statistics, or a related field
Experience: Proven experience in marketing, business development, consulting, or a similar role
Required Skills:
- Proficiency in data analytics tools
- Strong analytical skills
- Excellent written and verbal communication skills
- Creativity and problem-solving abilities
- Ability to multitask and manage multiple projects
Preferred Skills:
- Data-driven and logical thinking
- Excellent communication and collaboration skills
- Experience in IT platform, e-commerce, online service, and consulting
ASSUMPTION: Candidates with experience in IT platform, e-commerce, online service, and consulting may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Principal I role in Tokyo, Japan is ¥8,000,000 - ¥12,000,000 per year. This estimate is based on market research and may vary depending on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and holiday policy
- Employee discounts on Coupang services
Working Hours: Full-time, typically 40 hours per week with flexible hours as needed
ASSUMPTION: Salary range is estimated based on market research and may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Coupang is a leading e-commerce and logistics company in South Korea, expanding globally with a strong presence in Japan.
Company Size: Coupang has over 10,000 employees globally, providing a large and dynamic work environment.
Founded: Coupang was founded in 2008 and has since grown to become a publicly traded company.
Company Description:
- Coupang exists to wow customers by making shopping, eating, and living easier than ever
- The company is known for its startup culture with the resources of a large global public company
- Coupang is committed to building the future of commerce by pushing boundaries and breaking traditional tradeoffs
Company Specialties:
- E-commerce and online retail
- Logistics and delivery services
- Technology and software development
- Operations and customer service
Company Website: Coupang Careers
ASSUMPTION: Coupang's focus on customer experience and continuous innovation drives its success in the competitive e-commerce market.
📊 Role Analysis
Career Level: This role is at the Principal I level, indicating significant experience and expertise in business marketing.
Reporting Structure: The Principal I, Biz. Marketing reports directly to the Senior Manager, Biz. Marketing and works closely with cross-functional teams.
Work Arrangement: This role is on-site, with the expectation of working from the Tokyo office.
Growth Opportunities:
- Potential advancement to Principal II or Senior Principal roles with proven performance
- Expansion into new markets and services as Coupang continues to grow
- Opportunities to lead and mentor junior team members
ASSUMPTION: Successful candidates will have opportunities to grow within the company as Coupang expands its global presence.
🌍 Location & Work Environment
Office Type: Coupang's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment
- The city offers a high standard of living with numerous cultural, entertainment, and dining options
- Tokyo has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours as needed to accommodate project deadlines and team collaboration.
ASSUMPTION: The work environment at Coupang's Tokyo office is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the senior manager and team members
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing strategy development and execution
- Data analysis and interpretation skills
- Communication and presentation abilities
- Cultural fit and alignment with Coupang's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of Coupang's business and marketing strategies during the interview
ATS Keywords: Marketing strategy, data analysis, campaign execution, team collaboration, business growth, customer acquisition, retention, partnership development
ASSUMPTION: The interview process at Coupang is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Data analytics tools (e.g., Google Analytics, Tableau, SQL)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Bold and ambitious
- One team
- Inventive and resourceful
- Relentless in pursuit of excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating exceptional customer experiences?
- Do you embrace challenges and seek innovative solutions?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Coupang's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to a dynamic and evolving business landscape
- Collaborating effectively with cross-functional teams across different time zones
- Balancing short-term campaign execution with long-term strategic planning
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in other companies, but with a focus on business marketing and a greater emphasis on data-driven decision-making
- Coupang's flat organizational structure and startup culture may offer more opportunities for growth and impact compared to larger, more traditional companies
- This role may have a broader scope of responsibilities and require more strategic thinking than similar roles in other industries
ASSUMPTION: Candidates should research similar roles in other companies and industries to better understand the unique aspects of this opportunity at Coupang.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Rocket Now service in Japan
- Analyzing customer data to identify trends and optimize marketing strategies for customer acquisition and retention
- Building and managing strategic partnerships with other companies to expand Rocket Now service offerings
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Principal I, Biz. Marketing may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Coupang's overall business strategy and marketing objectives?
- What are the most significant challenges facing the Rocket Now service in Japan, and how can this role address them?
- How does Coupang support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Coupang foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of Coupang's business and marketing strategies during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
