📌 Core Information
🔹 Job Title: Principal I, Brand Management (Bath) [L6-I]
🔹 Company: Coupang Internal
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time, On-site
🔹 Category: Brand Management, Retail
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Managing sales, profits, and inventory for home-related categories
- Strengthening partnerships with home brands and identifying new potential vendors
- Collaborating with internal and external stakeholders to execute marketing strategies
- Analyzing data to optimize category performance and drive growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Category Management: Develop and implement operational strategies to manage sales, profits, and inventory for home-related categories.
✅ Brand Partnerships: Strengthen existing partnerships with home brands and identify new potential vendors to enhance market competitiveness.
✅ Marketing & Communication: Collaborate with internal and external stakeholders to execute marketing strategies and campaigns.
✅ Data Analysis: Analyze category performance data to identify trends, optimize strategies, and drive growth.
ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills and initiative.
🎯 Required Qualifications
Education:
- Bachelor's degree or higher in a relevant field
Experience:
- 10+ years of experience in brand management, retail, or a related field
- Proven track record of driving sales growth and managing category performance
- Experience in B2B sales, negotiation, and partnership development
Required Skills:
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficiency in data analysis tools and software
- Fluency in Korean (both written and spoken)
Preferred Skills:
- Experience in e-commerce and digital marketing
- Familiarity with the Korean retail market
- Knowledge of the home category and trends
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: KRW 100,000,000 - 150,000,000 per year (Based on industry standards for a Principal I level role in Seoul)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Employee discounts on Coupang services and products
Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Seoul. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Coupang is a South Korean e-commerce platform focused on delivering exceptional customer experiences.
- Known for its innovative approach to commerce, Coupang offers a wide range of products and services, including Coupang Eats, Coupang Play, and Coupang Shopping.
- With a strong commitment to sustainability and social responsibility, Coupang is dedicated to creating a positive impact on society and the environment.
Company Specialties:
- E-commerce platform development
- Retail and logistics operations
- Customer experience and service innovation
- Data analysis and business intelligence
Company Website:
Coupang Careers
ASSUMPTION: Coupang's large size and extensive resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Head of Category Management.
Work Arrangement: On-site, with flexible work-from-home options available.
Growth Opportunities:
- Opportunities to lead cross-functional projects and teams
- Exposure to senior leadership and stakeholders
- Potential for career progression within the category management or brand management functions
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): Coupang Tower, Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
- Known for its vibrant culture, rich history, and cutting-edge technology, Seoul offers a unique blend of traditional and modern experiences.
- The Coupang Tower is located in the heart of Seoul, providing easy access to public transportation, shopping, and dining options.
Work Schedule: Standard office hours, with flexibility for remote work and overtime as needed
ASSUMPTION: Seoul's dynamic business environment and Coupang's central location provide ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round with senior leadership
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Industry knowledge and category expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Coupang's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Brand Management, Category Management, Retail, E-commerce, Sales Growth, Data Analysis, Stakeholder Communication, Partnership Development
ASSUMPTION: Coupang's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., Excel, SQL, Python)
- Project management tools (e.g., Asana, Trello)
- E-commerce platforms (e.g., Coupang, Naver, Gmarket)
ASSUMPTION: Candidates with experience using relevant tools and technologies will have a competitive advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Bold and Ambitious
- Data-Driven
- One Team, One Dream
- Win Together, Lose Together
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and inclusive team culture
- Strong emphasis on innovation, creativity, and continuous learning
- Results-driven and performance-oriented
Self-Assessment Questions:
- How have you demonstrated a customer-obsessed mindset in your previous roles?
- Describe a time when you had to make a bold decision in the face of uncertainty. What was the outcome?
- How do you approach data analysis and problem-solving in a team setting?
- How do you handle feedback and criticism, and how do you use it to improve your performance?
ASSUMPTION: Candidates who align with Coupang's values and work style will be more likely to succeed and find fulfillment in the role.
⚠️ Potential Challenges
- Fast-paced work environment may require adaptability and flexibility
- On-site role may require occasional overtime or weekend work
- Competitive job market may present challenges in attracting and retaining top talent
📈 Similar Roles Comparison
- Principal I, Brand Management (Bath) [L6-I] vs. Senior Brand Manager (Home Category) [L5]
- L6-I role offers more strategic and leadership responsibilities
- L5 role focuses more on tactical execution and day-to-day management
- L6-I role has a broader scope, including multiple categories and brands, while L5 role is category-specific
ASSUMPTION: Understanding the differences between similar roles can help candidates identify the best fit for their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a comprehensive category review process to optimize sales and profitability
- Negotiating strategic partnerships with key home brands to drive growth and market share
- Collaborating with cross-functional teams to launch a new marketing campaign, targeting a specific customer segment
ASSUMPTION: Sample projects provide insight into the day-to-day responsibilities and strategic priorities of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Coupang's overall mission and strategic objectives?
- What opportunities are there for professional growth and development within the category management or brand management functions?
- How does Coupang support work-life balance for its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Coupang?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://boards.greenhouse.io/coupanginternal/jobs/6893199?gh_jid=6893199).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
- Research Coupang's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
