📌 Core Information
🔹 Job Title: Principal Marketing Manager
🔹 Company: Workday
🔹 Location: Tokyo, Japan
🔹 Job Type: Hybrid (Flex Work)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving field marketing strategy and execution in Japan
- Focusing on lead and demand generation campaigns
- Implementing localized campaigns based on market trends and customer needs
- Collaborating with global and regional teams to localize campaigns
- Working closely with sales teams to align marketing efforts with sales strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to adapt to different markets and customer segments.
📋 Key Responsibilities
✅ Develop and execute field marketing strategies tailored to the Japanese market
✅ Create and manage lead and demand generation campaigns to drive pipeline growth
✅ Collaborate with global and regional marketing teams to localize campaigns
✅ Work closely with sales teams to align marketing efforts with sales strategies
✅ Analyze campaign performance and optimize strategies based on data insights
✅ Manage external agencies and vendors to support marketing efforts
ASSUMPTION: This role involves a mix of strategic planning and hands-on program creation, requiring both analytical and creative skills.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field
Experience: At least 10 years of B2B marketing experience within the enterprise market, enterprise software, and SaaS
Required Skills:
- Proven ability to deliver commitments on time while achieving or exceeding business goals
- Strong analytical, creative, and results-driven mindset
- Excellent written and verbal communication skills
- Strong organization and project management skills
- Ability to work independently and in a team environment
- Fluency in English (business level)
Preferred Skills:
- Experience working within a SaaS company
- Experience marketing enterprise applications
- Fluency in Japanese
ASSUMPTION: Given the seniority of this role, candidates should have a proven track record in building, driving, and executing strategy in Japan.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Principal Marketing Manager role in Tokyo, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year. This range takes into account the candidate's experience, skills, and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements (Flex Work)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with the expectation to spend at least half (50%) of time each quarter in the office or in the field.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Workday operates in the Software Development industry, focusing on enterprise cloud applications for finance and human resources.
Company Size: Workday is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Workday was founded in 2005 and has since grown to become a leading provider of enterprise cloud applications.
Company Description:
- Workday is a leading provider of enterprise cloud applications for finance and human resources
- Helps customers adapt and thrive in a changing world by providing applications for financial management, human resources, planning, spend management, and analytics
- Uses artificial intelligence and machine learning to help organizations around the world embrace the future of work
Company Specialties:
- Financial Management
- Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
- Payroll
- Expenses
- Time Tracking
- Procurement
- Grants Management
- Recruiting and Planning
Company Website: http://www.workday.com
ASSUMPTION: Workday's large size and global presence provide opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Director of Marketing, Japan.
Reporting Structure: The Principal Marketing Manager will report to the Director of Marketing, Japan, and will work closely with global and regional marketing teams, as well as sales teams.
Work Arrangement: This role follows Workday's Flex Work approach, requiring employees to spend at least half (50%) of their time each quarter in the office or in the field.
Growth Opportunities:
- Potential to take on regional responsibilities as the company expands in APJ
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role within the marketing organization
ASSUMPTION: Given Workday's growth trajectory and global presence, there are ample opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Workday's Tokyo office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 6110 Stoneridge Mall Rd, Pleasanton, California 94588, US (Global Headquarters); 3350 Peachtree Rd NE, Suite 1000, Atlanta, Georgia 30326, US; 3815 S Capital of Texas Hwy, Suite 140, Austin, Texas 78704, US; 4145 SW Watson Ave, Suite 300, Beaverton, Oregon 97005, US; 33 Arch St, Suite 2200, Boston, Massachusetts 02110, US; 38880 Guardino Dr, Fremont, CA 94536, US; 1 Finsbury Avenue, London, England EC2M 2PF, GB (International Headquarters)
Geographic Context:
- Tokyo is a major global city with a vibrant business environment and a strong focus on technology and innovation
- The city offers a high quality of life, with excellent dining, entertainment, and cultural experiences
- Tokyo is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Full-time (40 hours per week), with the expectation to spend at least half (50%) of time each quarter in the office or in the field.
ASSUMPTION: Workday's Flex Work approach allows employees to maintain a healthy work-life balance while still being able to collaborate effectively with their teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing, Japan
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management
- Communication and presentation skills
- Cultural fit and alignment with Workday's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your marketing strategy for the Japanese market
- Demonstrate your understanding of Workday's products and services
- Showcase your ability to work collaboratively and adapt to different markets
ATS Keywords: B2B Marketing, Enterprise Software, SaaS, Demand Generation, Strategic Planning, Analytical Skills, Creative Skills, Communication Skills, Organization Skills, Self-Starter, Attention to Detail, Customer Focus, Market Trends, Campaign Execution, Team Collaboration, Adaptability
ASSUMPTION: Workday's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business goals
- Adaptable and able to work in a dynamic, fast-paced environment
Self-Assessment Questions:
- How do you approach building and driving strategy in a new market?
- Can you provide an example of a time when you had to adapt your marketing strategy to a new market or customer segment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Workday values candidates who are customer-focused, collaborative, and results-driven, with a strong ability to adapt to different markets and customer segments.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global and regional priorities
- Adapting marketing strategies to the unique cultural and business environment of Japan
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing external agencies and vendors to support marketing efforts
ASSUMPTION: These challenges can be overcome by a strategic, adaptable, and results-driven marketing professional.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role, but with a focus on field marketing and lead/demand generation in the Japanese market
- Unlike other marketing roles, this position requires a deep understanding of the Japanese market and the ability to adapt marketing strategies to this unique market
- Career progression in this role may involve taking on regional responsibilities or transitioning into a leadership role within the marketing organization
ASSUMPTION: This role is unique in its focus on the Japanese market and requires a candidate with a strong understanding of the local business environment and customer needs.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in Japan
- Creating and managing a lead generation campaign targeted at Japanese enterprise customers
- Localizing a global marketing campaign to resonate with the Japanese market
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring both analytical and creative skills.
❓ Key Questions to Ask During Interview
- How does Workday support its employees in developing their careers within the organization?
- Can you describe the marketing team's structure and how this role fits within it?
- How does Workday approach collaboration and knowledge-sharing between global, regional, and local teams?
- What are the key priorities for this role in the first 90 days?
- How does Workday measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions are designed to help the candidate understand the company's culture, team structure, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching Workday's products, services, and company culture
- Follow up with the hiring manager after your interview to express your interest in the role
- If you are offered the position, consider negotiating your salary and benefits package
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
