📌 Core Information
🔹 Job Title: Principal Marketing Manager
🔹 Company: C.H. Robinson
🔹 Location: Eden Prairie, Minnesota, United States (Hybrid: 3 days on-site, 2 days remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing strategies to drive business growth and competitive advantage
- Managing complex projects and influencing leadership to achieve strategic goals
- Leveraging data-driven insights to create innovative marketing programs and campaigns
- Collaborating with cross-functional teams to integrate digital, brand, and demand generation strategies
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to influence decision-making at a senior level.
📋 Key Responsibilities
✅ Lead marketing strategies that contribute to long-term business growth
✅ Understand and leverage voice of customer to drive relevant marketing plans, messaging, and content
✅ Spearhead end-to-end project management for strategic marketing initiatives
✅ Partner with cross-functional teams on multi-channel marketing efforts
✅ Drive strategic alignment across multiple business units and marketing functions
✅ Serve as a key advisor to leadership, providing insights on market trends and customer behavior
✅ Develop and implement frameworks for campaign measurement and optimization
✅ Support event planning and management as needed
✅ Manage project budgets and refine marketing processes
✅ Build strong relationships with internal stakeholders and external partners
✅ Develop executive-level reports and presentations on marketing performance and impact
✅ Serve as a subject matter expert and provide mentorship and guidance to team members
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or communications (preferred)
Experience: Minimum 6 years in marketing, communications, campaign management, or content development
Required Skills:
- Expertise in developing and executing multi-channel marketing strategies
- Strong data analytics, customer segmentation, and performance metrics skills
- Proven ability to create customer-centric marketing initiatives
- Exceptional project management capabilities
- Understanding of advanced marketing analytics, automation platforms, and emerging technologies
- Ability to leverage market trends, customer insights, and competitive intelligence
- Ability to motivate and encourage change in a large, dispersed organization
Preferred Skills:
- Proficient in Microsoft Office Suite of Programs
- Excellent communication skills
- Ability to seamlessly navigate a matrixed organization and influence internal stakeholders and leadership
ASSUMPTION: Candidates with a strong background in marketing strategy, project management, and data-driven decision-making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $97,400 - $162,200 (USD) per year
Benefits:
- Two medical plans (including a High Deductible Health Plan)
- Prescription drug coverage
- Enhanced Fertility benefits
- Flexible Spending Accounts
- Health Savings Account (including employer contribution)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid and floating holidays
- Paid time off (PTO)
- Paid parental leave
- Paid time off to volunteer in your community
- Charitable Giving Match Program
- 401(k) with 6% company matching
- Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Eden Prairie, Minnesota area.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 10,001+ employees (Large enterprise)
Founded: 1905
Company Description:
- C.H. Robinson delivers logistics like no one else™
- Companies around the world look to them to reimagine supply chains, advance freight technology, and solve logistics challenges
- They ensure the seamless delivery of goods across industries and continents via truckload, less-than-truckload, ocean, air, and beyond
Company Specialties:
- Produce Sourcing
- Supply Chain
- Transportation
- Technology
- World’s Largest Logistics Platform
Company Website: chrobinson.com
ASSUMPTION: Working at C.H. Robinson offers opportunities to collaborate with a large, global team and contribute to complex logistics solutions.
📊 Role Analysis
Career Level: Senior-level marketing role with strategic responsibilities
Reporting Structure: This role reports directly to the Senior Director of Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: Hybrid: 3 days on-site in Eden Prairie, Minnesota, 2 days remote
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 14701 Charlson Road, Eden Prairie, Minnesota 55347, US
Geographic Context:
- Eden Prairie is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
- The area is known for its high quality of life, excellent schools, and numerous outdoor recreation opportunities
- Minneapolis-Saint Paul is a major hub for transportation, logistics, and technology industries
Work Schedule: Full-time, Monday-Friday, with flexibility for remote work
ASSUMPTION: The Eden Prairie office offers a modern, collaborative work environment with easy access to amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other members of the marketing team
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and presentation skills
- Data-driven decision-making and analytics skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, project management, and data-driven decision-making skills
- Prepare examples of your past marketing campaigns and their results
- Research C.H. Robinson's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Marketing strategy, project management, data-driven decision-making, marketing campaigns, logistics, supply chain, transportation
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their strategic marketing skills and experience in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite of Programs
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with industry-standard marketing, project management, and data analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Expertise
- Service
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple complex projects simultaneously?
- Do you have a proven track record of driving business results through marketing initiatives?
ASSUMPTION: Candidates who are strong collaborators, data-driven decision-makers, and results-focused will be well-suited to C.H. Robinson's culture.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously may require strong time management and prioritization skills
- Working in a large, matrixed organization may present unique communication and collaboration challenges
- The hybrid work arrangement may require additional flexibility and self-motivation
- Eden Prairie's suburban location may not appeal to candidates who prefer an urban work environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to a large organization, and thrive in a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager role, but with a greater emphasis on strategic leadership and project management
- Unlike some marketing roles, this position requires a strong understanding of logistics, supply chain, and transportation industries
- Career progression may involve moving into a director or vice president role within the marketing department or transitioning into a related field, such as supply chain management or logistics
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and industry interests.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new logistics technology platform
- Conducting market research and customer segmentation analysis to inform marketing strategy and messaging
- Managing a team to plan and execute a large-scale industry conference, including speaker selection, logistics, and promotion
ASSUMPTION: Candidates should be prepared to discuss their experience with similar marketing projects and their outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the company's overall business strategy and growth objectives?
- What are the most significant challenges facing the logistics and supply chain industries, and how does this role address them?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for employees in hybrid and remote work arrangements?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your marketing strategy, project management, and data-driven decision-making skills
- Prepare examples of your past marketing campaigns and their results
- Research C.H. Robinson's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
