Principal Marketing Specialist

📌 Core Information

🔹 Job Title: Principal Marketing Specialist

🔹 Company: NTT DATA

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-10

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Office-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic ABM and pursuit marketing initiatives
• Creating personalized marketing campaigns to engage high-value accounts and support sales
• Collaborating with cross-functional teams and stakeholders across APAC and globally
• Analyzing campaign performance and optimizing strategies based on data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with sales teams and other stakeholders.

📋 Key Responsibilities

✅ Develop and implement ABM strategies to target high-value accounts, driving engagement, pipeline, and long-term relationships

✅ Collaborate with sales to create and execute pursuit marketing campaigns for specific high-value deals

✅ Conduct in-depth research and analysis to gather insights on target accounts

✅ Develop tailored marketing materials to support ABM and pursuit marketing efforts

✅ Align marketing efforts with business objectives and sales strategy to maximize deal success

✅ Track and analyze campaign performance, using data-driven insights to optimize strategies

✅ Collaborate with cross-functional teams to ensure a cohesive approach to account engagement

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to drive marketing success.

🎯 Required Qualifications

Education: Degree in Communications, Marketing, or Business

Experience: 5+ years in B2B marketing, with a focus on ABM and pursuit marketing

Required Skills:

• Excellent communication and interpersonal skills
• Strong analytical skills and data-driven decision-making
• Proficient in marketing automation tools and CRM systems
• Experience in the technology or software industry
• Knowledge of account intelligence tools and platforms

Preferred Skills:

• Certification in ABM or related marketing disciplines

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in ABM and pursuit marketing, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Principal Marketing Specialist role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum. This range is inclusive of superannuation and is subject to change based on experience and qualifications.

Benefits:

• Hybrid working arrangement
• Equal Opportunity Employer

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NTT DATA operates in the IT services and IT consulting industry, providing a wide range of services to clients worldwide.

Company Size: NTT DATA is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: NTT DATA is a part of the NTT Group, which was founded in 1958. The company has a rich history and extensive experience in the IT industry.

Company Description:

• NTT DATA is a global IT services provider, headquartered in Tokyo, Japan
• The company helps clients transform through consulting, industry solutions, business process services, digital & IT modernization, and managed services
• NTT DATA is committed to its clients' long-term success and combines global reach with local client attention to serve them in over 50 countries around the globe

Company Specialties:

• Advisory Services
• Application Development and Management
• Enterprise Application Services
• Business Intelligence and Analytics
• Infrastructure Services
• Outsourcing Services
• SAP Solutions
• Oracle Solutions
• Cloud Solutions
• System Integration
• Digital Transformation

Company Website: http://www.nttdata.com

ASSUMPTION: NTT DATA's extensive industry experience and global presence provide a strong foundation for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and stakeholder management.

Reporting Structure: The Principal Marketing Specialist reports directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a leadership or management role within the marketing function
• Expansion into related fields, such as digital marketing or demand generation
• Opportunities to work on global projects and gain international experience

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: NTT DATA's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3-3, Toyosu 3-chome, Koto-ku, Tokyo, 135-6033, JP

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong economy and a high quality of life
• The city offers a wide range of cultural, recreational, and entertainment options
• Sydney has a subtropical climate, with mild winters and warm summers

Work Schedule: The standard work schedule is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate project deadlines and stakeholder needs.

ASSUMPTION: NTT DATA's Sydney office provides a modern, collaborative work environment that supports productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team and relevant stakeholders
• Final interview with the head of marketing or a senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making
• Industry knowledge and understanding of ABM and pursuit marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of ABM and pursuit marketing strategies in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Account-Based Marketing, Pursuit Marketing, Strategic Planning, Campaign Development, Stakeholder Management, Data-Driven Insights, Marketing Automation, CRM Systems

ASSUMPTION: NTT DATA's interview process focuses on assessing candidates' strategic thinking, communication skills, and industry knowledge to ensure a strong fit for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, HubSpot CRM)
• Account intelligence tools (e.g., 6sense, Engagio, Demandbase)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the region and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Teamwork
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Can you adapt your approach and strategies based on changing circumstances?
• Do you hold yourself accountable for delivering results and achieving high standards?

ASSUMPTION: NTT DATA values a strong cultural fit, with an emphasis on collaboration, innovation, and customer focus.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Keeping up with the latest trends and best practices in ABM and pursuit marketing
• Adapting to changing market conditions and client needs
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a focus on delivering results.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a stronger focus on strategic planning and stakeholder management
• In the IT services industry, ABM and pursuit marketing are critical for driving revenue growth and client retention
• Career progression in this role may involve moving into leadership or management positions within the marketing function

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing function and the broader IT services industry.

📝 Sample Projects

• Developing and executing a comprehensive ABM strategy for a high-value account in the financial services industry
• Collaborating with the sales team to create and execute a pursuit marketing campaign for a multi-million-dollar deal in the retail sector
• Conducting in-depth research and analysis to gather insights on target accounts in the manufacturing industry

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Principal Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM and pursuit marketing strategies in place, and how this role will contribute to their evolution?
• How does the marketing team collaborate with the sales organization to ensure alignment and maximize deal success?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured against them?
• How does NTT DATA support the professional development and career growth of its marketing team members?
• What is the work-life balance like for this role, and how does the company support employees in achieving a healthy work-life balance?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NTT DATA careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on ABM and pursuit marketing
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research NTT DATA's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.