📌 Core Information
🔹 Job Title: Principal Marketing Specialist - AFS Downstream Marketing
🔹 Company: Medtronic
🔹 Location: State of Minnesota, United States of America
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Global product marketing for Cardiac Ablation portfolio
- Cross-functional collaboration with engineering, clinical, and sales teams
- Market research and competitive analysis
- Product launches and lifecycle management
- Strategic planning and execution
ASSUMPTION: This role requires a high level of business acumen and experience in global product marketing within the medical device industry.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies for assigned products
✅ Collaborate with cross-functional teams to drive product launches and commercialization
✅ Conduct market research and competitive analysis to inform strategy
✅ Monitor and report on regional product performance and key performance indicators (KPIs)
✅ Manage regional product forecasting and inventory management
✅ Establish and maintain strong relationships with regional marketing teams and stakeholders
ASSUMPTION: This role involves a significant amount of travel (up to 20%) to enhance collaboration and ensure successful project completion.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent foreign degree) required
Experience: Minimum 7 years of relevant experience, or advanced degree with 5 years of experience
Required Skills:
- Proven experience in global product marketing within the medical device industry
- Excellent project management skills and ability to work cross-functionally
- Strong business acumen and strategic thinking
- Excellent communication and interpersonal skills
- Ability to drive communications strategies and influence stakeholders
- Proven experience in market research and competitive analysis
- Ability to create and sustain relationships with a broad set of stakeholders
Preferred Skills:
- Clinical and/or product marketing experience
- Experience with market and revenue modeling
- Advanced degrees (MS, PhD, or MBA)
ASSUMPTION: Specific medical device experience in the electrophysiology field is highly preferred.
💰 Compensation & Benefits
Salary Range: $112,800 - $169,200 per year (USD)
Benefits:
- Health, Dental, and Vision Insurance
- Health Savings Account and Healthcare Flexible Spending Account
- Life Insurance and Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans, 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability and Paid Time Off
- Paid Holidays and Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is applicable across the United States, excluding Puerto Rico and specific locations in California. Actual compensation may vary based on factors such as experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1949 (as a division of Minnesota Mining and Manufacturing Company)
Company Description:
- Global leader in healthcare technology, dedicated to alleviating pain, restoring health, and extending life
- Focuses on innovative medical devices and therapies
- Operates in over 150 countries worldwide
Company Specialties:
- Cardiac and vascular devices
- Neuromodulation and pain therapies
- Diabetes management
- Respiratory and sleep solutions
- Surgical technologies
Company Website: www.medtronic.com
ASSUMPTION: Medtronic's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced (5-10 years of relevant experience)
Reporting Structure: This role reports directly to the Global Marketing Director for Cardiac Ablation
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Growth Opportunities:
- Potential to expand responsibilities and take on additional products or regions
- possibility to transition into a management role or move into other areas of the business
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role provides a strong platform for career advancement within the global marketing function or across other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Minneapolis, MN (with remote work flexibility)
Geographic Context:
- Minneapolis is located in the northern central region of the United States
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
- Minneapolis-St. Paul is the 16th-largest metropolitan area in the United States, with a diverse economy and a strong job market
Work Schedule: Standard business hours (8:00 AM - 5:00 PM, with flexibility for remote work)
ASSUMPTION: The Minneapolis headquarters offers a vibrant, multicultural work environment with numerous amenities and resources for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Global Marketing Director for Cardiac Ablation
- Background check and offer extension
Key Assessment Areas:
- Global marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Market research and competitive analysis
- Product launch and lifecycle management
- Problem-solving and decision-making skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing strategy and execution experience
- Research Medtronic's product portfolio and competitive landscape to demonstrate your industry knowledge
- Be prepared to discuss your approach to global marketing and cross-functional collaboration
ATS Keywords: Global product marketing, medical device industry, market research, competitive analysis, cross-functional collaboration, product launch, stakeholder management, business acumen
ASSUMPTION: Medtronic's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Quality
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional partnerships
- Data-driven and analytical, with a focus on leveraging insights to inform decision-making
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable working on multiple projects simultaneously?
- Are you an effective collaborator, and do you enjoy working with cross-functional teams to drive results?
- Do you have a strong analytical mindset, and are you skilled at leveraging data to inform decision-making?
- Are you adaptable and resilient, with a willingness to embrace change and learn from setbacks?
ASSUMPTION: Medtronic's culture values employees who are innovative, collaborative, and adaptable, with a strong focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing global strategy with regional execution
- Navigating a large, matrixed organization with numerous stakeholders
- Adapting to a fast-paced, dynamic work environment
- Managing travel requirements (up to 20%) for collaboration and project completion
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication and collaboration, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- Compared to other global product marketing roles, this position offers a unique focus on the medical device industry and Cardiac Ablation portfolio
- Medtronic's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development
- This role may require more travel than similar positions, with up to 20% travel required for collaboration and project completion
ASSUMPTION: This role offers a unique blend of global strategy, cross-functional collaboration, and industry-specific focus, making it an attractive opportunity for experienced product marketers in the medical device industry.
📝 Sample Projects
- Developing and executing a global launch plan for a new Cardiac Ablation product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Managing regional product forecasting and inventory management for the Cardiac Ablation portfolio
- Collaborating with cross-functional teams to drive product adoption and scale new launches
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the role, highlighting the importance of strong project management skills and effective stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the global marketing strategy for the Cardiac Ablation portfolio, and how this role contributes to its execution?
- How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Cardiac Ablation portfolio, and how can this role help address them?
- How does Medtronic support the professional growth and development of its employees, particularly in global marketing roles?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its strategic impact, as well as your commitment to driving results and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Medtronic Careers - Principal Marketing Specialist - AFS Downstream Marketing
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing strategy and execution experience
- Research Medtronic's product portfolio and competitive landscape to demonstrate your industry knowledge
- Be prepared to discuss your approach to global marketing and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
