🔹 Job Title: Principal Product Marketing Manager
🔹 Company: CaptivateIQ
🔹 Location: Remote - North America
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in B2B SaaS product marketing and experience working closely with various teams.
✅ Product Launches & GTM Strategy: Own product marketing for new solutions, partnering with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
✅ Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.
✅ Competitive Intelligence: Monitor the competitive landscape, translating findings into strategic insights for Sales and Product.
✅ Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports broader go-to-market and expansion strategies.
✅ Customer & Market Research: Conduct and synthesize primary research to gather customer insights and inform product and marketing direction.
✅ Content & Collateral Development: Build high-impact sales assets to support pipeline generation and deal velocity.
✅ Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
✅ Evangelism: Serve as an evangelist of CaptivateIQ's voice of customer for internal teams and a company and industry expert to the prospect and customer base.
ASSUMPTION: This role requires a high degree of collaboration and cross-functional influence. The ideal candidate will be comfortable working with various teams and stakeholders to drive consensus and action.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in B2B SaaS product marketing and 8-10 years of overall professional experience
Required Skills:
Preferred Skills:
ASSUMPTION: Given the remote nature of this role, candidates with experience working in a distributed team environment may have an advantage.
Salary Range: $150,000 - $215,000 per year (OTE range for this position based in Austin, Texas. The OTE offered will depend on individual proficiency, anticipated performance, and the location of the selected candidate.)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Product Marketing Manager role in Austin, Texas. Actual offers may vary based on individual qualifications and company discretion.
Industry: Software Development, specifically focusing on Sales Performance Management (SPM) and sales commissions
Company Size: 201-500 employees. This size allows for a dynamic and growing environment with ample opportunities for impact and career growth.
Founded: 2017. CaptivateIQ has been rapidly growing and expanding its offerings since its founding.
Company Description:
Company Specialties:
Company Website: www.captivateiq.com
ASSUMPTION: CaptivateIQ's focus on sales commissions and SPM makes it a unique and exciting place to work, with a strong emphasis on driving sales performance and customer success.
Career Level: This role is at the senior manager level, offering significant responsibility and influence within the organization.
Reporting Structure: The Principal Product Marketing Manager will report directly to the Senior Director of Product & Corporate Marketing and work closely with various teams across the organization.
Work Arrangement: This role is fully remote, with the ability to work from anywhere in North America.
Growth Opportunities:
ASSUMPTION: Given the company's rapid growth and expansion, there will be numerous opportunities for the Principal Product Marketing Manager to make a significant impact and grow within the organization.
Office Type: Fully Remote. CaptivateIQ has a distributed team with employees working remotely from various locations across North America.
Office Location(s): N/A (fully remote)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in North America.
ASSUMPTION: The fully remote work environment at CaptivateIQ requires strong self-motivation, time management, and communication skills to succeed in this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Competitive Intelligence, Messaging, Positioning, Customer Research, Content Development, Cross-Functional Collaboration, Evangelism, Storytelling, Communication Skills, Data-Driven Mindset, Pipeline Generation, Revenue Growth, Team Collaboration
ASSUMPTION: CaptivateIQ's interview process is designed to assess both your technical skills and cultural fit within the organization. Be prepared to discuss your approach to product marketing and how you've driven success in previous roles.
ASSUMPTION: The Principal Product Marketing Manager will be expected to have experience with relevant marketing and product management tools, as well as the ability to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: CaptivateIQ's company culture values collaboration, innovation, and a customer-centric mindset. The ideal candidate will be able to thrive in a remote work environment and contribute to the company's growth and success.
ASSUMPTION: The Principal Product Marketing Manager will need to be adaptable, organized, and able to manage multiple priorities to succeed in this role.
ASSUMPTION: The Principal Product Marketing Manager role at CaptivateIQ is unique and offers a rare opportunity to work at the intersection of marketing, sales, and product management in a high-growth, customer-centric environment.
ASSUMPTION: The Principal Product Marketing Manager will be expected to take on a variety of projects and initiatives, requiring strong project management and prioritization skills.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.