📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: CaptivateIQ
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing go-to-market strategy for new products and commercial segment
- Cross-functional collaboration with Product, Marketing, Sales, and other teams
- Driving product launches and sales enablement
- Competitive intelligence and market research
- Storytelling and messaging to differentiate CaptivateIQ in the market
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive product success and market differentiation.
📋 Key Responsibilities
✅ Own product marketing for new solutions, partnering with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies
✅ Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue
✅ Monitor the competitive landscape, translating findings into strategic insights for Sales and Product
✅ Create differentiated messaging that resonates with target buyers and supports broader go-to-market strategies
✅ Conduct and synthesize primary research to gather customer insights and inform product and marketing direction
✅ Build high-impact sales assets, such as decks, one-pagers, battlecards, and playbooks, to support pipeline generation and deal velocity
✅ Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond
✅ Serve as an evangelist of CaptivateIQ's voice of customer for internal teams and a company and industry expert to the prospect and customer base
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success and market differentiation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in B2B SaaS product marketing and 8-10 years of overall professional experience
Required Skills:
- Proven experience launching new products and driving GTM strategy
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
- Exceptional storytelling and communication skills
- Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
- Data-driven mindset, with the ability to measure and iterate on success
- Driven, resourceful, and motivated to go the extra mile to help teams succeed
Preferred Skills:
- Experience working with Salesforce and other CRM platforms
- Familiarity with sales performance management (SPM) software
- Knowledge of the sales commission and incentive compensation market
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing, a proven track record of driving product launches and GTM strategies, and exceptional communication skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $192,000 a year (OTE range for this position based in Austin, Texas. The OTE offered will depend on individual proficiency, anticipated performance, and the location of the selected candidate)
Benefits:
- 100% of medical, dental, and vision covered including 75% for dependents (US-only)
- Flexible vacation days and quarterly mental health days
- One-time expense on work anniversary (to use for travel, home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- 401k plan to participate in and save towards the future (US-only)
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ
Working Hours: Full-time position with standard working hours (40 hours/week)
ASSUMPTION: The provided salary range is an estimate based on market data for similar roles in the Austin, Texas area. The final offer will depend on individual proficiency, anticipated performance, and the selected candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: CaptivateIQ operates in the Software Development industry, focusing on sales performance management (SPM) software and sales commission automation. The market is competitive, with established players and emerging startups vying for market share.
Company Size: CaptivateIQ is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment. This size allows for agility and innovation while offering the resources and stability of a larger organization.
Founded: CaptivateIQ was founded in 2017, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- CaptivateIQ offers the smartest, most flexible way to automate sales commissions, helping companies automate the administration, calculation, reporting, analysis, and management of complex, variable-based commission plans.
- Leading companies such as Shutterstock, Gong, and Figma rely on CaptivateIQ for their sales commissions process to drive faster close times, reduce costly payout errors, and maximize sales performance.
- The company is committed to providing a best-place-to-work culture, as recognized by Glassdoor and Comparably.
Company Specialties:
- Software
- Sales Commissions
- SaaS
- Internet
- Payroll
- Incentive Compensation
- Sales Performance Management (SPM)
- Incentives and Sales
Company Website: https://www.captivateiq.com
ASSUMPTION: CaptivateIQ's focus on sales performance management and commitment to providing a best-place-to-work culture make it an attractive employer for professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in product marketing and go-to-market strategies.
Reporting Structure: The Principal Product Marketing Manager reports directly to the Senior Director of Product & Corporate Marketing and works closely with teams across Product, Marketing, Sales, Customer Success, and RevOps.
Work Arrangement: This is an on-site position, requiring the selected candidate to work from CaptivateIQ's office in San Francisco, California, or Austin, Texas.
Growth Opportunities:
- As CaptivateIQ continues to grow, there will be opportunities for the selected candidate to take on more responsibility and advance their career within the company.
- The company encourages professional development and offers annual stipends for this purpose.
- Working closely with various teams provides ample opportunities for learning and growth.
ASSUMPTION: This role offers significant growth potential, as CaptivateIQ is a growing company with a strong focus on employee development and success.
🌍 Location & Work Environment
Office Type: CaptivateIQ's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): San Francisco, California, and Austin, Texas
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- Texas has no state income tax, which may be beneficial for some candidates.
Work Schedule: Standard full-time working hours, with flexible vacation days and quarterly mental health days to promote work-life balance.
ASSUMPTION: Austin, Texas, offers a dynamic and vibrant work environment, with a strong tech industry and a high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Case study or project presentation
- Final interviews with senior leadership
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience with product launches and go-to-market strategies in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of CaptivateIQ's products and market position.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively with cross-functional teams.
ATS Keywords: Product marketing, go-to-market strategy, competitive intelligence, sales enablement, messaging, positioning, customer research, content development, cross-functional collaboration, evangelism, storytelling, communication skills, data-driven mindset, pipeline generation, revenue growth, collaboration
ASSUMPTION: CaptivateIQ's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to work collaboratively with cross-functional teams. Successful candidates will demonstrate a strong track record of driving product launches and go-to-market strategies in a B2B SaaS environment.
🛠️ Tools & Technologies
- Salesforce and other CRM platforms
- Marketo or other marketing automation tools
- Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Customer research and survey tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven mindset and enjoy analyzing data to inform decision-making?
- Are you results-oriented and accountable for your work?
- Do you have a strong customer focus and empathy for user needs?
ASSUMPTION: CaptivateIQ values candidates who are dynamic, collaborative, data-driven, results-oriented, and customer-focused, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Analyzing data and making data-driven decisions may require a strong analytical mindset
- Working on-site in Austin, Texas, may require relocation for some candidates
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, collaborative, analytical, and committed to excellence in their work.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on competitive intelligence and sales enablement
- In the sales performance management (SPM) software market, CaptivateIQ competes with established players such as Xactly, Varicent, and CallidusCloud, as well as emerging startups
- Career progression in this role may lead to senior leadership positions within CaptivateIQ or other organizations in the SPM software market
ASSUMPTION: This role offers unique opportunities for candidates interested in the competitive dynamics of the SPM software market and the strategic aspects of product marketing and go-to-market strategies.
📝 Sample Projects
- Developing a competitive intelligence report and presenting findings to the product and marketing teams to inform product strategy and messaging
- Creating a sales enablement collateral suite, including battlecards, one-pagers, and playbooks, to support the commercial segment's revenue growth
- Conducting customer research to gather insights on market trends and customer needs, and using findings to inform product roadmaps and marketing strategies
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Principal Product Marketing Manager role at CaptivateIQ.
❓ Key Questions to Ask During Interview
- How does CaptivateIQ differentiate itself in the competitive SPM software market?
- What are the key priorities for the commercial segment in the next 12-24 months, and how will this role contribute to their success?
- How does CaptivateIQ support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
- How does CaptivateIQ foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions will help candidates better understand CaptivateIQ's market position, growth plans, and commitment to employee development and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with product launches, go-to-market strategies, and competitive intelligence in the B2B SaaS space
- Prepare a case study or project presentation demonstrating your ability to drive product success and market differentiation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
