📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: Broadcom
🔹 Location: USA-CA - Promontory B
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing efforts for VCF Kubernetes and Modern Workloads across multiple high growth areas
- Developing positioning, messaging, and collateral that resonates with customers and supports product launches
- Collaborating with cross-functional teams to ensure successful product releases
- Partnering with industry-leading vendors to drive joint marketing initiatives
ASSUMPTION: This role requires a strong understanding of both the technology industry and customer personas to effectively communicate product features and benefits.
📋 Key Responsibilities
✅ Drive VCF Kubernetes & Modern Workloads marketing in multiple high focus areas, in partnership with industry-leading vendors
✅ Develop positioning, messaging, and collateral that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about, and are willing to pay for
✅ Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners
✅ Create targeted messaging and collateral to reach key personas (Platform Engineers, Cloud Admins, CXOs, etc.) to develop awareness/interest
✅ Drive and provide support for product launches
✅ Conduct research and message testing
✅ Deliver sessions at industry events, webcasts, EBCs to customers and prospects
✅ Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts
✅ Support joint marketing initiatives with select Technology Partners
✅ Innovate with key stakeholders on blog and community engagement strategy
✅ Work with a cross-functional team to drive successful product releases
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: MBA required, with Bachelor's degree in Computer Science or equivalent plus 12 years related experience OR Master's degree and 10 years related experience.
Experience: Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.
Required Skills:
- Strong background in IT infrastructure, and in-depth understanding of relevant customer personas
- Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives
- Experience enabling or engaging with enterprise-class sales teams and channels
- Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions
- Strong leader, self-starter, and proven team player in a high paced and achievement-oriented environment
- Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables
Preferred Skills:
- Experience with Kubernetes and cloud technologies
- Background in enterprise software technology industry
ASSUMPTION: While not explicitly stated, experience with Kubernetes and cloud technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $131,000 - $210,000 USD per year
Benefits:
- Medical, dental, and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
Working Hours: 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Product Marketing Manager role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcom is a global infrastructure technology leader built on more than 60 years of innovation, collaboration, and engineering excellence. They specialize in semiconductor and infrastructure software solutions.
Company Size: Broadcom has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Broadcom was founded in 1961 and has since grown into a global leader in its industry.
Company Description:
- Broadcom is a global leader in semiconductor and infrastructure software solutions
- The company offers a wide range of products, including Bluetooth® Solutions, Cable Modems, Knowledge-based Processors, Satellite & IPTV STBs, xDSL, EPON, Enterprise/SMB/Core Switching, GbE, GPS, Mobile Communications, Network Infrastructure, PowerLine Communications, NFC, Wireless Networks, GPON, and Software
- Broadcom is committed to innovation, collaboration, and engineering excellence
Company Specialties:
- Semiconductor Manufacturing
- Infrastructure Software
- Networking Solutions
- Wireless Technologies
- Broadband Access
Company Website: http://www.broadcom.com
ASSUMPTION: Broadcom's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in product marketing.
Reporting Structure: The reporting structure for this role is not specified in the job description.
Work Arrangement: This role is on-site, with no mention of remote work or hybrid arrangements.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive strategic initiatives
- Possibility to expand responsibilities and take on additional leadership roles within the organization
ASSUMPTION: Given Broadcom's size and global presence, there are likely numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Broadcom's headquarters is located in Palo Alto, California, with additional offices worldwide.
Office Location(s): The specific office location for this role is USA-CA - Promontory B.
Geographic Context:
- The Promontory office is located in the United States, offering a stable and developed business environment
- California is a major tech hub, providing ample opportunities for networking and professional growth
- The office is located in a suburban area, offering a mix of urban and natural surroundings
Work Schedule: The work schedule for this role is not specified, but it is likely to be standard business hours with some flexibility for remote work.
ASSUMPTION: The Promontory office location offers a convenient and accessible work environment for employees, with ample opportunities for professional growth and development in the surrounding tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or VP
Key Assessment Areas:
- Technical expertise in product marketing and relevant industry knowledge
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Broadcom's values
Application Tips:
- Highlight relevant experience and achievements in product marketing and related fields
- Tailor your resume and cover letter to emphasize your fit for this role and Broadcom's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
ATS Keywords: Product Marketing, Product Management, Enterprise Software, IT Infrastructure, Customer Personas, Market Research, Content Creation, Collaboration, Kubernetes, Cloud Technologies
ASSUMPTION: The application process for this role is likely to be competitive, requiring a strong focus on relevant experience and skills, as well as a clear understanding of Broadcom's products and company culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project, but strong proficiency in marketing automation and CRM software is likely to be essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Broadcom encourages creativity and continuous learning to drive progress and success
- Collaboration: The company fosters a culture of teamwork and partnership to achieve common goals
- Integrity: Broadcom is committed to ethical and responsible business practices
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on results and achievement
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving successful product marketing campaigns in the enterprise software technology industry?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
- Do you possess excellent communication and presentation skills, with the ability to translate complex technical concepts into business benefits?
ASSUMPTION: A strong cultural fit for this role would involve a proactive, collaborative, and results-driven approach, with a deep understanding of the enterprise software technology industry and a commitment to continuous learning and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Managing multiple high-priority projects and stakeholders simultaneously
- Keeping up with the latest trends and developments in the rapidly evolving technology industry
- Navigating a large, complex organization with multiple teams and stakeholders
ASSUMPTION: These challenges are inherent to a senior-level product marketing role in a large, dynamic organization like Broadcom and can be managed effectively with strong organizational skills, strategic thinking, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers a unique focus on Kubernetes and modern workloads, providing an opportunity to specialize in a high-growth area of the technology industry
- Broadcom's extensive product portfolio and global presence offer ample opportunities for career growth and development, compared to smaller or more specialized organizations
- This role requires a strong background in IT infrastructure and relevant customer personas, making it well-suited for candidates with experience in enterprise software technology or related fields
ASSUMPTION: This role offers a unique combination of specialization in a high-growth area and the opportunity for career growth and development within a large, global organization.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new Kubernetes-based product offering
- Creating targeted messaging and collateral to reach key personas for an upcoming product launch
- Conducting market research and competitive analysis to inform product positioning and differentiation
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader product marketing organization, and what opportunities are there for growth and development?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Broadcom support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Research Broadcom's products, company culture, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
