📌 Core Information
🔹 Job Title: Principal Product Marketing Manager, AI
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy, positioning, and messaging for AI-powered solutions
- Collaborating with cross-functional teams to ensure successful product launches
- Conducting market research and competitive analysis to identify trends and opportunities
- Developing impactful content and thought leadership to educate target audiences
- Fostering a customer-centric mindset and driving product adoption and revenue growth
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing within B2B SaaS, preferably with experience in AI solutions.
📋 Key Responsibilities
✅ Drive the positioning and vision for the XM Category by crafting and maintaining a cohesive AI product story
✅ Conduct market research and competitive analysis to identify trends and customer needs in AI-driven solutions
✅ Validate product value propositions for Experience Agents and prioritize use case solutions based on customer input
✅ Develop and execute the go-to-market strategy for AI-powered solution launches, ensuring strong messaging with clear value differentiation
✅ Collaborate with marketing teams to enhance awareness and adoption of AI offerings
✅ Create compelling sales and marketing materials to empower field teams
✅ Develop impactful content and thought leadership (e.g., whitepapers, case studies, webinars) to educate our target audience
✅ Collaborate with engineering and data science teams to translate complex features into compelling customer benefits
✅ Drive AI ethics and responsible AI messaging to ensure transparency and trust in our solutions
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to successfully execute go-to-market strategies and drive product adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in product marketing within B2B SaaS, with a focus on AI solutions
Required Skills:
- Proven experience supporting pipeline growth and developing enablement programs
- Excellent project management skills and ability to lead cross-functional teams
- Strong positioning, messaging, and storytelling skills, with the ability to distill complex technical concepts
- Demonstrated ability to build strong relationships with product teams for seamless execution
Preferred Skills:
- Experience with AI-powered solutions and agentic AI
- Familiarity with Experience Management (XM) category and related technologies
ASSUMPTION: Candidates with a proven track record in product marketing and a strong understanding of AI solutions will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $164,000 - $273,500 USD per year (based on location, knowledge, education, skills, and experience)
Benefits:
- Health Coverage
- Wellness Stipends
- Annual Experience Bonus
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Product Marketing Manager role with 7+ years of experience in B2B SaaS, focusing on AI solutions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on Experience Management (XM) category and related technologies
Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2002, with over 21 years of experience working with various industries, including retail, government, and healthcare
Company Description:
- At Qualtrics, we create software that helps the world’s best brands deliver exceptional frontline experiences, build high-performing teams, and design products people love
- We are the creators and stewards of the Experience Management category, serving over 19,000 clients globally
- Our mission is to build technology that closes experience gaps, bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong focus on Experience Management, providing a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and strategic decision-making opportunities
Reporting Structure: This role reports directly to the Senior Director of Product Marketing, AI, and collaborates closely with cross-functional teams, including product, sales, marketing, engineering, and data science
Work Arrangement: Hybrid work arrangement with 3 days on-site (Mondays, Thursdays, and one day selected by the organizational leader)
Growth Opportunities:
- Deepening AI expertise through ongoing training and professional development
- Cross-functional collaboration with diverse teams, including engineering and data science
- Leadership development by leading cross-functional teams and driving initiatives from concept through execution
- Thought leadership opportunities through publishing insights and becoming a recognized expert in AI product marketing
ASSUMPTION: This role offers numerous opportunities for professional growth and development within a dynamic and evolving field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces designed to foster innovation and teamwork
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, United States
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong focus on innovation and collaboration
- The office is located in the heart of downtown Seattle, providing easy access to public transportation, dining, and entertainment options
- The Pacific Northwest region offers a mild climate, beautiful natural surroundings, and a high quality of life
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The Seattle office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter or HR representative
- Technical assessment or case study presentation
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders, including the Senior Director of Product Marketing, AI
Key Assessment Areas:
- Strategic thinking and long-term planning skills
- Storytelling and communication abilities, with a focus on complex AI concepts
- Market research and competitive analysis skills
- Collaboration and project management capabilities
- Customer-centric mindset and understanding of customer needs and pain points
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Qualtrics' products, services, and company culture to demonstrate your enthusiasm and understanding
- Follow up with the recruiter or hiring manager after your interview to express your interest and reiterate your qualifications
ATS Keywords: AI, Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Market Research, Competitive Analysis, Collaboration, Project Management, Customer-Centric, Experience Management, AI Solutions
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation Through Collaboration
- Bring Excellence to Every Experience
- Focus on Results
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Agile and adaptable, with a willingness to pivot and iterate based on feedback and data
- Customer-centric, with a deep understanding of customer needs and pain points
- Strategic and forward-thinking, with a focus on long-term growth and impact
Self-Assessment Questions:
- How do you align with Qualtrics' company values, and how have you demonstrated these values in your past experiences?
- How comfortable are you working in a hybrid work environment, and how do you balance remote and on-site work responsibilities?
- How do you approach collaboration and teamwork, and how have you contributed to collective success in past roles?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Qualtrics' company values and work style, as well as their comfort with a hybrid work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of AI solutions and the ability to quickly learn and adapt to new technologies
- Collaborating with cross-functional teams may present challenges in coordinating schedules and managing expectations
- The hybrid work arrangement may require additional self-discipline and time management skills
- The role may involve working on multiple projects simultaneously, requiring strong project management and prioritization skills
- The competitive nature of the AI industry may present challenges in staying ahead of emerging trends and technologies
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Principal Product Marketing Manager roles, this position focuses more on AI-powered solutions and requires a strong understanding of AI technologies
- In the Experience Management category, this role emphasizes AI solutions and their strategic applications, differentiating it from other product marketing roles within the industry
- Career-wise, this role offers significant growth opportunities and exposure to cutting-edge AI technologies, setting it apart from other mid-level product marketing positions
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other product marketing opportunities within the industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Qualtrics' Experience Agents, including positioning, messaging, and launch planning
- Conducting market research and competitive analysis to identify trends and opportunities in AI-driven solutions for customer experience management
- Creating a series of thought leadership articles and webinars to educate target audiences on the transformative impact of AI solutions in customer experience management
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, requiring candidates to demonstrate their ability to think critically and creatively.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for AI-powered solutions at Qualtrics?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success from day one?
- How does the team collaborate with other departments, such as engineering and data science, to ensure successful product launches and adoption?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Qualtrics support work-life integration, and what resources are available to help employees maintain a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Qualtrics' products, services, and company culture to demonstrate your enthusiasm and understanding
- Follow up with the recruiter or hiring manager after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
