📌 Core Information
🔹 Job Title: Principal Product Marketing Manager, Builder Experience
🔹 Company: Twilio
🔹 Location: Remote - Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Ontario, Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and adoption of Twilio’s Platform and new builder experiences
- Understanding customer needs and user personas through research and direct engagement
- Developing compelling, audience-specific messaging, positioning, and content
- Leading cross-functional product launches and influencing product development
- Testing and refining new marketing approaches and channels to reach and engage key audiences
ASSUMPTION: This role requires a strategic thinker with a strong understanding of product marketing and technical marketing. The ideal candidate will have experience in cloud-based services or API solutions and a good understanding of the global market around programmable communications.
📋 Key Responsibilities
✅ Build a deep understanding of customers and user personas through research and direct engagement
✅ Develop compelling, audience-specific messaging, positioning, and content
✅ Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams
✅ Champion customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC)
✅ Test and refine new marketing approaches and channels to reach and engage key audiences
ASSUMPTION: The role requires strong communication skills, project management skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 5+ years experience in product marketing or technical marketing
Required Skills:
- Strategic thinking and research skills
- Ability to turn data into a story and a story into a presentation
- Project management skills
- Ability to enable and educate internal audiences
Preferred Skills:
- Experience with technology products that target developers with cloud-based services or API solutions
- Understanding of the needs of technical builders and experience with developer communities or developer tooling
- Excellent written and verbal communication skills
- Ability to influence and build effective working relationships with all levels of the organization
- Understanding of Twilio’s value prop and the ability to build a Twilio app
ASSUMPTION: While having desired qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply. They value diverse experiences in other industries and are always looking for people who will bring something new to the table.
💰 Compensation & Benefits
Salary Range: CAD 142,800 - 178,500 per year
Benefits:
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Working Hours: Full-time (40 hours per week) with approximately 5% travel anticipated
ASSUMPTION: The estimated pay ranges for this role are based on Twilio's internal data and may vary depending on the candidate's skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Twilio operates in the Software Development industry, focusing on telecommunications, API, cloud communications, SaaS, telephony, SMS, Voice, VoIP, and GDPR.
Company Size: Twilio has 5,001-10,000 employees, making it a large organization where individual contributions can have a significant impact.
Founded: Twilio was founded in 2008 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Twilio's Customer Engagement Platform enables businesses to use communications and data to add intelligence and security to every step of the customer journey.
- Twilio enables millions of developers and hundreds of thousands of businesses to create magical experiences for their customers across 180 countries.
- Twilio is committed to fostering a diverse and inclusive work environment where everyone can thrive.
Company Specialties:
- Telecommunications
- API
- Cloud communications
- SaaS
- Telephony
- SMS
- Voice
- VoIP
- GDPR
Company Website: Twilio
ASSUMPTION: Twilio's focus on remote work and global inclusion makes it an attractive option for candidates seeking a flexible and diverse work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Principal Product Marketing Manager will report directly to the Senior Director of Product Marketing.
Work Arrangement: This role is remote-based in Alberta, British Columbia, or Ontario, Canada, with approximately 5% travel anticipated.
Growth Opportunities:
- Twilio offers ample opportunities for professional growth and development, including mentorship programs, training, and career advancement.
- The company's fast-paced and innovative environment provides ample opportunities for learning and growth.
- Twilio's strong focus on customer engagement and builder experiences creates ample opportunities for career progression within the product marketing team.
ASSUMPTION: Twilio's commitment to employee growth and development makes it an attractive option for candidates seeking to advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Alberta, British Columbia, or Ontario, Canada
Geographic Context:
- Twilio's remote work environment allows employees to work from the comfort of their homes, with ample opportunities for connection and collaboration with colleagues and customers.
- The company's global presence provides ample opportunities for engagement with diverse teams and customers worldwide.
- Twilio's commitment to work-life balance and flexible work arrangements makes it an attractive option for candidates seeking a remote work environment.
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and outcomes
ASSUMPTION: Twilio's remote work environment and flexible work arrangements make it an attractive option for candidates seeking a work-life balance and the ability to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Understanding of Twilio's products and value proposition
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Twilio's products and value proposition in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and experience with product marketing
ATS Keywords: Product Marketing, Technical Marketing, Strategic Thinking, Research, Messaging, Positioning, Project Management, Communication Skills, Customer Engagement, Cross-Functional Collaboration, Data Analysis, Developer Community, Cloud-Based Services, API Solutions, Global Market Understanding, Influencing Skills
ASSUMPTION: Twilio's interview process is designed to assess candidates' strategic thinking, communication, and problem-solving skills, as well as their understanding of Twilio's products and value proposition.
🛠️ Tools & Technologies
- Twilio's internal tools and platforms
- Project management software (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Analytics)
ASSUMPTION: Twilio's internal tools and platforms, as well as industry-standard marketing and data analysis tools, will be used to support the successful candidate in this role.
👔 Cultural Fit Considerations
Company Values:
- Draw the owl
- No pet projects
- Be inclusive
- Understand and be understood
- Ship it
- Create a little WOW
- Play nice
- Be an owner
- Act boldly, pursue opportunities, take on challenges
- Make every customer happy
Work Style:
- Twilio values a remote-first work environment, with a strong focus on results and outcomes
- The company encourages a culture of collaboration, innovation, and continuous learning
- Twilio fosters a diverse and inclusive work environment, with a strong commitment to work-life balance
Self-Assessment Questions:
- Do you align with Twilio's company values, particularly around inclusivity, collaboration, and customer focus?
- Are you comfortable working in a remote-first environment, with a strong focus on results and outcomes?
- Do you have experience working with cross-functional teams and influencing stakeholders at all levels of an organization?
ASSUMPTION: Twilio's company values and work style make it an attractive option for candidates seeking a remote-first work environment, a strong focus on results and outcomes, and a commitment to collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and problem-solving skills, which may be challenging for candidates without relevant experience
- Twilio's fast-paced and innovative environment may present challenges for candidates who prefer a more stable and predictable work environment
- The role may require occasional travel, which may be challenging for candidates who prefer a fully remote work arrangement
- Twilio's strong focus on customer engagement and builder experiences may present challenges for candidates who prefer a more product-focused role
ASSUMPTION: Twilio's commitment to employee growth and development, as well as its strong focus on customer engagement and builder experiences, makes it an attractive option for candidates seeking to advance their careers in product marketing.
📈 Similar Roles Comparison
- This role is similar to other senior-level product marketing roles, but with a specific focus on Twilio's Platform and new builder experiences
- Twilio's strong focus on customer engagement and builder experiences sets this role apart from other product marketing roles in the industry
- This role offers ample opportunities for career progression within the product marketing team, as well as within Twilio's broader organization
ASSUMPTION: Twilio's commitment to employee growth and development, as well as its strong focus on customer engagement and builder experiences, makes it an attractive option for candidates seeking to advance their careers in product marketing.
📝 Sample Projects
- Developing a go-to-market strategy for a new Twilio product or feature
- Creating compelling messaging and positioning for Twilio's Platform and new builder experiences
- Leading a cross-functional product launch, including marketing, Product, Sales Enablement, GTM, and Support teams
- Conducting customer research and user interviews to inform product development and marketing strategies
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role, but the specific projects may vary based on the candidate's skills, experience, and the company's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical product development lifecycle at Twilio and how this role fits into that process?
- How does Twilio support the professional growth and development of its employees, particularly in the product marketing team?
- Can you describe Twilio's approach to remote work and how the company fosters a strong sense of connection and collaboration among its employees?
- How does Twilio measure the success of its product marketing efforts, and how does this role contribute to those metrics?
- Can you describe Twilio's approach to customer engagement and how this role contributes to that strategy?
ASSUMPTION: These key questions are designed to help candidates better understand Twilio's approach to product marketing, as well as the specific requirements and expectations of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Twilio's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and experience with product marketing
- Follow up with Twilio after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
