Feedzai, a leading AI/ML FinTech company, is seeking a Principal Product Marketing Manager to drive demand for its fraud and financial crime products. This role involves cross-functional collaboration with marketing, product management, engineering, sales, and customer success teams. Key aspects include:
1. Defining and executing marketing programs to drive demand for Feedzai's products.
2. Managing go-to-market strategies and delivering sales enablement assets.
3. Crafting compelling value-driven messaging that demonstrates Feedzai's advancements and problem-solving capabilities.
4. Supporting the feedback loop between Feedzai teams and the market by gathering insights and optimizing the roadmap.
ASSUMPTION: This role requires a strategic thinker who can also work tactically to drive projects to successful completion. Strong communication skills and the ability to operate at both strategic and tactical levels are crucial for this position.
📋 Key Responsibilities
- Product Marketing Strategy: Develop and execute go-to-market strategies for Feedzai's product lines, working closely with cross-functional teams.
- Sales Enablement: Create and deliver sales enablement assets, such as pitch decks and solution sheets, to support customer acquisition.
- Competitive Intelligence: Conduct market research and deliver competitive intelligence, including battlecards and deep dive decks.
- Value Proposition Development: Craft compelling value propositions that demonstrate Feedzai's unique selling points and address customer pain points.
- Market Insights: Gather insights from customers and analysts, and socialize them with team leaders to optimize the roadmap and pipeline build motions.
ASSUMPTION: This role requires a strong understanding of B2B marketing, competitive analysis, and the ability to translate complex product features into customer-centric value propositions.
🎯 Required Qualifications
- Education: Bachelor's Degree or equivalent professional qualification.
- Experience: 5+ years of experience in a B2B product marketing role, ideally in fintech, or operational experience in fraud and financial crime prevention at a bank or fintech.
- Required Skills:
- Strategic thinking and planning
- Strong communication and presentation skills
- Ability to operate at both strategic and tactical levels
- Proven problem-solving skills
- Ability to follow and iterate on established processes
- Preferred Skills:
- Experience with AI/ML technologies
- Familiarity with the financial crime and fraud prevention landscape
- Knowledge of marketing automation tools and CRM systems
ASSUMPTION: Candidates with a strong background in B2B product marketing or relevant operational experience in fraud prevention will be well-suited for this role. A solid understanding of AI/ML technologies and the financial crime landscape is a plus.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Principal Product Marketing Manager in Toronto with 5-10 years of experience)
- Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Professional development opportunities
- Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Principal Product Marketing Manager in Toronto with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Feedzai operates in the AI/ML FinTech industry, focusing on financial crime prevention and fraud management for financial institutions.
- Company Size: Medium (501-1,000 employees)
- Founded: 2011
- Company Description: Feedzai is the world's first end-to-end financial crime prevention platform, protecting people and payments with AI-native solutions that stop fraud and financial crime. Leading financial institutions trust Feedzai to manage critical risk and compliance processes, safeguarding trillions of dollars of transactions while improving the customer experience and protecting the privacy of everyday users.
- Company Specialties: Big Data, Real-time Data Processing, Fraud Prevention, Large Scale Data Processing, Event Processing, Business Intelligence, Operational Intelligence, Hadoop Integration, Cassandra Integration, Analytics, Predictive Modeling, SaaS, Transaction Fraud, KYC, Artificial Intelligence, Machine Learning.
📊 Role Analysis
- Career Level: Mid-Senior level (5-10 years of experience)
- Reporting Structure: This role reports directly to the Vice President of Marketing.
- Work Arrangement: Remote OK, with the option to work on-site at the Toronto office.
- Growth Opportunities:
- Potential career progression to a Director or VP of Product Marketing role.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a leadership position within the marketing team.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote OK with an on-site option in Toronto)
- Office Location(s): Toronto, Ontario, Canada
- Geographic Context: Toronto is a multicultural city with a vibrant tech industry, offering a high quality of life with affordable living costs compared to other major North American cities.
- Work Schedule: Flexible work arrangements with a focus on results and outcomes.
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen with the HR team 3. In-depth interviews with the hiring manager and cross-functional team members 4. Final round interview with the VP of Marketing
- Key Assessment Areas: Strategic thinking, communication skills, product marketing expertise, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your competitive intelligence and value proposition development work.
- Research Feedzai's products, market position, and competition to demonstrate your understanding of the role and industry.
ASSUMPTION: Proficiency in marketing automation tools, CRM systems, and product marketing software is essential for this role. Familiarity with AI/ML technologies is a plus.
👔 Cultural Fit Considerations
- Company Values: Mastery, Autonomy, and Purpose (MAP)
- Work Style: Collaborative, data-driven, and results-focused
- Self-Assessment Questions:
- How do you align with Feedzai's MAP values?
- How comfortable are you working in a hybrid or remote work environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates who embody Feedzai's MAP values and thrive in a collaborative, data-driven work environment will be a strong fit for this role.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, dynamic environment.
- Keeping up with the latest trends and developments in AI/ML technologies and the financial crime landscape.
- Collaborating effectively with cross-functional teams across different time zones.
📈 Similar Roles Comparison
- Product Marketing Manager (Fintech): This role focuses more on driving demand and customer acquisition for Feedzai's products, while a general Product Marketing Manager role in fintech may have a broader scope, including product positioning and messaging for multiple product lines.
- Senior Marketing Manager (Financial Crime/Fraud Prevention): This role requires a strong understanding of financial crime and fraud prevention, while a Senior Marketing Manager role in a related field may have a broader focus on marketing strategy and execution across multiple product lines or business units.
- Career Path: This role offers a clear path to advancement within the marketing team, with the potential to progress to a Director or VP of Product Marketing role.
ASSUMPTION: This role is well-suited for candidates with a strong background in B2B product marketing or relevant operational experience in fraud prevention, seeking to advance their career in the AI/ML FinTech industry.
📝 Sample Projects
- Developing a competitive battlecard to differentiate Feedzai's products from competitors in the financial crime prevention space.
- Creating a value proposition framework that resonates with target customers, highlighting Feedzai's unique selling points and addressing their pain points.
- Conducting market research and customer interviews to gather insights and inform product roadmap decisions.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Principal Product Marketing Manager role, focusing on competitive analysis, value proposition development, and market research.
❓ Key Questions to Ask During Interview
- How does this role fit into Feedzai's overall marketing strategy and roadmap?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Feedzai support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the financial crime prevention landscape, and how does Feedzai address them?
- How does Feedzai foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for growth.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.feedzai.com/job_description?gh_jid=6896027).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of your competitive intelligence and value proposition development work.
4. Research Feedzai's products, market position, and competition to demonstrate your understanding of the role and industry.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
