📌 Core Information
🔹 Job Title: Principal Product Marketing Manager, Competitive Intelligence
🔹 Company: Carta
🔹 Location: Seattle, WA
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Own competitive analysis for Carta's competitor set
- Anticipate and communicate changes in the competitive landscape
- Integrate competitive data to build messaging and content for market wins
- Leverage strong analytical and critical-thinking skills to produce competitive research
- Collaborate with cross-functional teams to infuse competitive positioning into product launches and sales strategies
ASSUMPTION: This role requires a deep understanding of competitive landscapes and the ability to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Own competitive analysis for Carta's competitor set
✅ Anticipate and communicate changes in the competitive landscape
✅ Integrate competitive data to build messaging and content for market wins
✅ Leverage strong analytical and critical-thinking skills to produce competitive research
✅ Collaborate with cross-functional teams to infuse competitive positioning into product launches and sales strategies
✅ Engage directly with customers to understand and synthesize competitive positioning
✅ Leverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
✅ Support high-touch sales deals and competitive situations with customers
✅ Deliver regular insights for company-wide briefings and department-specific updates
✅ Demonstrate executive presence and ability to deliver compelling presentations to diverse audiences
ASSUMPTION: This role requires a strong focus on competitive analysis and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8+ years of experience in a Competitive Intelligence role in the B2B SaaS space, preferably in fintech
Required Skills:
- Proven experience in competitive analysis and market research
- Strong analytical and critical-thinking skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proficient in data analysis and visualization tools
Preferred Skills:
- Experience with competitive intelligence tools and platforms
- Familiarity with the private equity and venture capital industries
- Proficiency in SQL or other data querying languages
ASSUMPTION: A strong background in competitive intelligence and market research is essential for success in this role. Experience in the fintech industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $190,000 - $237,500 salary in Seattle, WA
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the Seattle area. Final offers may vary based on candidate experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private equity and venture capital markets
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: 2012, with a history of steady growth and expansion in the private capital markets
Company Description:
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity, and private credit
- Carta's fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity
- Trusted by more than 40,000 companies, Carta helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Public Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta's focus on private capital markets and its extensive client base make it a strong player in the software development industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing team and the company
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, sales, and customer success
Work Arrangement: On-site, with the opportunity for hybrid or remote work in the future
Growth Opportunities:
- Advancement within the marketing team, such as senior roles or management positions
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and perks
Office Location(s): 316 2nd Ave S, Seattle, Washington 98104, US
Geographic Context:
- Seattle is a vibrant, tech-focused city with a strong job market and ample opportunities for professional growth
- The office is located in the downtown area, with easy access to public transportation and nearby amenities
- Seattle offers a diverse range of cultural attractions, outdoor activities, and dining options
Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity for remote work
ASSUMPTION: The Seattle office provides a dynamic and collaborative work environment, with ample opportunities for professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- On-site or virtual interview with the hiring manager and a cross-functional panel
- Final interview with the Head of Product Marketing or another senior leader
- Offer and onboarding
Key Assessment Areas:
- Competitive intelligence skills and experience
- Analytical and critical-thinking skills
- Communication and presentation skills
- Cultural fit and alignment with Carta's values
Application Tips:
- Highlight relevant experience in competitive intelligence and market research
- Include specific examples of how you've analyzed competitive landscapes and translated data into actionable insights
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work effectively with cross-functional teams
ATS Keywords: Competitive Analysis, Market Research, Product Marketing, Sales Support, Data Analysis, Operational Support, Market Research, Presentation Skills, Critical Thinking, Executive Presence, Customer Engagement, Value Proposition, Differentiation, GTM Strategy, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's competitive intelligence skills, analytical abilities, and cultural fit with Carta's values and work environment.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Competitive intelligence tools and platforms (e.g., SimilarWeb, SEMrush, Datanyze)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Proficiency in data analysis and visualization tools is essential for success in this role. Experience with competitive intelligence tools and platforms is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- One team: We succeed together
- Innovation: We embrace change and continuous learning
- Integrity: We act with honesty and transparency
- Inclusion: We foster an environment where everyone can thrive
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve our goals
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly to changing market conditions and customer needs
- Customer-focused: We prioritize the needs and preferences of our customers
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and competitive landscapes?
- Can you provide an example of a time when you successfully analyzed a competitive landscape and translated data into actionable insights?
- How do you work effectively with cross-functional teams to achieve shared goals?
ASSUMPTION: Success in this role requires a strong cultural fit with Carta's values and work environment, as well as a customer-centric mindset and a collaborative work style.
⚠️ Potential Challenges
- Managing a high volume of data and information from various sources
- Keeping up with rapid changes in the competitive landscape and market dynamics
- Balancing the need for in-depth analysis with the need for quick decision-making and execution
- Effectively communicating complex findings and insights to diverse audiences
ASSUMPTION: These challenges can be mitigated with strong analytical skills, effective time management, and a focus on prioritizing and communicating key insights.
📈 Similar Roles Comparison
- Compared to other competitive intelligence roles, this position places a greater emphasis on collaboration with cross-functional teams and the integration of competitive data into product launches and sales strategies
- In the private equity and venture capital industries, competitive intelligence plays a critical role in helping firms make informed investment decisions and maintain a competitive edge
- Career progression in this role may involve moving into senior product marketing roles or transitioning into other areas of the business, such as product management or sales
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team and the broader organization, as well as the chance to make a significant impact on Carta's competitive positioning and market success.
📝 Sample Projects
- Conducting a comprehensive analysis of Carta's top competitors, including their product offerings, pricing strategies, and market positioning
- Developing a competitive battle card that outlines Carta's strengths, weaknesses, opportunities, and threats relative to its competitors
- Creating a competitive landscape report that summarizes key trends, market dynamics, and competitive threats in the private equity and venture capital industries
ASSUMPTION: These sample projects illustrate the types of competitive intelligence and market research initiatives that the successful candidate will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the competitive landscape for Carta's products and services, and how this role will contribute to our understanding of that landscape?
- How does the marketing team at Carta collaborate with other departments, such as product and sales, to infuse competitive positioning into our go-to-market strategies?
- What are the most pressing competitive challenges facing Carta, and how can this role help address them?
- How does Carta support the professional development and growth of its employees, particularly within the marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help the candidate better understand the competitive landscape, the role's priorities, and the opportunities for growth and development within the marketing team and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/carta/jobs/6574544003
- Tailor your resume and cover letter to highlight your relevant experience in competitive intelligence and market research
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work effectively with cross-functional teams
- If selected for an on-site or virtual interview, come prepared with questions about the role, the team, and the company
- Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
