📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: nCino, Inc.
🔹 Location: Wilmington, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing efforts for nCino's solutions, focusing on Consumer Banking and Analytics
- Collaborating with various teams to drive revenue generation and support product development strategies
- Conducting market research and competitive analysis to inform strategic product and marketing decisions
- Developing messaging frameworks and sales enablement materials
- Managing a team of product marketers
ASSUMPTION: This role requires a strong understanding of the financial services industry, with a focus on consumer banking and analytics. The ideal candidate will have experience in product marketing for a B2B SaaS company and be eager to transform financial services using AI and analytics.
📋 Key Responsibilities
✅ Develop a strong understanding of nCino’s comprehensive solutions to become knowledgeable about product-market fit, overall differentiation, and the application of AI and analytics
✅ Support nCino's annual revenue goals while contributing to Product Marketing's KPIs related to Consumer Solution adoption and utilization
✅ Channel the voice of the customer by understanding the pain points and aspirations of various banking segments and roles, translating these into actionable content and output that drives revenue generation
✅ Research and analyze market opportunities for Consumer Solution expansion in the global financial services industry
✅ Collaborate with Product Management to support the multi-year roadmap for nCino's Consumer Solution, integrating analytics and AI
✅ Lead go-to-market efforts for nCino sales, marketing, and product development teams
✅ Support the development of messaging frameworks for solution themes, mapping out the key topics and problems our target audience faces and the AI-driven solutions that nCino can and should provide
✅ Conduct competitive and market research to identify trends, differentiators, and opportunities in the Consumer and Analytics space for nCino
✅ Build understanding of our customers and the market by conducting primary qualitative and quantitative research and competitive analyses that inform strategic product and marketing decisions
✅ Support project planning, timelines, and communication among team members to ensure the successful execution of research initiatives
✅ Identify, maintain and update market research claims, ensuring accuracy for use in product marketing collateral
✅ Track insights and analyze key product marketing metrics for optimization and organizational value
✅ Work alongside Sales to increase conversion rates through continuous improvement of product messaging, demos, sales enablement, and competitive win/loss insights
ASSUMPTION: This role requires strong project management, presentation, and communication skills. The ideal candidate will be able to work with a variety of teams, gather input, synthesize feedback, and coordinate efforts across multiple areas of business.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, Data Science, or an equivalent combination of experience
Experience: 8+ years of experience in a Marketing role, with a focus on B2B SaaS, and 2+ years of experience in a Product Marketing role, preferably in Financial Services
Required Skills:
- Strong aptitude for distilling complex technical differentiators into simple stories that resonate with the customer base
- Ability to execute qualitative and quantitative research initiatives with guidance
- Ability to motivate yourself and others, prioritize your own work, and adapt and thrive in a dynamic team environment
- Strong project management and presentation skills
- Ability to work with a variety of teams, gather input, synthesize feedback, and coordinate efforts across multiple areas of business
- Experience conducting market and competitive analyses to inform corporate strategies and campaigns
- Knowledge of banking and FinTech industry trends and ability to integrate that knowledge into our product and marketing strategy
Preferred Skills:
- Product Marketing experience for an AI-Driven FinTech Company
- Prior functional experience in consumer banking
- Master's degree in Business Administration, Marketing, Data Science, or Research
- International or Global Marketing experience
ASSUMPTION: While a Master's degree is preferred, a relevant Bachelor's degree with equivalent experience will also be considered.
💰 Compensation & Benefits
Salary Range: $110,000.00 - $187,000.00 per year
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Employee assistance program
- Paid time off and holidays
Working Hours: Full-time, 40 hours per week. This role requires 10 percent travel.
ASSUMPTION: The salary range provided is based on relative market data and alignment with nCino's compensation philosophy. The range reflects the minimum and maximum of the pay range for each job posting and takes into consideration multiple factors including knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with their internal practices and external market movement.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud banking software, bank operating systems, banking regulation and compliance, and loan origination
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for career growth and collaboration while maintaining a dynamic and entrepreneurial environment
Founded: 2012. nCino has grown rapidly since its founding, becoming a trusted platform for financial institutions worldwide
Company Description:
- nCino (NASDAQ: NCNO) is powering a new era in financial services by helping financial institutions digitize and reengineer business processes to boost efficiencies and create better banking experiences
- With over 1,800 customers worldwide, nCino has developed a trusted platform of best-in-class, intelligent solutions that integrate artificial intelligence and actionable insights
- nCino is committed to creating an inclusive environment where all perspectives and experiences are welcome, and employees feel they can come to work as their true selves
Company Specialties:
- Cloud Banking Software
- Bank Operating System
- Banking Regulation and Compliance
- Loan Origination
Company Website: ncino.com
ASSUMPTION: nCino's commitment to diversity, inclusion, and employee growth makes it an attractive place to work for individuals seeking a dynamic and supportive work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in product marketing within the financial services industry
Reporting Structure: The Principal Product Marketing Manager will report directly to the Senior Vice President of Product Marketing and will be responsible for leading a team of product marketers
Work Arrangement: This role is on-site, with 10 percent travel required. nCino offers a flexible and collaborative work environment that supports work-life balance
Growth Opportunities:
- nCino's rapid growth and expansion provide ample opportunities for career advancement within the company
- The Principal Product Marketing Manager will have the opportunity to grow their team and contribute to the company's overall success
- This role offers the chance to work closely with various teams, gaining exposure to different aspects of the business and developing a well-rounded skill set
ASSUMPTION: The Principal Product Marketing Manager will play a critical role in nCino's continued success and will have the opportunity to make a significant impact on the company's growth and expansion.
🌍 Location & Work Environment
Office Type: nCino's headquarters is a modern, collaborative workspace that fosters innovation and creativity
Office Location(s): 6770 Parker Farm Drive, Suite 200, Wilmington, NC 28405, US
Geographic Context:
- Wilmington, North Carolina, is a coastal city with a mild climate, offering a high quality of life with affordable housing, excellent schools, and a vibrant cultural scene
- The area is home to a growing tech industry, with nCino being one of the leading tech companies in the region
- Wilmington is conveniently located near major cities such as Raleigh and Charlotte, providing easy access to additional cultural and professional opportunities
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available for qualified employees
ASSUMPTION: Wilmington, North Carolina, offers a unique blend of coastal living, a thriving tech industry, and a high quality of life, making it an attractive location for professionals seeking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Senior Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Industry knowledge and trends
- Market research and analysis skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with nCino's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of nCino's products and the financial services industry in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research nCino's products, company culture, and industry trends to show your enthusiasm and preparation for the role
ATS Keywords: Product Marketing, B2B SaaS, Financial Services, AI, Analytics, Market Research, Product Management, Sales Enablement, Competitive Analysis, Customer Insights, Messaging Frameworks, Collaboration, Data Analysis, Presentation Skills, Marketing Collateral Development, Consumer Banking
ASSUMPTION: nCino's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketo
- Salesforce
- Tableau
- SurveyMonkey
- Zoom
ASSUMPTION: The Principal Product Marketing Manager will be expected to have proficiency in relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and entrepreneurial
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to feedback
- Committed to continuous learning and growth
Self-Assessment Questions:
- How do you align with nCino's customer-centric approach, and how have you demonstrated this in your previous roles?
- Describe your experience working in a dynamic, collaborative environment, and how have you contributed to the success of your teams?
- How do you approach continuous learning and growth, and how have you applied this to your professional development?
ASSUMPTION: nCino's culture values diversity, inclusion, and collaboration, and the Principal Product Marketing Manager should be able to thrive in this environment and contribute to the company's success.
⚠️ Potential Challenges
- The Principal Product Marketing Manager will be expected to hit the ground running and contribute to nCino's revenue goals from day one
- This role requires strong project management skills and the ability to balance multiple priorities and deadlines
- The financial services industry is dynamic and rapidly evolving, requiring the Principal Product Marketing Manager to stay up-to-date with industry trends and best practices
- The on-site work arrangement may require occasional travel, which could be challenging for candidates with personal or family commitments
ASSUMPTION: The Principal Product Marketing Manager will need to be proactive, adaptable, and committed to continuous learning to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on consumer banking and analytics, requiring a strong understanding of AI and data-driven decision-making
- The financial services industry is unique, with its own set of regulations, compliance requirements, and competitive dynamics
- Career paths in product marketing can vary depending on the industry and company size, with opportunities for growth and advancement in both product marketing and related fields
ASSUMPTION: The Principal Product Marketing Manager should have a strong understanding of the financial services industry and be prepared to adapt their skills and knowledge to this unique environment.
📝 Sample Projects
- Developing a comprehensive messaging framework for nCino's Consumer Solution, highlighting the key topics and problems faced by target banking segments and the AI-driven solutions that nCino can provide
- Conducting a competitive analysis of the consumer banking and analytics space, identifying trends, differentiators, and opportunities for nCino's growth and expansion
- Leading a market research initiative to understand the pain points and aspirations of various banking segments and roles, translating these insights into actionable content and output that drives revenue generation
ASSUMPTION: These sample projects illustrate the types of initiatives the Principal Product Marketing Manager will be expected to lead, requiring strong market research, analysis, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the multi-year roadmap for nCino's Consumer Solution and how this role will contribute to its development and success?
- How does nCino's team structure support collaboration and information sharing across departments, and how will this role facilitate cross-functional communication and coordination?
- What are the key challenges and opportunities facing nCino in the consumer banking and analytics space, and how can this role help address them?
- How does nCino support the growth and development of its employees, and what opportunities are available for career advancement within the company?
- What is the company's approach to work-life balance, and how does this role accommodate flexible scheduling and remote work arrangements?
ASSUMPTION: Asking these questions during the interview process will help the Principal Product Marketing Manager understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of nCino's products and the financial services industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research nCino's products, company culture, and industry trends to show your enthusiasm and preparation for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
