- Job Title: Principal Product Marketing Manager
- Company: Lokalise
- Location: Remote role Europe (United Kingdom, Latvia, Spain, Germany, Denmark, Poland, Portugal, Ireland)
- Job Type: Full-time
- Category: Translation and Localization
- Date Posted: April 23, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (specific countries only)
🚀 Job Overview
Lokalise is seeking a Principal Product Marketing Manager to join their Product team and lead go-to-market efforts. This role involves evolving the company's positioning strategy, creating impactful go-to-market plans, and measuring post-launch impact. The ideal candidate will have a deep understanding of customer needs and collaborate effectively with cross-functional teams.
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively in a remote, international team.
📋 Key Responsibilities
- 🎯 Evolve our Positioning Strategy: Refine and enhance Lokalise's unique value proposition and messaging to resonate with target audiences.
- 🎯 Understand Customer Needs: Develop a deep understanding of customer personas and how Lokalise's products solve their problems.
- 🎯 Collaborate with Stakeholders: Work closely with product, marketing, sales, and other teams to build and execute go-to-market strategies.
- 🎯 Create Compelling Assets: Collaborate with creative teams to develop product marketing assets for various channels and audiences.
- 🎯 Define Goals and Measure Impact: Set clear objectives, coordinate product launches, and analyze post-launch results to optimize future initiatives.
- 🎯 Stay Updated on Market Trends: Monitor market trends and the competitive landscape to identify opportunities and contribute to product strategy.
- 🎯 Coach and Upskill Team Members: Provide guidance and support to help other team members grow professionally.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- 🎓 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 🕒 Experience: 5+ years of senior product marketing experience in B2B SaaS.
- 🛠️ Required Skills:
- Proven expertise in marketing complex products to both technical and non-technical buyers.
- Experience leading B2B go-to-market strategy for multiple products.
- Strong written and verbal communication skills with various stakeholders.
- Excellent organizational and dependency management skills.
- Ability to work effectively in a remote, international team.
🎯 Preferred Qualifications
- 🛠️ Preferred Skills:
- Experience in the localization industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Candidates with experience in the localization industry may have a competitive advantage.
💰 Compensation & Benefits
- 💰 Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and industry standards)
- 🎁 Benefits:
- Competitive salary and employee stock options plan.
- Fully remote and flexible working hours.
- Co-working budget.
- Flexible vacation policy.
- Equipment budget to set up your home office.
- Learning & Development program.
- Health insurance.
- Wellness benefits.
- Great startup atmosphere, team spirit, and team events.
ASSUMPTION: The provided salary range is an AI-estimate and may vary based on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Translation and Localization
- 🏢 Company Size: 201-500 employees
- 🏢 Founded: 2017
- 🏢 Company Description: Lokalise is an AI-powered translation and localization platform that automates workflows, integrates with over 60 tools, and helps product teams launch multilingual products 10x faster and at 80% lower cost. Trusted by thousands of businesses across over 100 countries, Lokalise empowers more than 25 million people worldwide to use diverse services in their native languages.
- 🏢 Company Specialties: API, Startup, Web Development, mobile app localization, game localization, localization, i18n, localization management, and translation management.
📊 Role Analysis
- 🌟 Career Level: Senior-level role with significant strategic impact.
- 🌟 Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with Product Managers, Sales, and Customer Experience teams.
- 🌟 Work Arrangement: Fully remote, with the requirement to reside and have the legal right to work in one of the specified European countries.
- 🌟 Growth Opportunities: Potential to grow into a leadership role as the company expands and the team grows.
🌍 Location & Work Environment
- 🏢 Office Type: Fully remote, with no physical office requirement.
- 🏢 Office Location(s): N/A (fully remote)
- 🌍 Geographic Context: The specified European countries offer diverse cultural contexts and time zones, requiring effective communication and collaboration skills.
- 🕒 Work Schedule: Flexible working hours, with a focus on results and delivery.
💼 Interview & Application Insights
- 📌 Typical Process: 1. Online application submission. 2. Phone/Video screen with the hiring manager. 3. Technical assessment. 4. Final interview with senior leadership.
- 📌 Key Assessment Areas: Product marketing strategy, go-to-market planning, communication skills, and cultural fit.
- 📌 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your past go-to-market strategies and their outcomes.
- Familiarize yourself with Lokalise's platform and understand their unique value proposition.
🛠️ Tools & Technologies
- 🛠️ Tools: Marketing automation tools, CRM systems, project management software, and collaboration platforms.
- 🛠️ Technologies: Familiarity with AI-powered translation and localization platforms is a plus.
👔 Cultural Fit Considerations
- 🏢 Company Values: Inclusion, equal opportunities, and a culture of collaboration.
- 🏢 Work Style: Remote, international team with a focus on results and delivery. Strong communication and collaboration skills are essential.
⚠️ Potential Challenges
- 🌟 Challenge 1: Managing multiple projects and stakeholders simultaneously in a remote, international team.
- 🌟 Challenge 2: Keeping up with market trends and the competitive landscape in the fast-paced localization industry.
- 🌟 Challenge 3: Balancing the need for strategic thinking with the day-to-day execution of go-to-market plans.
📈 Similar Roles Comparison
- 🌟 Comparison Point 1: This role is more strategic and focused on go-to-market planning than traditional product marketing roles, which may involve more day-to-day execution.
- 🌟 Comparison Point 2: The localization industry is unique, with its own set of challenges and opportunities. Familiarity with this industry can be a significant advantage.
- 🌟 Comparison Point 3: This role offers the opportunity to work with a diverse range of products and teams, providing a broad range of growth opportunities.
📝 Sample Projects
- 📝 Project Example 1: Developing a go-to-market strategy for a new feature release, including positioning, messaging, and launch planning.
- 📝 Project Example 2: Conducting market research to understand customer needs and preferences, and using that information to inform product development and marketing strategies.
- 📝 Project Example 3: Collaborating with sales and customer success teams to develop targeted campaigns and materials to drive adoption and retention.
❓ Key Questions to Ask During Interview
- 💭 Question 1: Can you describe the current go-to-market strategy for Lokalise's core products, and how this role would contribute to its evolution?
- 💭 Question 2: How does Lokalise support the professional development and growth of its product marketing team members?
- 💭 Question 3: Can you provide an example of a successful go-to-market strategy implemented by Lokalise, and what role did the product marketing team play in its execution?
- 💭 Question 4: How does Lokalise measure the success of its go-to-market strategies, and what metrics does the company prioritize?
- 💭 Question 5: Can you describe the team structure and dynamics within the product marketing team, and how this role would fit into that structure?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://app.lokalise.com/signup).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your past go-to-market strategies and their outcomes.
- Familiarize yourself with Lokalise's platform and understand their unique value proposition.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
