📌 Core Information
🔹 Job Title: Principal Product Marketing Manager - Frame.io
🔹 Company: Adobe
🔹 Location: San Francisco, San Jose, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for Frame.io products
- Crafting compelling product messaging and positioning
- Defining pricing and packaging strategies
- Collaborating cross-functionally with product, marketing, and design teams
- Conducting market research and monitoring competitive trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in product marketing or a related field.
📋 Key Responsibilities
✅ Drive launch strategies and messaging for product releases, collaborating across marketing, studio, and design teams
✅ Define pricing and packaging strategies aligned with evolving capabilities and customer segments
✅ Own and evolve product positioning and value propositions across key channels
✅ Monitor market shifts and competitive trends to inform go-to-market strategy
✅ Influence product roadmap through customer insight and market research
✅ Develop customer campaigns and highlight success stories that showcase real-world value
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and execution of marketing campaigns.
🎯 Required Qualifications
Education: BA/BS Degree in Marketing, Business preferred
Experience: 15+ years of experience in Product Marketing or equivalent practical experience.
Required Skills:
- Strategic leadership and ownership of complex marketing initiatives
- Strong cross-functional collaboration, especially with product and creative teams
- Skill in building clear, engaging narratives for diverse audiences
- Data-savvy mindset to guide decisions and measure results
- Familiarity with creative tools or workflows (video post-production and design are a plus)
- A collaborative, open-minded approach to feedback and iteration
Preferred Skills:
- Experience with Adobe products or Frame.io
- Background in the creative industry or software development
ASSUMPTION: Candidates with a strong strategic mindset, excellent communication skills, and relevant experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $141,200 - $249,700 annually (based on U.S. geographic markets)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on Adobe's stated pay ranges for this role. Benefits may include health insurance, retirement plans, and other perks common to the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Global)
Founded: 1982
Company Description:
- Adobe is the global leader in digital media and digital marketing solutions.
- Its creative, marketing, and document solutions empower everyone to bring digital creations to life.
- Adobe is committed to creating exceptional employee experiences and equal opportunity.
Company Specialties:
- Software
- Creative Cloud
- Digital Marketing
- Web Experience Management
- Digital Media
- Creative Suite
- Digital Publishing
- Photoshop
- Online Analytics
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe is a well-established, global company with a strong focus on digital media and marketing solutions. Its size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: This role reports to the Senior Director of Product Marketing, Frame.io.
Work Arrangement: Remote OK, with potential for on-site collaboration with cross-functional teams.
Growth Opportunities:
- Potential to influence the product roadmap and shape the future of Frame.io.
- Opportunities to collaborate with and learn from experienced marketing and product teams.
- Possibility to take on additional responsibilities or move into a leadership role as the company grows.
ASSUMPTION: This role offers significant growth opportunities, both in terms of influencing the product and advancing one's career within Adobe.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): San Francisco, San Jose, New York
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and high cost of living.
- San Jose: Home to many tech companies, with a mix of urban and suburban living options.
- New York: A global hub for finance, media, and technology, with a fast-paced work environment.
Work Schedule: Standard business hours, with flexibility for cross-timezone collaboration.
ASSUMPTION: The work environment for this role is likely to be dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen with a member of the HR team or a hiring manager.
- In-depth interview with the hiring manager and/or other team members.
- Case study or presentation to assess strategic thinking and communication skills.
- Final interview with the Senior Director of Product Marketing, Frame.io.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cross-functional collaboration and teamwork.
- Understanding of Adobe's products and the creative industry.
Application Tips:
- Highlight relevant experience and achievements in product marketing or a related field.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare a case study or presentation that demonstrates your ability to drive go-to-market strategy and craft compelling product messaging.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Pricing Strategy, Cross-Functional Collaboration, Customer Insight, Market Research, Campaign Development, Creative Workflows
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing strategic thinking, communication skills, and relevant experience.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, etc.)
- Frame.io platform
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with Adobe's creative tools and the Frame.io platform is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Growth-oriented
Work Style:
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong strategic mindset and excellent communication skills?
ASSUMPTION: Adobe values a culture of inclusivity, collaboration, and innovation. Candidates who align with these values and work styles are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Collaborating effectively with cross-functional teams, including product and design teams.
- Adapting to changes in product roadmaps and market trends.
- Balancing strategic planning with day-to-day execution of marketing campaigns.
ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating effectively with diverse teams, and adapting to changes in the market and product roadmap.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to shape the go-to-market strategy for a fast-growing product within a global tech company.
- Industry-specific context: The creative industry is dynamic and evolving, with a strong focus on digital experiences and collaboration.
- Career path comparison: This role offers a clear path to senior leadership within Adobe's product marketing organization.
ASSUMPTION: This role offers a unique opportunity to influence the go-to-market strategy for a fast-growing product within a global tech company, with clear career growth potential.
📝 Sample Projects
- Developing a go-to-market strategy for a new Frame.io feature, including positioning, pricing, and launch plan.
- Conducting market research to assess customer needs and competitive trends in the creative industry.
- Crafting compelling product messaging and value propositions for Frame.io's key channels.
ASSUMPTION: These sample projects reflect the strategic and cross-functional nature of this role, with a focus on driving go-to-market strategy and crafting compelling product messaging.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Adobe and Frame.io?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Adobe support the growth and development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Adobe foster a culture of inclusivity and collaboration?
ASSUMPTION: These questions are designed to assess the strategic context of the role, the expectations for the first few months, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a case study or presentation that demonstrates your ability to drive go-to-market strategy and craft compelling product messaging.
- Follow up with the hiring manager or HR representative within one week of submitting your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
