📌 Core Information
🔹 Job Title: Principal Product Partnerships Manager
🔹 Company: Branch Metrics
🔹 Location: Remote - CO
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (CO, TX, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling strategic technology partnerships to extend Branch’s platform and enhance customer outcomes.
- Collaborating with cross-functional teams to scope, prioritize, and execute integrations with key partners.
- Serving as an internal expert on partner capabilities and market trends to inform product roadmaps and customer value.
- Representing Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms.
ASSUMPTION: This role requires a high level of strategic thinking, technical acumen, and cross-functional collaboration to succeed.
📋 Key Responsibilities
✅ Strategic Partnership Development: Identify, evaluate, and prioritize new technology partners aligned with Branch’s business and product strategy. Help define the long-term vision for Branch’s product partnerships ecosystem and identify opportunities for differentiation.
✅ Integration Management: Collaborate with product and engineering teams to define integration requirements, development timelines, and success metrics.
✅ Partner Lifecycle Ownership: Manage the partner lifecycle from initial technical scoping through go-to-market enablement and post-launch success.
✅ Industry Representation: Represent Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe).
✅ Market Analysis: Stay informed about industry trends, emerging technologies, and competitive landscape to inform partnership strategies.
✅ Cross-functional Collaboration: Work closely with internal teams to ensure partner integrations align with Branch’s product roadmap and customer needs.
✅ Internal Partner Advisor: Serve as a technical and strategic advisor on partner capabilities, internally and externally.
ASSUMPTION: This role requires a deep understanding of adtech/martech platforms, strong technical acumen, and excellent interpersonal skills to communicate effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, or a related discipline).
Experience: 10+ years of experience in product partnerships, technical partnerships, or partner engineering, preferably within martech, adtech, or mobile ecosystems.
Required Skills:
- Deep understanding of adtech/martech platforms, especially attribution, analytics, audience segmentation, identity resolution, and privacy frameworks (e.g., SKAdNetwork, ATT, GAID/IDFA changes).
- Proven track record of successfully launching and scaling high-impact product integrations.
- Strong technical acumen and ability to communicate effectively with product and engineering teams.
- Strategic thinker with a bias for action and ownership.
- Excellent interpersonal skills; able to build trusted relationships with both internal teams and external partners.
- Experience working cross-functionally in fast-paced, product-led organizations.
Preferred Skills:
- Experience working with major platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe).
- Familiarity with Branch’s products and services.
ASSUMPTION: This role requires a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech.
💰 Compensation & Benefits
Salary Range: $200,000 to $250,000 USD per year (estimated, based on industry standards for the role, experience level, and location).
Benefits:
- Health and wellness programs
- Paid time off
- Retirement planning options
- Equity (available for qualifying positions)
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Branch Metrics operates in the software development industry, focusing on mobile marketing and deep linking solutions for growth-focused teams.
Company Size: Branch Metrics has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Branch Metrics was founded in 2014, giving it a solid history in the industry and a well-established product suite.
Company Description:
- Branch is on a mission to power impactful experiences in the connected world by providing software as a service for enterprise businesses to acquire, retain, and engage their users.
- The company offers linking and measurement solutions across all digital environments for flawless user journeys and foolproof campaign insights.
- Branch is an award-winning employer headquartered in Mountain View, CA, with world-class brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora as clients.
Company Specialties:
- Deep Linking
- Mobile Analytics
- Mobile Referral
- Mobile Install Attribution
- Mobile Growth
- Attribution
- Mobile Ecosystem
- Mobile Apps
- and Martech
Company Website: https://branch.io
ASSUMPTION: Branch Metrics is a well-established company with a strong focus on innovation and customer success in the mobile marketing and deep linking space.
📊 Role Analysis
Career Level: This role is at the principal or senior level, indicating a high degree of responsibility and strategic decision-making.
Reporting Structure: The Principal Product Partnerships Manager will likely report directly to the Head of Product Partnerships or a similar executive role.
Work Arrangement: This role is 100% remote in CO, with the option to work remotely in TX or CA. The role may require occasional travel for industry events and partner meetings.
Growth Opportunities:
- As Branch continues to grow, there may be opportunities for the Principal Product Partnerships Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and customer success creates an environment where high-performing employees can make a significant impact on the business.
- Branch's work with major brands and platforms provides ample opportunities for professional development and networking.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career.
🌍 Location & Work Environment
Office Type: Branch Metrics has a physical headquarters in Mountain View, CA, but this role is 100% remote and can be performed from the applicant's home or a co-working space.
Office Location(s): 1975 W El Camino Real, Suite 102, Mountain View, CA 94040, US
Geographic Context:
- The remote work arrangement allows for flexibility in the applicant's location, with the option to work from home or a co-working space in CO, TX, or CA.
- The company's headquarters in Mountain View, CA, places it in the heart of Silicon Valley, with easy access to tech industry events, networking opportunities, and other amenities.
- The remote work arrangement may require occasional travel for industry events and partner meetings.
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work. The specific work hours may be determined based on the applicant's location and time zone.
ASSUMPTION: The remote work arrangement provides flexibility for the applicant's location and work-life balance, while occasional travel may be required for industry events and partner meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with a recruiter or HR representative
- Technical interview with a member of the product or engineering team
- Final interview with the hiring manager or a panel of stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in adtech/martech platforms and integration management
- Strategic thinking and partnership development skills
- Excellent interpersonal and communication skills
- Alignment with Branch's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Branch's products and services, as well as the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your partnership development, integration management, and strategic thinking skills.
ATS Keywords: Product Partnerships, Technical Partnerships, Partner Engineering, Martech, Adtech, Mobile Advertising, Integration Management, Market Analysis, Cross-functional Collaboration, Strategic Thinking, Interpersonal Skills, B2B SaaS, Product Marketing
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Branch's proprietary platform and tools for mobile marketing and deep linking
- Adtech and martech platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe)
- Project management and collaboration tools (e.g., Asana, Jira, Slack)
- Data analysis and visualization tools (e.g., Tableau, Looker, Google Analytics)
ASSUMPTION: The Principal Product Partnerships Manager will need to be comfortable using Branch's proprietary platform and tools, as well as various adtech, martech, and project management tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Take your shot: Boldly take smart risks and seize opportunities to stay ahead.
- Hustle with heart: Prioritize impact over activity and own meaningful outcomes.
- Crush it together: Empathize with customers and deliver value for mutual success.
Work Style:
- Collaborative and cross-functional, with a focus on driving impact and delivering value.
- Fast-paced and dynamic, with a focus on innovation and continuous improvement.
- Remote-friendly, with a focus on results and work-life balance.
Self-Assessment Questions:
- Do you have a proven track record of successfully launching and scaling high-impact product integrations?
- Are you comfortable working cross-functionally in a fast-paced, product-led organization?
- Do you thrive in a collaborative and dynamic work environment, with a focus on driving impact and delivering value?
ASSUMPTION: Branch Metrics values candidates who are strategic thinkers, strong communicators, and collaborative team players, with a focus on driving impact and delivering value.
⚠️ Potential Challenges
- The role may require occasional travel for industry events and partner meetings, which could disrupt the applicant's work-life balance.
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role requires a high degree of strategic thinking, technical acumen, and cross-functional collaboration, which may be challenging for candidates with less experience in product partnerships, technical partnerships, or partner engineering.
- The remote work arrangement may present challenges in building and maintaining relationships with internal teams and external partners.
ASSUMPTION: The Principal Product Partnerships Manager role presents unique challenges and opportunities for growth and success, depending on the candidate's skills, experience, and work preferences.
📈 Similar Roles Comparison
- Compared to other product partnerships or technical partnerships roles, this role places a greater emphasis on strategic thinking, market analysis, and cross-functional collaboration.
- In the adtech/martech industry, this role is unique in its focus on extending Branch’s platform and enhancing customer outcomes through strategic technology partnerships.
- Career-wise, this role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities or move into a leadership role.
ASSUMPTION: This role is unique in its focus on strategic technology partnerships and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a strategic partnership plan with a major platform (e.g., Meta, Google, TikTok) to extend Branch’s platform and enhance customer outcomes.
- Managing the partner lifecycle for a key integration, from initial technical scoping through go-to-market enablement and post-launch success.
- Conducting market analysis and providing insights to inform partnership strategies and product roadmaps.
ASSUMPTION: These sample projects illustrate the strategic thinking, technical acumen, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its product partnerships ecosystem and how this role contributes to that vision?
- How does the company support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product partnerships, and how will my performance be evaluated in this role?
- What are the key challenges facing the company in the next 12-24 months, and how can this role help address those challenges?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your partnership development, integration management, and strategic thinking skills.
- If selected for an interview, be prepared to discuss your understanding of Branch's products, services, and company mission.
- Follow up with the recruiter or HR representative within 48 hours after your interview to express your interest in the role and ask about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
