📌 Core Information
🔹 Job Title: Principal Product Partnerships Manager
🔹 Company: Branch Metrics
🔹 Location: Austin, Texas, United States
🔹 Job Type: Hybrid (TX) / Remote (CA, Denver, CO)
🔹 Category: Software Development
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (TX) / Remote (CA, Denver, CO)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling strategic technology partnerships to extend Branch’s platform and enhance customer outcomes
- Collaborating with cross-functional teams to scope, prioritize, and execute integrations with key partners
- Serving as an internal expert on partner capabilities and market trends to inform product roadmaps and customer value
- Representing Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms
ASSUMPTION: This role requires a high level of strategic thinking, technical acumen, and strong interpersonal skills to succeed in a fast-paced, product-led organization.
📋 Key Responsibilities
✅ Strategic Partnership Development: Identify, evaluate, and prioritize new technology partners aligned with Branch’s business and product strategy. Help define the long-term vision for Branch’s product partnerships ecosystem and identify opportunities for differentiation.
✅ Integration Management: Collaborate with product and engineering teams to define integration requirements, development timelines, and success metrics.
✅ Partner Lifecycle Ownership: Manage the partner lifecycle from initial technical scoping through go-to-market enablement and post-launch success.
✅ Industry Representation: Represent Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe).
✅ Market Analysis: Stay informed about industry trends, emerging technologies, and competitive landscape to inform partnership strategies.
✅ Cross-functional Collaboration: Work closely with internal teams to ensure partner integrations align with Branch’s product roadmap and customer needs.
✅ Internal Partner Advisor: Serve as a technical and strategic advisor on partner capabilities, internally and externally.
ASSUMPTION: This role requires a deep understanding of adtech/martech platforms, attribution, analytics, audience segmentation, identity resolution, and privacy frameworks (e.g., SKAdNetwork, ATT, GAID/IDFA changes).
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, Marketing).
Experience: 10+ years of experience in product partnerships, technical partnerships, or partner engineering, preferably within martech, adtech, or mobile ecosystems.
Required Skills:
- Proven track record of successfully launching and scaling high-impact product integrations
- Strong technical acumen and ability to communicate effectively with product and engineering teams
- Strategic thinker with a bias for action and ownership
- Excellent interpersonal skills; able to build trusted relationships with both internal teams and external partners
- Experience working cross-functionally in fast-paced, product-led organizations
Preferred Skills:
- Experience working with major adtech/martech platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe)
- Familiarity with mobile advertising ecosystems and privacy frameworks
ASSUMPTION: The ideal candidate is a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech.
💰 Compensation & Benefits
Salary Range: $200,000 to $250,000 USD per year (TX-based). Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
Benefits:
- Health and wellness programs
- Paid time off
- Retirement planning options
- Equity (for qualifying positions)
Working Hours: Full-time (40 hours/week). Hybrid schedule in TX, following Branch's Return to Office guidelines.
ASSUMPTION: The salary range provided represents base compensation and does not include potential equity. The estimated range is based on market data for similar roles in the Austin, TX area.
📌 Applicant Insights
🔍 Company Context
Industry: Branch Metrics is a software development company specializing in deep linking, mobile analytics, and mobile growth solutions for enterprise businesses.
Company Size: 201-500 employees. As a mid-sized company, Branch offers a collaborative work environment with opportunities for growth and impact.
Founded: 2014. Branch has been growing and innovating in the mobile marketing and attribution space for over a decade.
Company Description:
- Branch powers impactful experiences in the connected world by providing software as a service for enterprise businesses
- They help clients acquire, retain, and engage users through linking and measurement solutions across digital environments
- Branch works with world-class brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora
Company Specialties:
- Deep Linking
- Mobile Analytics
- Mobile Referral
- Mobile Install Attribution
- Mobile Growth
- Attribution
- Mobile Ecosystem
- Mobile Apps
- and Martech
Company Website: branch.io
ASSUMPTION: Branch Metrics is an award-winning employer with a strong focus on employee growth and success. They strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work.
📊 Role Analysis
Career Level: This role is at the principal or senior level, requiring significant experience and expertise in product partnerships, technical partnerships, or partner engineering.
Reporting Structure: The Principal Product Partnerships Manager will report directly to the VP of Product Partnerships and work closely with cross-functional teams, including product management, business development, and engineering.
Work Arrangement: This role is hybrid in TX and remote in CA and Denver, CO. Employees in TX will follow Branch's Return to Office guidelines.
Growth Opportunities:
- As Branch continues to grow and expand its partnerships ecosystem, there will be opportunities for the incumbent to take on additional responsibilities and advance their career
- The ideal candidate will have the chance to shape the future of Branch's product partnerships strategy and make a significant impact on the company's success
- This role offers the opportunity to work with and learn from industry-leading experts in mobile marketing, attribution, and growth
ASSUMPTION: The Principal Product Partnerships Manager role is a critical position within Branch's organization, requiring a high level of strategic thinking, technical expertise, and strong interpersonal skills to succeed.
🌍 Location & Work Environment
Office Type: Branch's office in Austin, TX, is a collaborative and modern workspace designed to foster creativity and productivity.
Office Location(s): 1975 W El Camino Real, Suite 102, Mountain View, CA 94040, US (headquarters); Austin, TX (hybrid role)
Geographic Context:
- Austin, TX, is a vibrant and growing city with a strong tech industry and a high quality of life
- The cost of living in Austin is generally lower than in other major tech hubs like San Francisco or New York City
- Branch's headquarters in Mountain View, CA, is located in the heart of Silicon Valley, offering ample opportunities for networking and professional growth
Work Schedule: Full-time (40 hours/week) with a flexible hybrid schedule in TX, following Branch's Return to Office guidelines.
ASSUMPTION: The work environment at Branch is fast-paced, collaborative, and focused on driving results through strategic partnerships and integrations.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- Technical interview with a member of the product or engineering team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the VP of Product Partnerships
Key Assessment Areas:
- Technical expertise in adtech/martech platforms and integration management
- Strategic thinking and ability to develop long-term partnership strategies
- Interpersonal skills and ability to build strong relationships with internal teams and external partners
- Alignment with Branch's company culture and values
Application Tips:
- Highlight relevant experience and achievements in product partnerships, technical partnerships, or partner engineering
- Tailor your resume and cover letter to emphasize your understanding of Branch's business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
ATS Keywords: Product Partnerships, Technical Partnerships, Partner Engineering, Martech, Adtech, Mobile Advertising, Integration Management, Strategic Thinking, Interpersonal Skills, B2B SaaS, Product Marketing
ASSUMPTION: The interview process at Branch is designed to assess candidates' technical expertise, strategic thinking, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Branch's proprietary platform and tools for deep linking, mobile analytics, and mobile growth
- Major adtech/martech platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe)
- Collaboration and productivity tools (e.g., Slack, Google Workspace, Microsoft Office)
ASSUMPTION: The Principal Product Partnerships Manager will need to be comfortable working with Branch's proprietary platform and tools, as well as major adtech/martech platforms and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Take your shot: Boldly take smart risks and seize opportunities to stay ahead
- Hustle with heart: Prioritize impact over activity and own meaningful outcomes
- Crush it together: Empathize with customers and deliver value for mutual success
Work Style:
- Collaborative and cross-functional, with a focus on driving results through strategic partnerships and integrations
- Fast-paced and dynamic, with a strong emphasis on continuous learning and improvement
- Customer-centric, with a deep commitment to delivering value for both internal and external stakeholders
Self-Assessment Questions:
- Do you have a proven track record of successfully launching and scaling high-impact product integrations in a fast-paced, product-led organization?
- Are you comfortable working with major adtech/martech platforms and collaborating with cross-functional teams to define integration requirements, development timelines, and success metrics?
- Do you thrive in a dynamic work environment that requires strategic thinking, technical expertise, and strong interpersonal skills?
ASSUMPTION: The ideal candidate for the Principal Product Partnerships Manager role will be a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech, with a proven track record of success in a similar role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and market conditions
- The need to build and maintain strong relationships with both internal teams and external partners may present unique challenges in communication and collaboration
- The requirement to stay informed about industry trends, emerging technologies, and competitive landscape may necessitate ongoing learning and development
- The hybrid work arrangement in TX may require candidates to be comfortable working in an office environment and following Branch's Return to Office guidelines
ASSUMPTION: The Principal Product Partnerships Manager role is a challenging and rewarding position that requires a high level of strategic thinking, technical expertise, and strong interpersonal skills to succeed.
📈 Similar Roles Comparison
- Compared to other product partnerships roles, this position requires a deeper understanding of adtech/martech platforms and integration management
- Unlike other roles in the industry, this position offers the opportunity to work with a wide range of major adtech/martech platforms and collaborate with cross-functional teams to define integration requirements, development timelines, and success metrics
- Career path comparison: This role is a senior or principal-level position with opportunities for growth and advancement within Branch's organization
ASSUMPTION: The Principal Product Partnerships Manager role is a unique and challenging position that requires a high level of strategic thinking, technical expertise, and strong interpersonal skills to succeed.
📝 Sample Projects
- Developing and executing a strategic partnership plan with a major adtech/martech platform to extend Branch's platform and enhance customer outcomes
- Collaborating with cross-functional teams to define integration requirements, development timelines, and success metrics for a high-impact product integration
- Managing the partner lifecycle from initial technical scoping through go-to-market enablement and post-launch success for a key partner integration
ASSUMPTION: The Principal Product Partnerships Manager role involves a wide range of projects and initiatives, requiring candidates to be adaptable and proactive in their approach to work.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging product integration you've worked on and how you overcame any obstacles?
- How do you stay informed about industry trends, emerging technologies, and competitive landscape in the adtech/martech space?
- Can you provide an example of a time when you had to build a strong relationship with an external partner or internal team to drive a successful outcome?
- How do you prioritize and manage multiple projects and partnerships simultaneously in a fast-paced, dynamic work environment?
- What steps do you take to ensure that partner integrations align with Branch's product roadmap and customer needs?
ASSUMPTION: The interview process for the Principal Product Partnerships Manager role is designed to assess candidates' technical expertise, strategic thinking, and cultural fit with Branch's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of Branch's business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- If selected for an interview, be prepared to discuss your relevant experience and achievements in product partnerships, technical partnerships, or partner engineering
- Follow up with the Branch HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
