📌 Core Information
🔹 Job Title: Principal Product Partnerships Manager
🔹 Company: Branch Metrics
🔹 Location: Remote - CA
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (CA, Denver, CO, Texas)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling strategic technology partnerships to enhance customer outcomes and fuel the product roadmap.
- Managing the partner lifecycle from initial technical scoping through go-to-market enablement and post-launch success.
- Representing Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms.
- Staying informed about industry trends, emerging technologies, and competitive landscape to inform partnership strategies.
- Working closely with internal teams to ensure partner integrations align with Branch’s product roadmap and customer needs.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and industry expertise to succeed.
📋 Key Responsibilities
✅ Strategic Partnership Development: Identify, evaluate, and prioritize new technology partners aligned with Branch’s business and product strategy. Help define the long-term vision for Branch’s product partnerships ecosystem and identify opportunities for differentiation.
✅ Integration Management: Collaborate with product and engineering teams to define integration requirements, development timelines, and success metrics.
✅ Partner Lifecycle Ownership: Manage the partner lifecycle from initial technical scoping through go-to-market enablement and post-launch success.
✅ Industry Representation: Represent Branch in partner discussions and at industry events, building strong relationships with counterparts at major platforms.
✅ Market Analysis: Stay informed about industry trends, emerging technologies, and competitive landscape to inform partnership strategies.
✅ Cross-functional Collaboration: Work closely with internal teams to ensure partner integrations align with Branch’s product roadmap and customer needs.
✅ Internal Partner Advisor: Serve as a technical and strategic advisor on partner capabilities, internally and externally.
ASSUMPTION: This role requires a deep understanding of adtech/martech platforms, strong technical acumen, and excellent interpersonal skills to communicate effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, or a related discipline).
Experience: 10+ years of experience in product partnerships, technical partnerships, or partner engineering, preferably within martech, adtech, or mobile ecosystems.
Required Skills:
- Deep understanding of adtech/martech platforms, especially attribution, analytics, audience segmentation, identity resolution, and privacy frameworks.
- Proven track record of successfully launching and scaling high-impact product integrations.
- Strong technical acumen and ability to communicate effectively with product and engineering teams.
- Strategic thinker with a bias for action and ownership.
- Excellent interpersonal skills; able to build trusted relationships with both internal teams and external partners.
- Experience working cross-functionally in fast-paced, product-led organizations.
Preferred Skills:
- Experience working in a remote or hybrid work environment.
- Familiarity with Branch’s products and services.
ASSUMPTION: The ideal candidate is a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech.
💰 Compensation & Benefits
Salary Range: $200,000 to $250,000 per year (CA). Actual compensation will be determined based on skills, experience, and geographic location.
Benefits:
- Health and Wellness Programs
- Paid Time Off
- Retirement Planning Options
- Equity (for qualifying positions)
Working Hours: Full-time, with a flexible schedule that may vary based on the role and team needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and location. The benefits listed are a range of benefits available to qualified employees and may vary based on the specific position and location.
📌 Applicant Insights
🔍 Company Context
Industry: Branch Metrics operates in the software development industry, focusing on mobile marketing and deep linking solutions for growth-focused teams.
Company Size: Branch Metrics has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.
Founded: Branch Metrics was founded in 2014, with a mission to power impactful experiences in the connected world by providing linking and measurement solutions across digital environments.
Company Description:
- Branch Metrics is an award-winning employer headquartered in Mountain View, CA.
- The company provides software as a service for enterprise businesses to acquire, retain, and engage their users, delivering linking and measurement solutions across all digital environments.
- Branch Metrics works with world-class brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora to drive user acquisition, retention, and conversions.
Company Specialties:
- Deep Linking
- Mobile Analytics
- Mobile Referral
- Mobile Install Attribution
- Mobile Growth
- Attribution
- Mobile Ecosystem
- Mobile Apps
- and Martech
Company Website: branch.io
ASSUMPTION: Branch Metrics is a well-established company in the mobile marketing and deep linking solutions space, with a strong focus on customer success and industry leadership.
📊 Role Analysis
Career Level: This role is at the principal or senior level, requiring a high degree of expertise and strategic decision-making.
Reporting Structure: The Principal Product Partnerships Manager will report directly to the VP of Product Partnerships and work closely with cross-functional teams, including product, engineering, and business development.
Work Arrangement: This role is 100% remote in CA, with specific locations including Denver, CO, and Texas. If based in Austin, the role will be Hybrid and follow Branch’s Return to Office guidelines.
Growth Opportunities:
- As Branch Metrics continues to grow, there may be opportunities for the Principal Product Partnerships Manager to take on additional responsibilities or move into a leadership role.
- The company encourages internal mobility and provides opportunities for employees to develop their skills and advance their careers.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s success.
🌍 Location & Work Environment
Office Type: Branch Metrics has a physical headquarters in Mountain View, CA, but this role is remote and does not require regular on-site presence.
Office Location(s): 1975 W El Camino Real, Suite 102, Mountain View, CA 94040, US
Geographic Context:
- The role is remote and can be performed from various locations within the United States, with a focus on the specified remote locations.
- The company headquarters is located in the heart of Silicon Valley, providing access to a vibrant tech community and networking opportunities.
- The remote work arrangement offers flexibility and the ability to work from various locations, potentially reducing commute time and increasing work-life balance.
Work Schedule: The work schedule for this role is full-time, with a flexible schedule that may vary based on the role and team needs.
ASSUMPTION: The remote work arrangement for this role provides flexibility and the ability to work from various locations, potentially reducing commute time and increasing work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the VP of Product Partnerships and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in adtech/martech platforms
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Branch Metrics’ products and services, as well as the company’s mission and values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
ATS Keywords: Product Partnerships, Technical Partnerships, Partner Engineering, Martech, Adtech, Mobile Advertising, Integration Management, Market Analysis, Cross-functional Collaboration, Strategic Thinking, Interpersonal Skills, B2B SaaS, Product Marketing
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Branch Metrics’ proprietary software platforms
- Adtech/martech platforms (e.g., Google Ads, Facebook Ads, Appsflyer, Adjust, etc.)
- Project management tools (e.g., Asana, Jira, Trello, etc.)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace, etc.)
ASSUMPTION: The tools and technologies required for this role are specific to the adtech/martech industry and may vary based on the candidate’s experience and the company’s needs.
👔 Cultural Fit Considerations
Company Values:
- Take your shot: Boldly take smart risks and seize opportunities to stay ahead.
- Hustle with heart: Prioritize impact over activity and own meaningful outcomes.
- Crush it together: Empathize with customers and deliver value for mutual success.
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and collective success.
- Fast-paced and dynamic, with a focus on agility and adaptability.
- Customer-centric, with a strong focus on customer success and satisfaction.
Self-Assessment Questions:
- Do you take calculated risks and seize opportunities to drive innovation and growth?
- Are you able to prioritize impact over activity and deliver meaningful results in a fast-paced environment?
- Do you have a strong customer focus and a proven track record of delivering value for mutual success?
ASSUMPTION: Branch Metrics values candidates who are proactive, strategic, and customer-focused, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and cross-functional collaboration, which may present challenges in a fast-paced, dynamic environment.
- The role involves working with external partners and stakeholders, which may require strong interpersonal skills and the ability to navigate complex relationships.
- The role may require occasional travel to industry events and partner meetings, which could disrupt work-life balance for some candidates.
- The role is remote, which may present challenges in terms of communication, collaboration, and work-life balance for some candidates.
ASSUMPTION: The potential challenges associated with this role are significant but manageable for the right candidate, with a strong focus on strategic thinking, cross-functional collaboration, and interpersonal skills.
📈 Similar Roles Comparison
- This role is similar to other product partnerships or technical partnerships roles in the adtech/martech industry, but it is unique in its focus on strategic technology partnerships and integration management.
- The role requires a high degree of industry expertise and strategic thinking, which may set it apart from similar roles in other industries.
- The role offers significant growth potential and the opportunity to make a substantial impact on the company’s success, which may differentiate it from other roles in the industry.
ASSUMPTION: This role is unique in its focus on strategic technology partnerships and integration management, requiring a high degree of industry expertise and strategic thinking.
📝 Sample Projects
- Developing and executing a strategic partnership plan with a major adtech platform to enhance customer outcomes and drive revenue growth.
- Managing the integration lifecycle for a new martech partner, from initial technical scoping through go-to-market enablement and post-launch success.
- Conducting market analysis and competitive landscaping to inform partnership strategies and identify opportunities for differentiation.
ASSUMPTION: The sample projects for this role are specific to the adtech/martech industry and require a high degree of strategic thinking, cross-functional collaboration, and industry expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current product partnerships ecosystem and how this role will contribute to its growth and evolution?
- How does Branch Metrics support cross-functional collaboration and communication, particularly for remote team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Branch Metrics measure the success of its product partnerships, and how will this role contribute to those metrics?
- What opportunities are there for growth and development within the product partnerships team and the company as a whole?
ASSUMPTION: The key questions to ask during the interview for this role focus on strategic thinking, cross-functional collaboration, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
- If requested, complete a technical assessment or case study to demonstrate your industry expertise and problem-solving skills.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
