📌 Core Information
🔹 Job Title: Principal SEO
🔹 Company: Blexr
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with entity location)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth in a competitive industry
- Leading technical SEO initiatives across multiple domains
- Collaborating with cross-functional teams to align SEO with business goals
- Mentoring junior team members and embedding SEO best practices
ASSUMPTION: This role requires a high level of expertise in SEO and experience working in fast-paced, entrepreneurial environments.
📋 Key Responsibilities
✅ Drive and continually refine key SEO initiatives to increase rankings, traffic, and revenue
✅ Conduct in-depth technical SEO audits and work closely with developers to implement fixes and enhancements
✅ Identify and prioritize high-value content opportunities based on search demand, competition, and commercial potential
✅ Collaborate with content, product, and commercial teams to ensure alignment between SEO priorities and broader business goals
✅ Leverage tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and analyze site performance
✅ Stay on top of Google algorithm updates and iGaming SERP trends, proactively adapting strategy as needed
✅ Champion best practice SEO processes across the business, mentoring junior team members where appropriate
✅ Support the Head of Growth with forecasting, reporting, and strategic decision-making
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and algorithm changes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of driving organic growth in competitive industries (5-10 years)
Required Skills:
- Deep knowledge of technical SEO, content optimization, and off-page strategies
- Strong analytical skills with the ability to convert data into actionable insight
- Experience working with cross-functional teams to implement SEO improvements
- Proficient in using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog
Preferred Skills:
- Experience working in the iGaming industry or with affiliate businesses
- Experience with multi-geo SEO and multilingual content
ASSUMPTION: Experience in high-competition verticals and a strong understanding of technical SEO are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £84,000 - £92,000 (UK) or €68,000 - €76,000 (EU)
Benefits:
- 1k/year Personal Development budget
- 1k/year Wellbeing budget
- 2k/year quarterly bonus
- 2 Duvet Days Per Year
- Birthday Off
- Enhanced Parental Leave
- Life Insurance
- Private Health Insurance
- Spill Mental Health resources
- Sabbatical after 5 years
- Private Pension Funds (UK) or alternate long term investments (EU)
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range is based on industry standards for a Principal SEO role with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Blexr operates in the competitive iGaming affiliate marketing industry, focusing on lead generation and user acquisition.
Company Size: Blexr is a mid-sized company with 51-200 employees, offering a dynamic and fast-paced work environment.
Founded: Blexr was founded in 2015 and has since grown to become a leading iGaming affiliate.
Company Description:
- Blexr is a dynamic digital media company and a leading iGaming affiliate based in sunny Malta.
- The company helps users make informed decisions about casino, sports betting, and forex sites by generating millions of clicks on their web pages.
- Blexr aims to seamlessly connect user experience, web design, development, content creation, and digital marketing by hiring great talent and providing them with a rewarding career.
Company Specialties:
- Performance Marketing
- Search Engine Optimization
- Digital Marketing
- Search Marketing
- iGaming
- Gambling and Casinos
- Forex
- Sports book
Company Website: https://www.blexr.com
ASSUMPTION: Blexr's focus on user experience and digital marketing makes it an attractive place for SEO professionals looking to make a significant impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in SEO.
Reporting Structure: The Principal SEO reports directly to the Head of Growth and works closely with cross-functional teams, including content, product, and commercial teams.
Work Arrangement: This role is remote, with the expectation of working from one of Blexr's entity locations in the UK, Spain, Portugal, or Malta.
Growth Opportunities:
- Mentoring junior team members and embedding SEO best practices across the business
- Collaborating with senior leadership to shape and transform SEO strategies
- Potential career progression into a leadership role within the SEO team or broader marketing department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to accelerate their impact within the business.
🌍 Location & Work Environment
Office Type: Blexr has co-working spaces available for employees who prefer an office environment.
Office Location(s): Blexr has offices in Sliema, Malta, and remote work is available from one of their entity locations in the UK, Spain, Portugal, or Malta.
Geographic Context:
- London, United Kingdom: A major global city with a thriving tech and digital marketing scene
- Sliema, Malta: A popular destination for iGaming companies, offering a Mediterranean lifestyle and lower cost of living compared to London
Work Schedule: Full-time, with flexible hours and the option to work from home or in a co-working space
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the EU.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical SEO assessment or case study
- Final interview with the Head of Growth and other team members
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Strategic mindset and ability to drive growth
- Collaboration and communication skills
- Cultural fit and alignment with Blexr's values
Application Tips:
- Tailor your resume to highlight your SEO experience and achievements
- Prepare for behavioral and situational interview questions focusing on SEO strategies and problem-solving
- Research Blexr's industry and competitors to demonstrate your understanding of the iGaming landscape
ATS Keywords: SEO, Technical SEO, Organic Growth, Competitive Industries, Cross-functional Teams, Google Algorithm Updates, iGaming, Affiliate Marketing
ASSUMPTION: Blexr's interview process focuses on assessing technical SEO skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- SEMrush
- Screaming Frog
- CMS (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- #BetterWithBlexr: Blexr strives to make things better for both users and employees
- Transparency: Blexr values open communication and honesty in all aspects of the business
- Innovation: Blexr encourages creativity and continuous improvement
Work Style:
- Fast-paced and dynamic, with a focus on driving growth and results
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Remote-friendly, with a focus on output and flexibility
Self-Assessment Questions:
- How do you align with Blexr's value of making things #betterwithblexr, and how would you apply this to your role as Principal SEO?
- How comfortable are you working in a fast-paced, entrepreneurial environment, and how do you adapt to change?
- How do you approach mentoring and knowledge-sharing with junior team members, and how do you ensure the embedding of SEO best practices across the business?
ASSUMPTION: Blexr's company culture emphasizes transparency, innovation, and a strong work ethic, with a focus on driving growth and results.
⚠️ Potential Challenges
- Working in a competitive and fast-paced industry, requiring constant adaptation to algorithm changes and market trends
- Balancing SEO priorities with broader business goals and cross-functional team collaboration
- Managing a remote team and embedding SEO best practices across the business
- Adapting to a dynamic work environment with a focus on growth and change
ASSUMPTION: These challenges require a proactive, strategic, and adaptable approach, with a strong focus on communication and collaboration.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position requires a higher level of expertise and experience, with a greater emphasis on strategic thinking and leadership
- iGaming affiliate marketing is a unique and competitive industry, with specific challenges and opportunities related to user acquisition, conversion rates, and regulatory compliance
- Career progression in this role may involve moving into a leadership position within the SEO team or broader marketing department, with the potential to shape and transform SEO strategies at a strategic level
ASSUMPTION: This role offers a unique opportunity to make a significant impact in a competitive and dynamic industry, with the potential for substantial career growth and development.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Blexr's affiliate portfolio and implementing fixes and enhancements to improve site performance
- Identifying high-value content opportunities and collaborating with content and commercial teams to develop and execute a content strategy that drives organic growth
- Monitoring and analyzing site performance using tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog, and proactively adapting SEO strategies based on algorithm updates and market trends
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities required for success in this role, with a strong emphasis on technical SEO expertise and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the top priorities for the SEO team in the first 30-60-90 days, and how can I contribute to driving growth and results in these areas?
- How does the SEO team collaborate with other departments, such as content, product, and commercial, to ensure alignment between SEO priorities and broader business goals?
- What opportunities are there for mentoring and knowledge-sharing with junior team members, and how can I help embed SEO best practices across the business?
- How does Blexr support the professional development and growth of its employees, and what opportunities are there for career progression within the SEO team or broader marketing department?
- How does Blexr approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, with a strong focus on driving growth, collaboration, and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience and achievements, with a focus on driving organic growth in competitive industries
- Prepare a cover letter that demonstrates your understanding of the iGaming industry and your fit with Blexr's company culture and values
- Prepare for behavioral and situational interview questions focusing on SEO strategies, problem-solving, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
