Principal SEO

📌 Core Information

🔹 Job Title: Principal SEO

🔹 Company: Blexr

🔹 Location: Valletta, Malta

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (from one of the entity locations in the UK, Spain, Portugal, or Malta)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth across multiple domains to increase rankings, traffic, and revenue.
• Conducting in-depth technical SEO audits and collaborating with developers to implement fixes.
• Identifying and prioritizing high-value content opportunities based on search demand, competition, and commercial potential.
• Aligning SEO priorities with broader business goals by working closely with content, product, and commercial teams.
• Mentoring junior team members and championing best practice SEO processes across the business.

ASSUMPTION: This role requires a strategic mindset and deep technical expertise to drive SEO success in a competitive and fast-moving SERP landscape.

📋 Key Responsibilities

✅ Drive and continually refine key SEO initiatives across multiple domains to increase rankings, traffic, and revenue.

✅ Conduct in-depth technical SEO audits and work closely with developers to implement fixes and enhancements.

✅ Identify and prioritize high-value content opportunities based on search demand, competition, and commercial potential.

✅ Collaborate with content, product, and commercial teams to ensure alignment between SEO priorities and broader business goals.

✅ Leverage tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and analyze site performance.

✅ Stay on top of Google algorithm updates and iGaming SERP trends, proactively adapting strategy as needed.

✅ Champion best practice SEO processes across the business, mentoring junior team members where appropriate.

✅ Support the Head of Growth with forecasting, reporting, and strategic decision-making.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of driving organic growth in competitive industries, either in-house or at an agency

Required Skills:

• Deep knowledge of technical SEO, content optimisation, and off-page strategies
• Comfortable with large-scale site structures, crawl budgets, indexing issues, and CMS management
• Strong analytical skills with the ability to convert data into actionable insight that drives SEO success
• Experience working with cross-functional teams to implement SEO improvements
• Proactive individual who thrives in fast-paced, entrepreneurial settings
• Extensive experience of hands-on SEO experience, ideally in high-competition verticals
• Deep understanding of technical SEO, including crawlability, site speed, structured data, indexing, and canonicalisation
• Strong experience using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and site crawlers

Preferred Skills:

• iGaming (including Sports Betting) experience
• Experience at an Affiliate business and associated tracking nuance
• Experience with multi-geo SEO and multilingual content

ASSUMPTION: Candidates with experience in the iGaming industry or affiliate marketing will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: €68,000 - 76,000 (EU) or £84,000 - 92,000 (UK)

Benefits:

• 1k/year Personal Development budget
• 1k/year Wellbeing budget
• 2k/year quarterly bonus
• 2 Duvet Days Per Year
• Birthday Off
• Statutory holiday for Spain and Malta based employees, 25 days holiday for UK employees
• Enhanced Parental Leave
• Reimbursed life insurance policies up to a maximum claim of 100 GBP/EUR per year
• Private Health Insurance
• Spill Mental Health - therapy sessions and mental health resources at your disposal
• Sabbatical - After 5 years with Blexr, you are entitled to a 1 month sabbatical!
• Private Pension Funds (UK) or alternate long term investments (EU) – scaling investment, we’ll match you up to 10%

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Principal SEO role with the given experience level and location. The benefits listed are enhanced and tailored to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Blexr operates in the competitive and dynamic iGaming industry, focusing on lead generation and affiliate marketing.

Company Size: Blexr is a mid-sized company with 51-200 employees, providing a collaborative and entrepreneurial work environment.

Founded: Blexr was founded in 2015 and has since grown to become a leading iGaming affiliate.

Company Description:

• Blexr is a dynamic digital media company and a leading iGaming affiliate, based in sunny Malta.
• The company helps people make the right decision for their choice of casino, sports betting, and forex sites by generating millions of clicks on their web pages from all over the world.
• Blexr aims to seamlessly connect the fields of user experience, web design, development, content creation, and digital marketing by hiring great talent and looking after them.

Company Specialties:

• Performance Marketing
• Search Engine Optimization
• Digital Marketing
• Search Marketing
• iGaming
• Gambling and Casinos
• Forex
• Sports book

Company Website: www.blexr.com

ASSUMPTION: Blexr's focus on performance marketing, SEO, and digital marketing makes it an attractive employer for professionals in these fields.

📊 Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking, mentoring, and cross-functional collaboration.

Reporting Structure: The Principal SEO reports directly to the Head of Growth and works closely with various teams, including content, product, commercial, and tech.

Work Arrangement: This role is remote, with the option to work from one of the entity locations in the UK, Spain, Portugal, or Malta.

Growth Opportunities:

• Mentoring junior team members and championing best practice SEO processes across the business.
• Supporting the Head of Growth with forecasting, reporting, and strategic decision-making.
• Potential career progression to a Head of SEO or similar leadership role as the business grows.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of skill development and career advancement.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from one of the entity locations)

Office Location(s): Valletta, Malta (with additional offices in the UK, Spain, and Portugal)

Geographic Context:

• Malta is a Mediterranean island nation known for its historic sites related to the Knights of St. John, including the walled medieval city of Mdina and the Baroque St. John's Co-Cathedral in Valletta, the capital city.
• The cost of living in Malta is generally lower than in other European countries, with affordable housing and a warm climate year-round.
• Malta has a strategic location, making it an attractive base for international businesses, including iGaming companies.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from one of the entity locations.

ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance for employees, while the option to work from one of the entity locations offers a sense of community and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical SEO assessment or case study
• Final interview with the Head of Growth and/or other relevant stakeholders

Key Assessment Areas:

• Technical SEO expertise
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Cultural fit with Blexr's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
• Research Blexr's company culture and values to demonstrate your cultural fit during the interview process.
• Be prepared to discuss your approach to SEO strategy, content optimization, and collaboration with cross-functional teams.

ATS Keywords: SEO, Technical SEO, Content Optimization, Off-Page Strategies, Analytical Skills, Data Analysis, Cross-Functional Collaboration, Crawlability, Site Speed, Structured Data, Indexing, Canonicalisation, GA4, Google Search Console, Ahrefs, SEMrush

ASSUMPTION: Applicants should focus on demonstrating their technical SEO expertise, strategic thinking, and cultural fit with Blexr's values during the interview process.

🛠️ Tools & Technologies

• GA4
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Site crawlers

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to monitor and analyze site performance, identify SEO opportunities, and track progress.

👔 Cultural Fit Considerations

Company Values:

• #BetterWithBlexr - We strive to make things better, not just for our users, but for our team and our partners too.
• #OneTeam - We believe that our collective strength is greater than the sum of our individual parts. We support each other and celebrate our wins together.
• #Innovation - We embrace change and continuously look for new ways to improve our products, processes, and ourselves.

Work Style:

• Fast-paced and entrepreneurial, with a focus on driving results and continuous improvement.
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing.
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy.

Self-Assessment Questions:

• Do you align with Blexr's value of #BetterWithBlexr, and how would you apply this value in your role as Principal SEO?
• How comfortable are you working in a fast-paced, entrepreneurial environment, and how do you adapt to change and uncertainty?
• How do you approach data analysis and using data to inform SEO strategy and decision-making?

ASSUMPTION: Applicants should carefully consider how their work style, values, and approach to data align with Blexr's company culture and work environment.

⚠️ Potential Challenges

• The iGaming industry is highly competitive, with a fast-moving SERP landscape that requires constant adaptation and innovation.
• Blexr's remote work arrangement may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance.
• The role requires a high level of technical SEO expertise and the ability to work effectively with cross-functional teams.
• The iGaming industry is subject to regulatory changes and market fluctuations, which can impact SEO strategy and performance.

ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and competitive work environment.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position requires a higher level of strategic thinking, mentoring, and cross-functional collaboration.
• The iGaming industry is highly competitive, with a fast-moving SERP landscape that requires constant adaptation and innovation.
• Career progression opportunities may be more limited in a mid-sized company like Blexr compared to larger enterprises, but the role offers significant growth opportunities for the right candidate.

ASSUMPTION: Applicants should consider their career goals and whether the growth opportunities and work environment at Blexr align with their long-term aspirations.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of Blexr's affiliate portfolio and implementing fixes and enhancements to improve site performance.
• Identifying high-value content opportunities based on search demand, competition, and commercial potential, and collaborating with content teams to create and optimize content for these topics.
• Developing and executing a strategic SEO plan to improve rankings, traffic, and revenue for a newly-launched affiliate site in the iGaming industry.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO strategy for one of Blexr's affiliate sites, and how you would approach optimizing its performance?
• How do you collaborate with cross-functional teams to implement SEO improvements, and can you provide an example of a successful collaboration?
• How do you stay up-to-date with Google algorithm updates and iGaming SERP trends, and how do you adapt your SEO strategy accordingly?
• What are the key priorities for the Principal SEO role in the first 30, 60, and 90 days, and how would you approach these priorities?
• How do you mentor and develop junior team members, and can you provide an example of a successful mentoring experience?

ASSUMPTION: Applicants should use these questions to demonstrate their understanding of the role, their relevant experience, and their fit with Blexr's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
• Research Blexr's company culture and values to demonstrate your cultural fit during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.