Principal SEO

📌 Core Information

🔹 Job Title: Principal SEO

🔹 Company: Blexr

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior Level

🔹 Remote Status: Remote (from one of the entity locations in the UK, Spain, Portugal, or Malta)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through SEO initiatives across multiple domains
• Conducting technical SEO audits and collaborating with developers to implement fixes
• Identifying high-value content opportunities and aligning SEO priorities with business goals
• Mentoring junior team members and championing best practice SEO processes
• Supporting the Head of Growth with forecasting, reporting, and strategic decision-making

ASSUMPTION: This role requires a strategic mindset and deep technical expertise in SEO to drive sustainable growth and improve site performance.

📋 Key Responsibilities

✅ Drive and continually refine key SEO initiatives across multiple domains to increase rankings, traffic, and revenue.

✅ Conduct in-depth technical SEO audits and work closely with developers to implement fixes and enhancements.

✅ Identify and prioritize high-value content opportunities based on search demand, competition, and commercial potential.

✅ Collaborate with content, product, and commercial teams to ensure alignment between SEO priorities and broader business goals.

✅ Leverage tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and analyze site performance.

✅ Stay on top of Google algorithm updates and iGaming SERP trends, proactively adapting strategy as needed.

✅ Champion best practice SEO processes across the business, mentoring junior team members where appropriate.

✅ Support the Head of Growth with forecasting, reporting, and strategic decision-making.

ASSUMPTION: This role involves a mix of hands-on execution, strategic planning, and team mentoring to maximize SEO impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of driving organic growth in competitive industries, with at least 5-10 years of experience in SEO

Required Skills:

• Deep knowledge of technical SEO, content optimization, and off-page strategies
• Comfortable with large-scale site structures, crawl budgets, indexing issues, and CMS management
• Strong analytical skills with the ability to convert data into actionable insights
• Experience working with cross-functional teams to implement SEO improvements
• Proactive individual who thrives in fast-paced, entrepreneurial settings
• Extensive experience with hands-on SEO experience, ideally in high-competition verticals
• Deep understanding of technical SEO, including crawlability, site speed, structured data, indexing, and canonicalization
• Strong experience using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and site crawlers

Preferred Skills:

• iGaming (including Sports Betting) experience
• Experience at an Affiliate business and associated tracking nuance
• Experience with multi-geo SEO and multilingual content

ASSUMPTION: Candidates with a strong background in SEO, experience in affiliate marketing, and familiarity with iGaming are preferred.

💰 Compensation & Benefits

Salary Range: €68,000 - €76,000 (EU) or £84,000 - £92,000 (UK)

Benefits:

• 1k/year Personal Development budget
• 1k/year Wellbeing budget
• 2k/year quarterly bonus
• 2 Duvet Days Per Year
• Birthday Off
• Statutory holiday for Spain and Malta based employees, 25 days holiday for UK employees
• Enhanced Parental Leave
• Life Insurance
• Private Health Insurance
• Spill Mental Health - therapy sessions and mental health resources
• Sabbatical - After 5 years with Blexr, you are entitled to a 1 month sabbatical!
• Private Pension Funds (UK) or alternate long term investments (EU) – scaling investment, we’ll match you up to 10%

Working Hours: Full-time, remote working style from one of the entity locations in the UK, Spain, Portugal, or Malta

ASSUMPTION: The salary range provided is based on industry standards for a Principal SEO role with the required experience level and location. The benefits listed are enhanced benefits offered by Blexr.

📌 Applicant Insights

🔍 Company Context

Industry: Blexr operates in the iGaming affiliate marketing industry, focusing on lead generation and connecting users with relevant products and services.

Company Size: Blexr is a mid-sized company with 51-200 employees, providing a dynamic and entrepreneurial work environment.

Founded: Blexr was founded in 2015 and has since grown to become a leading iGaming affiliate based in sunny Malta.

Company Description:

• Blexr helps people make informed decisions about their choice of casino, sports betting, and forex sites by generating millions of clicks on their web pages worldwide.
• The company aims to seamlessly connect the fields of user experience, web design, development, content creation, and digital marketing by hiring great talent and looking after them.
• Blexr values diversity and inclusion, aiming to create an environment where employees can thrive and progress in their careers.

Company Specialties:

• Performance Marketing
• Search Engine Optimization
• Digital Marketing
• Search Marketing
• iGaming
• Gambling and Casinos
• Forex
• Sports Book

Company Website: https://www.blexr.com

ASSUMPTION: Blexr's focus on iGaming and affiliate marketing requires candidates with relevant industry experience and knowledge of the market.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record of driving organic growth in competitive industries.

Reporting Structure: The Principal SEO will report directly to the Head of Growth and collaborate closely with content, product, commercial, and tech teams.

Work Arrangement: This role is remote, with the expectation of working from one of Blexr's entity locations in the UK, Spain, Portugal, or Malta.

Growth Opportunities:

• Mentoring junior team members and championing best practice SEO processes
• Supporting the Head of Growth with forecasting, reporting, and strategic decision-making
• Potential career progression to a leadership role within the SEO team or broader marketing organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and entrepreneurial work environment.

🌍 Location & Work Environment

Office Type: Remote (with the expectation of working from one of Blexr's entity locations)

Office Location(s): Blexr has offices in Sliema, Malta, and Barcelona, Spain, with the option to work from one of these locations or another entity location in the UK or Portugal.

Geographic Context:

• Barcelona, Spain: A vibrant city with a thriving tech industry, offering a high quality of life and a Mediterranean climate
• Sliema, Malta: A bustling town with a strong iGaming industry, offering a Mediterranean climate and a multicultural environment
• UK and Portugal: Remote work arrangements with the expectation of working from one of Blexr's entity locations in these countries

Work Schedule: Full-time, with flexible hours and the expectation of working from one of Blexr's entity locations

ASSUMPTION: The remote work arrangement requires self-motivation, time management, and strong communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study
• Final interview with the Head of Growth and relevant team members
• Background check and offer

Key Assessment Areas:

• Technical SEO skills and knowledge
• Problem-solving and analytical skills
• Strategic thinking and planning
• Communication and collaboration skills
• Cultural fit and alignment with Blexr's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research Blexr's company culture and values to ensure a strong cultural fit
• Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: SEO, Technical SEO, Organic Growth, Affiliate Marketing, iGaming, Content Optimization, Off-Page Strategies, Analytical Skills, Cross-Functional Collaboration, Data Analysis, Crawlability, Site Speed, Structured Data, Indexing, Canonicalization, GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog

ASSUMPTION: Applicants should tailor their application materials to include relevant SEO keywords and demonstrate their understanding of the role's requirements.

🛠️ Tools & Technologies

• GA4
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Site crawlers
• CMS (e.g., WordPress, Drupal, or other relevant platforms)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• #BetterWithBlexr: We strive to make things better for our users, our team, and our partners
• #OneTeam: We work together, support each other, and celebrate our collective success
• #ChallengeAccepted: We embrace challenges, learn from them, and continuously improve
• #IntegrityMatters: We act with integrity, honesty, and transparency in all our actions

Work Style:

• Dynamic and entrepreneurial work environment
• Collaborative and cross-functional teamwork
• Fast-paced and results-driven culture
• Remote work arrangement with the expectation of working from one of Blexr's entity locations

Self-Assessment Questions:

• How do you align with Blexr's company values, particularly #BetterWithBlexr and #ChallengeAccepted?
• How do you approach working remotely and managing your time effectively?
• How do you collaborate with cross-functional teams to implement SEO improvements?

ASSUMPTION: Applicants should assess their fit with Blexr's company values and work style to ensure a successful cultural integration.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation, time management, and communication skills
• The fast-paced and dynamic work environment may not suit candidates who prefer a more structured or predictable work environment
• The role involves a mix of hands-on execution, strategic planning, and team mentoring, which may require candidates to wear multiple hats and adapt to changing priorities
• The iGaming industry can be highly competitive and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and best practices

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in this work environment.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a greater emphasis on driving organic growth in a competitive industry and collaborating with cross-functional teams
• iGaming affiliate marketing experience is highly desirable, as this role requires a deep understanding of the industry and its unique challenges
• Career progression in this role may lead to leadership opportunities within the SEO team or broader marketing organization, depending on the candidate's skills and performance

ASSUMPTION: Applicants should consider their relevant experience and career goals when evaluating this role compared to similar SEO positions.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of a high-traffic iGaming affiliate website and implementing fixes and enhancements to improve site performance
• Identifying high-value content opportunities and collaborating with content and product teams to create and optimize content that drives organic traffic and conversions
• Developing and executing a strategic SEO plan to improve keyword rankings, traffic, and revenue for a portfolio of iGaming affiliate websites

ASSUMPTION: Applicants should provide specific examples of their SEO experience and achievements in their application materials to demonstrate their fit for this role.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing Blexr's affiliate portfolio, and how can this role address them?
• How does the SEO team collaborate with other departments, such as content, product, and commercial, to ensure alignment between SEO priorities and business goals?
• What opportunities are there for professional growth and development within the SEO team or broader marketing organization?
• How does Blexr support work-life balance for remote employees, and what resources are available to help manage remote work effectively?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of Blexr's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research Blexr's company culture and values to ensure a strong cultural fit
• Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.