📌 Core Information
🔹 Job Title: Principal SEO
🔹 Company: Blexr
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote (with office locations in UK, Spain, Portugal, or Malta)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth in a competitive iGaming landscape
- Leading technical SEO initiatives across multiple domains
- Collaborating with cross-functional teams to align SEO with business goals
- Mentoring junior team members and embedding SEO best practices
- Staying updated with Google algorithm updates and SERP trends
ASSUMPTION: This role requires a strategic mindset and deep technical SEO expertise to drive measurable business impact in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
✅ Drive and continually refine key SEO initiatives to increase rankings, traffic, and revenue across multiple domains
✅ Conduct in-depth technical SEO audits and work closely with developers to implement fixes and enhancements
✅ Identify and prioritize high-value content opportunities based on search demand, competition, and commercial potential
✅ Collaborate with content, product, and commercial teams to ensure alignment between SEO priorities and broader business goals
✅ Leverage tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and analyze site performance
✅ Stay on top of Google algorithm updates and iGaming SERP trends, proactively adapting strategy as needed
✅ Champion best practice SEO processes across the business, mentoring junior team members where appropriate
✅ Support the Head of Growth with forecasting, reporting, and strategic decision-making
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving SEO strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of driving organic growth in competitive industries (5-10 years)
Required Skills:
- Deep knowledge of technical SEO, content optimization, and off-page strategies
- Comfortable with large-scale site structures, crawl budgets, indexing issues, and CMS management
- Strong analytical skills with the ability to convert data into actionable insights
- Experience working in affiliate or performance-driven environments
- Experience working with cross-functional teams to implement SEO improvements
- Proactive individual who thrives in fast-paced, entrepreneurial settings
- Extensive hands-on SEO experience, ideally in high-competition verticals
- Deep understanding of technical SEO, including crawlability, site speed, structured data, indexing, and canonicalization
- Strong experience using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and site crawlers
Preferred Skills:
- iGaming (including Sports Betting) experience
- Experience at an Affiliate business and associated tracking nuance
- Experience with multi-geo SEO and multilingual content
ASSUMPTION: Candidates with a strong background in SEO and a proven track record in driving organic growth in competitive industries are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €68,000 - €76,000 (EU) or £84,000 - £92,000 (UK)
Benefits:
- 1k/year Personal Development budget
- 1k/year Wellbeing budget
- 2k/year quarterly bonus
- 2 Duvet Days Per Year
- Birthday Off
- Statutory holiday for Spain and Malta based employees, 25 days holiday for UK employees
- Enhanced Parental Leave
- Life Insurance
- Private Health Insurance
- Spill Mental Health - therapy sessions and mental health resources at your disposal
- Sabbatical - After 5 years with Blexr, you are entitled to a 1 month sabbatical!
- Private Pension Funds (UK) or alternate long term investments (EU) – scaling investment, we’ll match you up to 10%
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is based on industry standards for mid-senior level SEO roles in the iGaming industry and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Blexr operates in the competitive iGaming affiliate marketing industry, focusing on lead generation and connecting users with relevant products and services.
Company Size: Blexr is a mid-sized company with 51-200 employees, offering a dynamic and entrepreneurial work environment.
Founded: Blexr was founded in 2015 and has since grown to become a leading iGaming affiliate.
Company Description:
- Blexr is a dynamic digital media company and a leading iGaming affiliate, based in sunny Malta.
- The company helps people make the right decision for their choice of casino, sports betting, and forex sites.
- Blexr aims to seamlessly connect the fields of user experience, web design, development, content creation, and digital marketing.
- The company offers a rewarding career with a focus on hiring great talent and looking after them.
Company Specialties:
- Performance Marketing
- Search Engine Optimization
- Digital Marketing
- Search Marketing
- iGaming
- Gambling and Casinos
- Forex
- Sports book
Company Website: https://www.blexr.com
ASSUMPTION: Blexr's focus on user experience, web design, development, content creation, and digital marketing makes it an attractive employer for professionals looking to grow in the iGaming industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record of driving organic growth in competitive industries.
Reporting Structure: The Principal SEO will report directly to the Head of Growth and work closely with cross-functional teams, including content, product, commercial, and tech teams.
Work Arrangement: This role is remote, with the option to work from one of Blexr's entity locations in the UK, Spain, Portugal, or Malta.
Growth Opportunities:
- Mentoring junior team members and embedding SEO best practices across the business
- Collaborating with senior leadership and shaping long-term SEO strategy
- Potential career progression to a leadership role within the SEO team or broader marketing function
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to shape Blexr's SEO strategy and make a measurable impact on the business.
🌍 Location & Work Environment
Office Type: Blexr has offices in the UK, Spain, Portugal, and Malta, with a remote-first work culture.
Office Location(s): Bisazza St, Sliema, Malta Majjistral SLM, MT
Geographic Context:
- Lisbon, Portugal, is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its vibrant culture, historic architecture, and coastal location.
- Lisbon has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from one of Blexr's entity locations or remotely.
ASSUMPTION: Lisbon's vibrant culture, historic architecture, and coastal location make it an attractive place to live and work, with a high quality of life and a relatively low cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical SEO assessment or case study
- Final interview with the Head of Growth and/or other senior team members
- Offer and onboarding
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Strategic mindset and ability to drive business impact
- Collaboration and communication skills
- Cultural fit and alignment with Blexr's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and achievements
- Include specific examples of your SEO successes and the impact you've made in previous roles
- Showcase your understanding of the iGaming industry and Blexr's business model
- Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
ATS Keywords: SEO, Technical SEO, Organic Growth, iGaming, Affiliate Marketing, Cross-Functional Collaboration, Google Algorithm Updates, SERP Trends, SEO Strategy, SEO Best Practices
ASSUMPTION: Blexr's interview process is designed to assess candidates' technical SEO expertise, strategic mindset, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- GA4
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Site crawlers
- CMS (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Principal SEO will be expected to have a strong working knowledge of various SEO tools and technologies, as well as experience using them to drive organic growth and improve site performance.
👔 Cultural Fit Considerations
Company Values:
- #BetterWithBlexr: We strive to make things better, for our users, our partners, and our team
- #OneTeamOneDream: We work together, we win together
- #ChallengeAccepted: We embrace challenges and continuously seek to improve
- #IntegrityMatters: We act with integrity in all that we do
Work Style:
- Dynamic and entrepreneurial work environment
- Collaborative and cross-functional teams
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- How do you align with Blexr's value of #BetterWithBlexr, and how would you apply this value in your role as Principal SEO?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful collaboration in a previous role?
- How do you stay updated with Google algorithm updates and iGaming SERP trends, and how do you incorporate this knowledge into your SEO strategy?
ASSUMPTION: Blexr's company values and work style emphasize collaboration, continuous learning, and a results-driven approach, making it an attractive employer for professionals looking to grow in the iGaming industry.
⚠️ Potential Challenges
- Working in a fast-paced, competitive iGaming landscape
- Keeping up with Google algorithm updates and SERP trends
- Managing large-scale site structures and crawl budgets
- Collaborating effectively with cross-functional teams
- Balancing SEO priorities with broader business goals
ASSUMPTION: The Principal SEO role at Blexr presents unique challenges and opportunities, requiring a proactive approach to staying informed about industry trends and continuously improving SEO strategies.
📈 Similar Roles Comparison
- Compared to other SEO roles in the iGaming industry, this role offers a unique opportunity to drive organic growth and shape SEO strategy in a fast-paced, entrepreneurial environment.
- Blexr's focus on user experience, web design, development, content creation, and digital marketing sets it apart from other iGaming affiliates.
- Career progression opportunities in this role may include mentoring junior team members, collaborating with senior leadership, and potentially moving into a leadership role within the SEO team or broader marketing function.
ASSUMPTION: This role offers a unique opportunity to drive organic growth and shape SEO strategy in a fast-paced, entrepreneurial environment, with potential career progression opportunities.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Blexr's affiliate portfolio and implementing fixes and enhancements to improve site performance
- Identifying high-value content opportunities based on search demand, competition, and commercial potential, and collaborating with content teams to create and optimize content for these topics
- Developing and executing a multi-geo SEO strategy to improve Blexr's organic reach and traffic in target markets
ASSUMPTION: These sample projects illustrate the key responsibilities and growth opportunities for the Principal SEO role at Blexr, requiring a strong technical SEO background and strategic mindset.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the broader marketing function?
- How does Blexr approach SEO strategy and prioritization, and how would my role contribute to this process?
- What are the key challenges and opportunities facing the SEO team in the next 12-24 months, and how can this role help address them?
- How does Blexr support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how would my role contribute to achieving these KPIs?
ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the team, and the company, and assess whether this opportunity aligns with your career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and achievements, with a focus on driving organic growth in competitive industries
- Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
- Research the iGaming industry and Blexr's business model to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
