📌 Core Information
🔹 Job Title: Principal Social Media & Content Specialist - Neuromodulation (Onsite in Minneapolis, MN)
🔹 Company: Medtronic
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing organic and paid social media strategies
- Managing the full content lifecycle, from concept to post
- Collaborating with cross-functional teams to create engaging content
- Leveraging AI tools for social listening, content personalization, and trend forecasting
- Ensuring brand alignment and compliance across all social media platforms
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail. The ideal candidate will have a strong background in social media management and content creation, with a deep understanding of the healthcare industry and its regulations.
📋 Key Responsibilities
✅ Developing and executing organic and paid social media strategies aligned with brand priorities and audience needs
✅ Leading content calendars and publishing schedules across multiple platforms
✅ Creating and publishing visually engaging content using various design tools
✅ Collaborating with internal and external partners to source, write, and adapt content for social platforms
✅ Managing day-to-day publishing and ensuring consistent brand voice, tone, and compliance across platforms
✅ Monitoring and reporting on campaign performance, providing insights and recommendations for improvement
✅ Overseeing moderation of social channels and triaging comments as needed
ASSUMPTION: This role requires a strong understanding of social media platforms, publishing tools, and content creation software. The ideal candidate will be proactive, organized, and skilled at balancing strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
Required Skills:
- Proven experience in social media strategy and content development
- Strong writing, editing, and visual storytelling skills
- Proficiency in social media platforms, publishing tools, and content creation software
- Experience working in a regulated industry or healthcare preferred
Preferred Skills:
- Degree in communications, marketing, journalism, or a related field
- 3-5 years of experience managing social media for a brand or agency
- Organized, proactive, and skilled at balancing strategic thinking with tactical execution
ASSUMPTION: While a degree in a related field is preferred, Medtronic values relevant experience and transferable skills. Candidates with a strong portfolio and relevant experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $108,800.00 - $163,200.00 per year
Benefits:
- Health, Dental, and Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Medtronic offers a competitive salary and comprehensive benefits package. The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on factors such as experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1949
Company Description:
- Medtronic is a global leader in medical technology, alleviating pain, restoring health, and extending life for millions of people around the world.
- The company offers a broad range of products and services, including cardiac and vascular devices, neurological and spinal devices, diabetes management products, and more.
- Medtronic is committed to innovation, quality, and improving the lives of patients through its products and services.
Company Specialties:
- Cardiac and Vascular Devices
- Neurological and Spinal Devices
- Diabetes Management Products
- Respiratory and Sleep Solutions
- Pain Therapies
Company Website: www.medtronic.com
ASSUMPTION: Medtronic is a large, established company with a strong global presence. The company's size and resources allow it to invest in cutting-edge technology and research, driving innovation in the medical device industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Manager, Social Media & Content Strategy, Neuromodulation
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a management role as the team expands
- Opportunities to work on high-impact projects and campaigns
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate. With Medtronic's commitment to innovation and expansion, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 710 Medtronic Parkway, Minneapolis, MN 55432-5604, US
Geographic Context:
- Minneapolis is located in the northern part of the state of Minnesota, on the banks of the Mississippi River
- The city is known for its robust arts and culture scene, as well as its outdoor recreation opportunities
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the right candidate
ASSUMPTION: Medtronic's headquarters is located in a suburban area of Minneapolis, with easy access to major highways and public transportation. The office offers a modern, collaborative work environment with on-site amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in content development
- Strong communication and collaboration skills
- Technical proficiency in social media platforms and tools
- Understanding of the healthcare industry and its regulations
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include specific examples of your social media campaigns and their results
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Be ready to discuss your understanding of the healthcare industry and its regulations
ATS Keywords: Social Media Strategy, Content Development, Visual Storytelling, Collaboration, Social Media Management, AI Tools, Content Personalization, Trend Forecasting, Compliance, Publishing Tools, Content Creation Software, Training, Campaign Performance Monitoring, Brand Alignment, User Experience, Employee Engagement
ASSUMPTION: Medtronic uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Sprout Social
- LinkedIn Campaign Manager
- Meta Business Suite
- Canva
- Adobe Creative Suite
- AI tools for social listening, audience segmentation, content personalization, and trend forecasting
ASSUMPTION: Medtronic uses a variety of tools and technologies to streamline its social media management processes. Familiarity with these tools is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Inventive
- Responsible
- Ethical
- Inclusive
- Collaborative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving innovation and continuous improvement?
- Do you have a strong understanding of the healthcare industry and its regulations?
ASSUMPTION: Medtronic values employees who are passionate about driving innovation, collaborative, and results-driven. Candidates who are a strong cultural fit will excel in this role.
⚠️ Potential Challenges
- Working in a highly regulated industry requires a strong understanding of compliance and regulatory requirements
- The role may require occasional travel to attend industry events or conferences
- The pace of work can be fast and demanding, with tight deadlines and high expectations
- The role may require working non-standard hours to manage social media channels and campaigns
ASSUMPTION: These challenges are inherent to working in a fast-paced, dynamic environment. Candidates who are adaptable, resilient, and able to manage multiple priorities effectively will thrive in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the neuromodulation division of Medtronic, requiring a deep understanding of the specific products and therapies offered
- Compared to similar roles in other industries, this role requires a strong understanding of healthcare regulations and compliance requirements
- Career path opportunities may vary depending on the specific division or business unit within Medtronic
ASSUMPTION: While this role shares similarities with other social media and content specialist roles, its unique focus on the healthcare industry and specific product lines sets it apart.
📝 Sample Projects
- Developing a social media campaign to launch a new neuromodulation therapy
- Creating a series of patient testimonial videos to highlight the benefits of Medtronic's neuromodulation products
- Managing a live Q&A session with a medical expert to educate the public about neuromodulation therapy
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Principal Social Media & Content Specialist may be involved in, from campaign development to community engagement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the neuromodulation division, and how can this role help address them?
- How does this role collaborate with other departments, such as marketing, sales, and clinical affairs?
- What opportunities are there for professional development and growth within the company?
- How does Medtronic support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your social media campaigns and their results
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Be ready to discuss your understanding of the healthcare industry and its regulations
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
