Principal Solutions Marketing Manager, Travel & Hospitality, Auto, & Entertainment

📌 Core Information

🔹 Job Title: Principal Solutions Marketing Manager, Travel & Hospitality, Auto, & Entertainment

🔹 Company: LiveRamp

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for key brands in Travel & Hospitality, Auto, and Entertainment industries
• Creating and iterating multi-product solutions marketing content to support strategic plans
• Collaborating with cross-functional teams to drive new business growth
• Serving as the industry expert and voice of the customer
• Building relationships across the organization and driving alignment on priorities and strategy

ASSUMPTION: This role requires a strategic thinker who can balance industry-specific knowledge with a broad understanding of LiveRamp's products and services. The ideal candidate will have experience working with global teams and be comfortable in a highly-visible, collaborative environment.

📋 Key Responsibilities

✅ Develop the go-to-market strategy and execution for key brands in the Travel & Hospitality, Auto, and Entertainment industries

✅ Create and own multi-product solutions marketing content, including messaging, sales tools, and marketing assets

✅ Collaborate with commercial industry leads, product marketers, marketing, and enablement teams to commercialize products and develop go-to-market plans

✅ Craft differentiated solutions messaging that delivers against industry-specific business objectives

✅ Serve as the industry expert and voice of the customer, educating the organization on key trends and market dynamics

✅ Track, measure, and report against key solutions and marketing KPIs

ASSUMPTION: This role requires a strong understanding of B2B/SaaS marketing, with a focus on solutions marketing and go-to-market strategy. The ideal candidate will have experience working with global teams and be comfortable in a fast-paced, energetic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven B2B/SaaS solutions marketing leader or industry marketing leader with 6+ years of experience in Travel & Hospitality or Auto

Required Skills:

• Proven experience in building breakthrough solutions positioning and go-to-market strategies
• Deep adtech & data industry knowledge
• Strong business acumen and ability to understand buyers' most critical business issues
• Executive presence and strong leadership skills to influence across organizational lines
• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills

Preferred Skills:

• Deep understanding of marketing and advertising technology
• Deep understanding of travel & hospitality, auto, entertainment, and/or B2B
• Experience interfacing with a global team

ASSUMPTION: The ideal candidate will have a proven track record in B2B/SaaS solutions marketing, with a focus on developing go-to-market strategies and driving new business growth. They will also have a strong understanding of the Travel & Hospitality, Auto, and Entertainment industries.

💰 Compensation & Benefits

Salary Range: $200,000 to $234,500 per year

Benefits:

• Medical, Dental, Vision, Life and Disability, Employee Assistance Program, Voluntary Benefits
• 401K Matching Plan, Employee Stock Purchase Plan
• Flexible Paid Time Off, Paid Holidays, Paid Parental Leave
• RampRemote: A comprehensive office equipment and ergonomics program

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Principal Solutions Marketing Manager role. The actual offer may vary based on the candidate's experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: LiveRamp operates in the advertising services industry, focusing on data collaboration, data onboarding, big data, marketing technology, and digital advertising.

Company Size: LiveRamp is a mid-sized company with 501-1,000 employees, providing a collaborative and energetic work environment.

Founded: LiveRamp was founded in 2011 and is headquartered in San Francisco, California, with offices worldwide.

Company Description:

• LiveRamp is the data collaboration platform for the world’s most innovative companies.
• A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.
• LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network.

Company Specialties:

• Data Onboarding
• Big Data
• Marketing Technology
• Digital Advertising

Company Website: LiveRamp.com

ASSUMPTION: LiveRamp is a well-established company in the advertising services industry, with a strong focus on data collaboration, privacy, and ethics. They work with a wide range of global innovators to help them build enduring brand and business value.

📊 Role Analysis

Career Level: This role is at the manager level, with the expectation to lead and influence cross-functional teams.

Reporting Structure: The Principal Solutions Marketing Manager reports directly to the VP of Solutions Marketing & Strategy.

Work Arrangement: This role is remote-friendly, with the expectation to work from home or in the office as needed.

Growth Opportunities:

• Potential to grow into a leadership role within the solutions marketing team or expand into other areas of the business
• Opportunity to work on high-impact projects and drive strategic initiatives
• Chance to learn from and collaborate with industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on LiveRamp's business and expand their skills and experience.

🌍 Location & Work Environment

Office Type: LiveRamp has offices in San Francisco, California, and Levallois-Perret, France, with a flexible remote work arrangement.

Office Location(s): 225 Bush St, Flr 17, San Francisco, CA 94105, US and 25, Rue Anatole France, Levallois-Perret, Île-de-France 92300, FR

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
• Levallois-Perret is a suburb of Paris, France, with a lower cost of living than the city center
• Both locations offer a diverse and multicultural work environment

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: LiveRamp's work environment is collaborative, energetic, and fast-paced, with a strong focus on innovation and driving business growth. The company offers a flexible remote work arrangement, allowing employees to balance their work and personal lives.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and other team members
• Final interview with the VP of Solutions Marketing & Strategy
• Background check and offer extension

Key Assessment Areas:

• Industry knowledge and understanding of the Travel & Hospitality, Auto, and Entertainment industries
• Strategic thinking and go-to-market planning skills
• Communication and presentation skills
• Collaboration and leadership skills
• Cultural fit and alignment with LiveRamp's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your go-to-market strategy and solutions marketing experience in detail
• Showcase your understanding of the Travel & Hospitality, Auto, and Entertainment industries and how you can drive business growth for LiveRamp
• Prepare questions to ask the interview panel about the role, team, and company

ATS Keywords: Solutions Marketing, Go-To-Market Strategy, Travel & Hospitality, Auto, Entertainment, B2B, SaaS, Marketing Technology, Advertising Services

ASSUMPTION: LiveRamp's interview process is designed to assess the candidate's industry knowledge, strategic thinking, communication skills, and cultural fit. The company values a collaborative and energetic work environment, so candidates should be prepared to discuss their experience working with global teams and driving alignment on priorities and strategy.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Microsoft Office Suite

ASSUMPTION: LiveRamp uses a variety of marketing automation, CRM, and productivity tools to support its marketing and sales efforts. The Principal Solutions Marketing Manager will be expected to have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Ethical

Work Style:

• Fast-paced and energetic
• Collaborative and team-oriented
• Data-driven and strategic
• Flexible and adaptable
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with global teams and driving alignment on priorities and strategy?
• Do you have a proven track record of driving business growth through go-to-market strategies and solutions marketing?
• Are you passionate about the Travel & Hospitality, Auto, and Entertainment industries and eager to learn about new trends and market dynamics?

ASSUMPTION: LiveRamp values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and ethical business practices. Candidates should be prepared to discuss their alignment with the company's values and work style.

⚠️ Potential Challenges

• Working with a wide range of global brands and industries requires strong project management and prioritization skills
• Balancing strategic thinking with tactical execution can be challenging in a fast-paced environment
• Managing up and influencing stakeholders across the organization requires strong communication and leadership skills
• Working with a remote team may present unique communication and collaboration challenges

ASSUMPTION: The Principal Solutions Marketing Manager role presents unique challenges and opportunities, requiring a strong project management skillset, strategic thinking, and the ability to influence stakeholders across the organization. Candidates should be prepared to discuss their experience managing up and working with remote teams.

📈 Similar Roles Comparison

• This role is unique in its focus on the Travel & Hospitality, Auto, and Entertainment industries, requiring industry-specific knowledge and experience
• Compared to other solutions marketing roles, this position offers a broader scope of responsibilities and the opportunity to work with a wider range of global brands
• Career path comparison: This role offers significant growth opportunities, with the potential to expand into other areas of the business or take on a leadership role within the solutions marketing team

ASSUMPTION: The Principal Solutions Marketing Manager role is unique in its focus on the Travel & Hospitality, Auto, and Entertainment industries, requiring industry-specific knowledge and experience. Compared to other solutions marketing roles, this position offers a broader scope of responsibilities and significant growth opportunities.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the Travel & Hospitality industry
• Creating a suite of sales enablement materials for the Auto industry, including battle cards, case studies, and presentation templates
• Conducting market research and analysis to identify new growth opportunities in the Entertainment industry

ASSUMPTION: The Principal Solutions Marketing Manager role offers a wide range of projects and initiatives, requiring a diverse skillset and the ability to adapt to new challenges and opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the solutions marketing team?
• How does the solutions marketing team collaborate with other departments, such as product marketing, sales, and enablement?
• What are the key priorities and initiatives for the solutions marketing team in the next 12 months?
• How does LiveRamp support the growth and development of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interview panel, demonstrating their interest in the role and the company. These questions should focus on the team structure, dynamics, and priorities, as well as the company's approach to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching LiveRamp's industry, company history, and recent news
• Prepare for your in-depth interview by developing your go-to-market strategy and solutions marketing experience in detail
• Follow up with the hiring manager within 24 hours after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.