📌 Core Information
🔹 Job Title: Principal, Strategic Marketing Manager (Life Sciences)
🔹 Company: Entegris
🔹 Location: Billerica, MA
🔹 Job Type: On-site
🔹 Category: Life Sciences
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for the Life Sciences/Bioprocess organization
- Collaborating cross-functionally with business leadership, Sales, R&D, and Product Management
- Establishing Entegris brand recognition and perception in the industry
- Driving product and solutions consideration and delivering measurable results
- Managing a lean Strategic Marketing team
ASSUMPTION: This role requires a strategic mindset, strong cross-functional communication skills, and the ability to work effectively with various teams to drive business growth.
📋 Key Responsibilities
✅ Develop and execute integrated Life Sciences marketing plan consistent with Global Business Plan in collaboration with multi-functional teams
✅ Understand technical advantages of the offerings and use as part of strategy development
✅ Develop marketing programs to drive brand awareness and customer interest/lead generation in targeted market segments
✅ Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to Pharma and Biopharma markets
✅ Develop robust market strategies, defining market segments and product targets, SAM/TAM, market share, and Mekko charts
✅ Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies
✅ Support the development of compelling market messages, case studies, and white papers
✅ Oversee content creation including marketing campaigns, case studies, thought leadership, presentations, web content, advertising, event messaging to support sales process and effectively communicate the competitive advantages and value propositions of our solutions
✅ Promote content through various tactics and measure effectiveness
✅ Ensure product launches are properly supported with sales packages, promotions, and activities
✅ Manage a lean Strategic Marketing team
✅ Oversee the development and execution of materials for the sales organization to use to deliver messaging to our customers including product launch materials, digital collateral, customer presentations
✅ Work with sales leaders to develop product and application training materials to equip sales teams with the product knowledge to effectively engage with our customers and prospects
✅ Design and manage training calendar
✅ Define key performance indicators (KPIs) and metrics to measure the effectiveness of solutions marketing and sales enablement initiatives. Track and analyze campaign performance, sales pipeline metrics, training outcomes, content engagement and identify opportunities for improvement
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects within a dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in a technical field such as life sciences, biology, chemistry, engineering
Experience: At least 7 years of progressive professional experience in a marketing role, ideally with a bio-processing subject matter focus
Required Skills:
- Strategic Marketing
- Market Research
- Content Creation
- Sales Enablement
- Digital Marketing
- Cross-Functional Collaboration
- Project Management
- Technical Knowledge
- Brand Awareness
- Customer Engagement
- Performance Measurement
- Innovative Solutions
- Communication Skills
- Training Development
- Analytical Skills
- Creativity
Preferred Skills:
- Experience with digital and social media marketing & analytics
- Creativity and ability to develop and implement new, innovative sales and marketing solutions
ASSUMPTION: Candidates with a solid understanding of life sciences buyers, their behavior, and channels of communication will be highly valued.
💰 Compensation & Benefits
Salary Range: $130,000 - $170,000 per year
Benefits:
- Annual bonus eligibility
- Progressive paid time off policy
- Generous 401(K) plan with an impressive employer match with no delayed vesting
- Excellent health, dental, and vision insurance packages to fit your needs
- Education assistance to support your learning journey
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual pay may vary depending on candidate overall skills for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1966 (as part of Honeywell, became independent in 2007)
Company Description:
- Artificial intelligence, augmented reality, Internet of Things – these are not just trends, they are drivers changing the way people live across the globe
- With these new drivers and the increasing speed of innovation, there comes an expectation for higher-quality, higher-performing technologies at a faster pace
- Entegris’ singular mission is to help customers utilize advanced science-based solutions to support demand drivers; to innovate faster and more efficiently; and ultimately to transform the world
- Headquartered in Billerica, Massachusetts, Entegris employs approximately 8,000 people worldwide, with roughly half employed in Asia-Pacific or Europe
Company Specialties:
- Efficiency. Materials. Interfacial Science. Microelectronics.
- Specialty Chemicals
- Advanced Materials
- Microelectronics
- Life Sciences
- Semiconductor Manufacturing
- Gas Purification & Filtration
- Microcontamination
- Chemical Manufacturing
- Advanced Coatings
- 3D NAND
- Advanced Lithography
- EUV Lithography
- Clean Chemical Delivery
- Automotive Reliability
- Bioprocessing
- Contamination Control
- Fluid Management
- and Substrate Handling
Company Website: http://www.entegris.com
ASSUMPTION: Entegris is a well-established company with a strong focus on innovation and a global presence, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for management responsibilities
Reporting Structure: This role reports directly to the Vice President of Marketing or a similar senior-level position
Work Arrangement: On-site, full-time position with potential for hybrid or remote work arrangements based on company policies and manager discretion
Growth Opportunities:
- Potential to advance to a management or director-level position within the marketing department
- Opportunities to expand responsibilities and influence cross-functional teams
- Possibility to transition into a different functional area within the organization, such as Sales or Product Management
ASSUMPTION: This role offers significant growth potential for the right candidate with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Entegris’ Billerica, MA location is a modern, professional office environment with on-site amenities and nearby dining and shopping options
Office Location(s): 129 Concord Road, Billerica, MA 01821
Geographic Context:
- Billerica is a suburban town located approximately 20 miles northwest of Boston
- The area offers a mix of urban and rural living options, with easy access to outdoor recreation and cultural attractions
- Billerica is home to several major employers, including Entegris, and has a diverse and growing population
Work Schedule: Standard business hours, Monday through Friday, with flexibility for occasional remote work or adjusted hours based on team needs and manager approval
ASSUMPTION: The Billerica office location offers a convenient commute for many residents of the Greater Boston area and provides a pleasant work environment with easy access to nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager or a member of the marketing team
- On-site interview with multiple team members, including senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional communication and collaboration
- Technical knowledge and industry expertise
- Analytical skills and data-driven decision-making
- Leadership potential and team management abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership potential, and industry knowledge
- Research Entegris and the Life Sciences/Bioprocess industry to demonstrate your understanding of the company and market trends
- Be prepared to discuss your marketing strategies and how you would approach specific challenges in the role
ATS Keywords: Strategic Marketing, Life Sciences, Bioprocess, Market Research, Content Creation, Sales Enablement, Digital Marketing, Cross-Functional Collaboration, Project Management, Technical Knowledge, Brand Awareness, Customer Engagement, Performance Measurement, Innovative Solutions, Communication Skills, Training Development, Analytical Skills, Creativity
ASSUMPTION: Entegris uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
ASSUMPTION: Proficiency in relevant marketing automation, CRM, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People: We foster a culture of collaboration, respect, and inclusivity
- Accountability: We take ownership of our responsibilities and deliver on our commitments
- Creativity: We encourage innovation and continuous learning
- Excellence: We strive for the highest standards in all that we do
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve common goals
- Agile: We adapt quickly to change and embrace new challenges
- Data-driven: We make informed decisions based on data and analytics
- Customer-focused: We prioritize the needs and preferences of our customers
Self-Assessment Questions:
- How do your personal values align with Entegris’ company values?
- Can you provide an example of a time when you had to adapt quickly to a significant change in a project or work environment?
- How do you approach learning new tools or technologies to improve your work efficiency?
ASSUMPTION: Entegris values candidates who are strong cultural fits, with a focus on collaboration, accountability, creativity, and excellence.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing strategic planning with day-to-day tactical execution
- Working effectively with cross-functional teams and stakeholders with varying priorities and objectives
- Keeping up-to-date with industry trends and market dynamics in the Life Sciences/Bioprocess sector
- Adapting to changes in company priorities or organizational structure
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position within the Life Sciences/Bioprocess industry, but with a focus on strategic planning and cross-functional collaboration
- Compared to other senior marketing roles, this position may require more frequent interaction with technical teams and a deeper understanding of the underlying technologies
- Career paths for this role may include progression to a vice president or chief marketing officer (CMO) position within the Life Sciences/Bioprocess industry or a related field
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and technical knowledge, making it distinct from other senior marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new bioprocessing product launch, including market research, competitive analysis, and go-to-market planning
- Creating a targeted digital marketing campaign to drive brand awareness and lead generation for an established Life Sciences product line
- Managing a product rebranding initiative, including market research, competitive analysis, and the development of new marketing materials and messaging
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical aspects of the role, showcasing the candidate’s ability to manage complex marketing initiatives from start to finish.
❓ Key Questions to Ask During Interview
- Can you describe the company’s long-term vision for the Life Sciences/Bioprocess organization and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as Sales, R&D, and Product Management, to drive business growth?
- What are the most significant challenges facing the Life Sciences/Bioprocess industry, and how does Entegris plan to address them?
- How does Entegris support the professional development and career growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing initiatives, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and shows that you are proactive and thoughtful in your approach to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership potential, and industry knowledge
- Research Entegris and the Life Sciences/Bioprocess industry to demonstrate your understanding of the company and market trends
- Be prepared to discuss your marketing strategies and how you would approach specific challenges in the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
