PRO Marketing Specialist

📌 Core Information

🔹 Job Title: PRO Marketing Specialist

🔹 Company: Mars

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sustainable business growth in the PRO channel for Royal Canin Korea
• Enhancing the value of the RC brand and products through strategic marketing
• Formulating a responsible marketing model across the network
• Collaborating with the sales team and other functional areas

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Understand industry trends, market dynamics, and customer behaviors to establish PRO priorities and strategies

✅ Monitor market progress and take corrective action for any performance gaps

✅ Identify market opportunities and implement best practices to maximize business potential

✅ Drive team progress by ensuring alignment with PRO priorities, strategies, action plans, and performance metrics

✅ Support and collaborate with other functional areas to act as “One RCK Team”

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: More than sufficient experiences related with marketing

Required Skills:

• Analyze Current State
• Customer and Market Analysis
• Data Collection and Analysis
• Data Control
• Define Future State
• Planning and Organizing
• Questions Strategically
• Customer Focus
• Commercial Insight
• Action Plan

Preferred Skills:

• Product background, particularly in scientific products
• Open to learn different ways of working or practices, and to implement innovations

ASSUMPTION: While a specific degree is not mentioned, a relevant marketing degree or equivalent experience is expected.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Seoul, the estimated salary range is ₩50,000,000 - ₩70,000,000 per year. This is an estimate and the actual salary may vary.

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University
• Industry competitive salary and benefits package, including company bonus

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the food and beverage manufacturing industry, with a significant presence in the pet care sector through Royal Canin Korea

Company Size: Mars is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams

Founded: Mars was founded in 1911 by Franklin C. Mars and is headquartered in McLean, Virginia, USA

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom
• The company is known for its iconic brands, including M&M's, Snickers, Wrigley's, and Royal Canin
• Mars is committed to sustainability and has set ambitious goals to reduce its environmental impact

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: www.mars.com

ASSUMPTION: Mars' large size and global presence offer opportunities for international assignments and career progression.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution

Reporting Structure: The role reports directly to the Royal Canin Korea PRO sales team and collaborates with other functional areas

Work Arrangement: This is an on-site role based in Seoul, with standard office hours

Growth Opportunities:

• Potential to take on additional responsibilities or projects based on performance
• Opportunities to work on cross-functional teams and gain exposure to different aspects of the business
• Possibility to progress to a more senior marketing role within the company

ASSUMPTION: Given Mars' large size and global presence, there may be opportunities for international assignments or transfers to other business units.

🌍 Location & Work Environment

Office Type: The office is a modern, professional environment with a collaborative culture

Office Location(s): 6885 Elm St, McLean, Virginia 22101, US

Geographic Context:

• Seoul is a vibrant, multicultural city with a thriving business environment
• The office is located in a convenient area with easy access to public transportation and amenities
• Seoul offers a high quality of life with a rich cultural scene, diverse dining options, and numerous recreational activities

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours

ASSUMPTION: While the role is primarily on-site, there may be opportunities for flexible work arrangements based on individual needs and team dynamics.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the director or senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with Mars' Five Principles

Application Tips:

• Tailor your resume to highlight relevant marketing experience and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Mars' Five Principles and be prepared to discuss how you embody them in your work

ATS Keywords: Marketing, PRO, Royal Canin, Strategy, Analysis, Customer Focus, Commercial Insight, Action Plan

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard software stack.

👔 Cultural Fit Considerations

Company Values:

• Quality - The consumer is our boss, quality is our work and value for money is our goal
• Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
• Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure
• Efficiency - We use resources to the full, waste nothing and do only what we can do best
• Freedom - We need freedom to shape our future; we need profit to remain free

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to new ideas

Self-Assessment Questions:

• How do you embody Mars' Five Principles in your daily work?
• Can you provide an example of a time when you had to balance multiple priorities and how you approached it?
• How do you stay organized and manage your time effectively when working on multiple projects?

ASSUMPTION: Cultural fit is a critical aspect of the hiring process at Mars, and candidates should be prepared to discuss how their values and work style align with the company's.

⚠️ Potential Challenges

• Managing multiple priorities and balancing short-term needs with long-term strategic goals
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and evolving business environment
• Navigating a large, global organization with a diverse range of teams and cultures

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Strategist position, but with a focus on the PRO channel and Royal Canin Korea
• Unlike other marketing roles, this position requires a strong understanding of scientific products and a willingness to work in a non-hierarchical, involved approach
• Career progression may involve moving into a more senior marketing role within Mars or transitioning to a different business unit within the company

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the PRO channel and scientific products makes it unique within the industry.

📝 Sample Projects

• Developing a strategic marketing plan to drive business growth in the PRO channel
• Conducting market research and analysis to identify trends and opportunities
• Collaborating with the sales team to create targeted marketing campaigns and promotions
• Implementing a responsible marketing model across the network to maximize business potential

ASSUMPTION: These projects are representative of the types of initiatives the Marketing Specialist may work on, but the specific projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to the overall business strategy for Royal Canin Korea?
• What are the key priorities for this role in the first 90 days?
• How does Mars support the professional development and growth of its Associates?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.