📌 Core Information
- Job Title: PRO Marketing Specialist
- Company: Mars
- Location: Seoul, Korea
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 10, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving sustainable business growth in the PRO channel in Korea
- Enhancing the value of the Royal Canin brand and products
- Formulating a strategic approach for early-stage channels in the pet industry
- Developing and implementing a responsible marketing model across the network
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the pet industry and its customers.
📋 Key Responsibilities
- Understand industry trends, market dynamics, and customer behaviors to establish PRO priorities and strategies
- Monitor market metrics and take corrective action for any performance gaps
- Identify market opportunities and implement best practices to maximize business potential
- Drive team progress by ensuring alignment with PRO priorities, strategies, action plans, and performance metrics
- Collaborate with other functional teams to act as "One RCK Team"
ASSUMPTION: Success in this role will depend on the candidate's ability to balance strategic thinking with hands-on execution and effective cross-functional collaboration.
🎯 Required Qualifications
- Education: Bachelor’s degree or higher
- Experience: More than sufficient experiences related with marketing
- Required Skills:
- Analyze Current State
- Customer and Market Analysis
- Data Collection and Analysis
- Data Control
- Define Future State
- Planning and Organizing
- Questions Strategically
- Action Plan
- Preferred Skills:
- Product background, preferably in scientific products
- Non-hierarchical and involved approach to getting things done
- Open to learning different ways of working or practices, and implementing innovations
ASSUMPTION: Candidates with a strong product background and a proven track record in marketing will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: Based on market research, the estimated salary range for this role is ₩50,000,000 - ₩70,000,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
- Benefits:
- Best-in-class learning and development support from day one, including access to Mars University
- Industry competitive salary and benefits package, including company bonus
- Working Hours: Full-time, standard business hours with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Manufacturing, specifically focused on the pet industry
- Company Size: 10,001+ employees
- Founded: 1911 (as Mars, Incorporated)
- Company Description:
- Mars is a global manufacturer of confectionery, pet food, and other food products
- The company operates in more than 80 countries and has over 120,000 employees worldwide
- Mars is known for its commitment to sustainability and social responsibility
- Company Specialties:
- Mars Petcare
- Mars Food
- Mars Edge
- Mars Wrigley
- Company Website:
ASSUMPTION: Working at Mars offers opportunities for professional growth and development in a large, multinational corporation with a strong commitment to its values and principles.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Royal Canin Korea PRO sales team based in Seoul
- Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
- Growth Opportunities:
- Opportunities to work on strategic projects and initiatives
- Potential to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers a unique opportunity to work on strategic marketing initiatives in a dynamic and growing industry.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location: RSE-Royal Canin, Seoul, Korea
- Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and cutting-edge technology
- Work Schedule: Standard business hours with flexibility for project needs
ASSUMPTION: Working in Seoul offers a unique blend of traditional and modern culture, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, in-person interviews, and final decision
- Key Assessment Areas:
- Strategic thinking and analytical skills
- Industry and market knowledge
- Ability to work collaboratively and cross-functionally
- Cultural fit with Mars' values and principles
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Be prepared to discuss your understanding of the pet industry and market trends
- Showcase your ability to think strategically and execute tactically
ASSUMPTION: The application process for this role will be competitive, and candidates who can demonstrate a strong understanding of the pet industry and a strategic mindset will be most successful.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
- Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best
- Freedom: We need freedom to shape our future; we need profit to remain free
- Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Open to learning and adapting to new ways of working
Self-Assessment Questions:
- How do you align with Mars' Five Principles, particularly in the context of this role?
- How comfortable are you working in a collaborative, team-oriented environment?
- How do you approach learning and adapting to new ways of working?
ASSUMPTION: Candidates who can demonstrate a strong alignment with Mars' values and a collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- The pet industry is dynamic and competitive, requiring constant adaptation and innovation
- The role may require working with multiple stakeholders, including cross-functional teams and external partners
- The successful candidate will need to balance strategic thinking with hands-on execution
ASSUMPTION: Candidates who can thrive in a dynamic and collaborative environment, and who are comfortable balancing strategic thinking with tactical execution, will be most successful in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist role in the pet industry or related fields
- The primary difference is the focus on the PRO channel and the need to work collaboratively with the sales team
- Career paths may include advancement to senior marketing roles, or transition to other functional areas within the organization
ASSUMPTION: Candidates with experience in marketing, particularly in the pet industry or related fields, will be well-positioned for success in this role.
📝 Sample Projects
- Developing a strategic marketing plan for a new product launch in the PRO channel
- Conducting market research to identify trends and opportunities in the pet industry
- Implementing a responsible marketing model across the Royal Canin Korea network
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the candidate's experience and the team's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Royal Canin Korea?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate and communicate to ensure alignment and success?
- What opportunities are there for professional growth and development within the organization?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Candidates who ask thoughtful and insightful questions will demonstrate their interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for the interview by researching Mars' values and principles, and by thinking through your approach to strategic marketing in the pet industry
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
